Stop Building Your Own Real Estate Brand—You’re Wasting Your Time and Money

Blog Contributor Uncategorized 21 Comments

By Alex Craig

What if everything you have been led to believe about building a real estate brand is wrong? At least wrong for you.

I cringe inside every time I hear somebody suggest that real estate branding can be a magic pill that will separate you from the thousands of other agents in your market and help you get …

Are You Ready to Start 2021 as a J.E.D.I. Defender?

Blog Contributor ethics, Fair Housing 6 Comments

By Lee Davenport

If 2020 has inspired you to promote fair housing for all, but you don’t know where to begin, then join the J.E.D.I. (Justice + Equity + Diversity + Inclusion) Defender Challenge to kickstart 2021.

Learn more about being a fair housing J.E.D.I. Defender in my post, “Take the 4-Week J.E.D.I. Challenge to Promote the American Dream of …

Pocket Listings: An Ethical Conundrum

Blog Contributor Business Challenges, Code of Ethics, ethics 2 Comments

By Dale Swanton

You’ve no doubt heard the term “exclusive” or “pocket listing,” referring to a listing that is not promoted on the MLS but is marketed to the listing agent’s brokerage only or to a select group of “in-the-know” agents. Although not illegal or even unethical in and of itself, the practice is rather controversial as it often puts …

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Mess-Free Social Media: Don’t Get Blocked

Blog Contributor Outreach, Sales & Marketing, Social Media, Technology & Social Media Leave a Comment

By Lee Davenport

I’ve seen it before: accounts are blocked, business drys up, and worse yet, a job is lost, fines are imposed, or licenses are revoked—all from a social media post. That’s a mess…a hot mess. It’s no secret that social media can grow your business—or destroy it.

Keep social media from messing up your business so that orange …

Why I Said No to $20,000 in Commissions

Blog Contributor Being a REALTOR®, Commitment to Excellence, Personal Fulfillment, Rookies, Sales & Marketing, Working with Clients Leave a Comment

By Nico Hohman

It is easier to turn someone down, than to let them down.

This is the phrase I used to happily say no to $20,000 in real estate commissions.

One of the advantages of working as a real estate agent is that you can control which projects you choose to work on. If you want to focus …

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A Crisis of Confidence

Blog Contributor Personal Fulfillment, Professional Development, Sales & Marketing Leave a Comment

By Jason O’Neil I believe that we as a country, a world, and a species are suffering a crisis of confidence. I know, that’s a bold statement. But the magnitude in which our world has changed over the past 25 years is nothing short of overwhelming. Confidence used to be something that was a part of our fiber, woven into …

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Are You Settling For Mediocrity?

Blog Contributor Business Challenges, Personal Fulfillment, Professional Development 1 Comment

By Chris Nichols There’s a story about a group of students that goes a little something like this: A Harvard professor was fielding questions from his class regarding the upcoming midterm exam. The questions were varied, but all seemed to carry a similar theme. Upon realizing this, the professor stopped the questioning and said, “Even though your questions sound different, …

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Best Practices for Multiple Offer Situations

Blog Contributor Business Challenges, Code of Ethics, Professional Development, Sales & Marketing 11 Comments

By Scott Newman Real estate is back in 2012 in a big way. Many markets are seeing price increases in response to dwindling inventories as more and more buyers are getting off the fence every day.  With that in mind — especially since it’s been so long since we’ve had the opportunity to use the phrase “multiple offer” — I …

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You’re Too Honest: A Recap of My Recent Listing Appointment

Blog Contributor ethics, Sales & Marketing, Working with Clients 5 Comments

By Laura Rubinchuk Schwartz

I met with a very nice couple looking to retire and relocate out of the area, which means selling their home of 20+ years. It had been many, many years since they needed the services of a REALTOR® or learned of the new way things are being done to sell a home, prepare for listing, and …

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Being Unattached to the Outcome

Blog Contributor Business Challenges, Closing, Professional Development, Sales & Marketing, Working with Clients 5 Comments

By Dave Robison Ever had a buyer working with more than one agent? Ever had a seller who you spent a ton of time with, gave them your advice, and then they used a discounted service? Ever had a buyer who kept changing their mind or made offers on a lot of properties? I knew an agent who had a …