5 Things to Be Optimistic About in 2021

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By Jef Conn

I am so excited to be in 2021, mainly because we can leave last year behind us! While the real estate market has become crazy in many cities over the last 12 months, agents like you and I are working hard to have a successful 2021. Here are five things I’m excited about this year:

The market …

How to Overcome the ‘Too Young’ Objection in Real Estate

Blog Contributor Sales & Marketing, Sellers, Working with Clients 1 Comment

By Alex Craig

Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home.

I was 25 when I got started in real estate. I …

YPN Groups Focus on Business Building Events

Blog Contributor Classes & Education, Young Pros in the Spotlight, YPN Events, YPN groups 1 Comment

By Erica Christoffer

YPNs around the country are starting the year with a renewed focus on business growth. If you’re involved in planning for your YPN, show value to your members by developing events full of industry insights and business-boosting tips and takeaways. Here are five examples of topics and forums from YPN groups around the country.

1. Mega info …

Starved for Networking Events While Social Distancing? The New(ish) Clubhouse App Can Help

Blog Contributor Networking, Sales & Marketing, Technology & Social Media 8 Comments

By Lee Davenport

In case you missed it, we are still social distancing. As a result, I have heard from many real estate pros asking how they can get in front of people and be part of a community online. You know, the OGs of connecting virtually with groups of new people on Facebook, Eventbrite, and Snapchat, to just name …

Stop Building Your Own Real Estate Brand—You’re Wasting Your Time and Money

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By Alex Craig

What if everything you have been led to believe about building a real estate brand is wrong? At least wrong for you.

I cringe inside every time I hear somebody suggest that real estate branding can be a magic pill that will separate you from the thousands of other agents in your market and help you get …

The Top Producer Life: An Easy Trick to Stay Motivated All Year

Blog Contributor Being a REALTOR®, Helpful Tools, Personal Fulfillment, Rookies, Sales Tips & Techniques, Work/Life Balance 8 Comments

By Jasen Edwards

Recently, I heard about a woman who went into a pharmacy and asked to buy arsenic. The pharmacist told her that arsenic is very poisonous and he can’t sell it without knowing there was a good purpose for her to buy it. The lady said she wanted to kill her husband. The pharmacist declined her purchase, and …

A New Amazon Feature That Could Help Generate Leads

Blog Contributor Establishing Your Business, Helpful Tools, Sales & Marketing, Sales Tips & Techniques, Technology 5 Comments

By Lee Davenport

Are you looking for new and inexpensive ways to generate leads in a socially distant world?

What if I told you I know of a new tool that will actually pay you to generate leads?

Y’all (when I get excited my southern twang comes out), Amazon has a new feature called Explore that I believe can add …

5 YPN Event Ideas to Usher In 2021

Blog Contributor YPN Events, YPN groups 1 Comment

By Erica Christoffer

It’s not too late to plan your YPN’s holiday or New Year’s event. From business-building strategies to supporting community organizations, here are five compelling ideas from YPN groups around the country. (Bonus: They’re COVID-safe, too.)

 

1. Put 2020 in the Rearview Mirror

To help REALTORS® start off the New Year on the right foot, the North …

Are You Ready to Start 2021 as a J.E.D.I. Defender?

Blog Contributor ethics, Fair Housing 6 Comments

By Lee Davenport

If 2020 has inspired you to promote fair housing for all, but you don’t know where to begin, then join the J.E.D.I. (Justice + Equity + Diversity + Inclusion) Defender Challenge to kickstart 2021.

Learn more about being a fair housing J.E.D.I. Defender in my post, “Take the 4-Week J.E.D.I. Challenge to Promote the American Dream of …

The Top Producer Life: What If We Were on the Ballot?

Blog Contributor Being a REALTOR®, Independent Contractor Status, Political Action & Involvement 2 Comments

By Jasen Edwards

How many politicians does it take to change a light bulb?

Two, one to change it and another one to change it back again!

Don’t worry, this isn’t a post about presidential politics. But it is political because I want to talk to you about Proposition 22 that recently passed in California. This categorizes rideshare and delivery …