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How Not To Sell a House

Blog Contributor Sales & Marketing 3 Comments

By Dan Iampieri 10.) Price it higher than what your agent recommends. 9.) Make your home unavailable for showings. 8.) Sell it yourself. 7.) Display family pictures and religious items (Also, consider leaving delinquent IRS statements on coffee table). 6.) Leave your barking dog in a crate in the kitchen. 5.) Leave the toilet seats up. 4.) Smoke in the …

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Accentuate the Positive? Maybe Not!

Blog Contributor Business Challenges, Professional Development, Sales & Marketing, Sales Tips & Techniques 17 Comments

By Patricia Kennedy How do you market a house that’s beyond awful? You price it right. But it’s more important to lower the expectations of colleagues and buyers – and to do it in a way that still gets them in the door and makes them laugh. In one of Washington, D.C.’s worst ever markets, some dear friends called. Both …