QUIZ: Will Your Social Media Ads Land You in a Hot Mess?

Blog Contributor Being a REALTOR®, Code of Ethics, Fair Housing, Legal 1 Comment

By Lee Davenport

Are you still stuck in the vortex of what I call the “wild, wild west” of social media? That’s a dangerous place for your business to stay.

The “wild, wild west” of social media was a time when anything and everything seems to be allowed when it came to marketing your real estate business online—from harmless quirky …

How to Market a YPN Event

Blog Contributor YPN Events, YPN groups 1 Comment

By Matt Clements

If you’ve recently relaunched your YPN, or you’ve seen sluggish attendance, you may be in need of a new marketing plan for your group’s events.

The key is to start early, at least eight to 12 weeks out. Then you need to take a multi-placement marketing approach: videos on your association’s website, videos on your local and …

9 Tips For Teaming Up With Family

Blog Contributor Being a REALTOR®, Business Challenges, communication 4 Comments

By Samantha Jones

The beauty of the real estate industry is there’s no one way to run your business. We have fluidity and flexibility. This leads to some agents (like myself) adopting a team approach, and oftentimes, team members are part of the same family tree. After working with my mother for nearly five years full-time, I’ve learned a few …

We’re Halfway Through 2019: Time to Take Stock

Blog Contributor Classes & Education, Professional Development, Sales & Marketing 1 Comment

By Matt Clements

I love the start of summer. It’s baseball season! We’re in the top of the 4th, and by this time of the game (year), you likely have scored at least several times. Perhaps, you’ve already made more than 60% of your income for the year. Is that true? It’s very likely.

June a great time to take …

Have a Voice: The Importance of Getting Involved With Your Local Association

Blog Contributor Being a REALTOR®, Political Action & Involvement, YPN groups 2 Comments

By Rebecca Donatelli

In my last blog post, “How to Deal When Your Plate is Full,” I discussed my best practices on balancing a busy schedule while still dominating the industry. One of the things that makes my plate “full”—which I believe every REALTOR® should have on their plates—is involvement in their local association.

When I was first licensed at …

4 Moments You Missed at the D.C. Meetings

Blog Contributor Being a REALTOR®, YPN Events 1 Comment

By Jef Conn

The 2019 REALTORS® Legislative Meetings & Trade Expo have wrapped up, and if you weren’t able to attend, here’s just a glimpse of what you missed related to YPN.

The friendships. When you walk into the YPN Advisory Board meeting at an NAR convention, you’ll notice a significant difference from other committees. Everyone is there for one …

4 Real Estate Marketing Dos and Don’ts

Blog Contributor Advertising & Prospecting, Sales & Marketing, Technology & Social Media 1 Comment

By Drew Heasley

I want to share some smart and efficient ways to spend your precious marketing dollars, as well as some tips for avoiding high-cost, low-producing marketing. The key is to find the marketing plan that works for you and stick with it.

1. Don’t sign a contract for a marketing program. You should never have to sign a …

Heads or Tails? Making Sense of a Shifting Market

Blog Contributor Business Challenges, Customer Service 1 Comment

By Samantha Jones

It’s no secret most of our markets rival the uncertainty of a roller coaster ride at an amusement park these days. Buyers expect to pay less; sellers don’t want to drop their prices. Pristine homes that should seemingly sell in hours, sit on the market stalled. Deals falling apart multiple times for the same client.

You feel …

Pocket Listings: An Ethical Conundrum

Blog Contributor Business Challenges, Code of Ethics, ethics Leave a Comment

By Dale Swanton

You’ve no doubt heard the term “exclusive” or “pocket listing,” referring to a listing that is not promoted on the MLS but is marketed to the listing agent’s brokerage only or to a select group of “in-the-know” agents. Although not illegal or even unethical in and of itself, the practice is rather controversial as it often puts …

Real Estate With a Mission

Blog Contributor Being a REALTOR®, Community 1 Comment

By Kyle Malnati

I have handed keys to many people at real estate closings over my 15 year career, but my most memorable career experience happened last week. I was part of a group that gifted a house we built with our own blistered hands to a loving family of three.

This experience was part of my my first mission …