Drive Clients in Style with Modern Vehicles, Auto Deals

Blog Contributor Being a REALTOR®, Transportation, Working with Clients 1 Comment

By FCA US LLC (Fiat Chrysler Automobiles) Put in the simplest terms, the role of a real estate agent is to facilitate the sale of one property and the purchase of another on behalf of your clients. Of course the job is far more complex than that. You must often take on additional roles as client or situation dictates—advisor, advocate, …

Quiz: Is Your Follow-Up Broken?

Blog Contributor consumers, Working with Clients Leave a Comment

By Lee Davenport

Have you ever heard the saying, “If it’s not broke, don’t fix it”? Yet, have you noticed that you don’t know what you don’t know?

Perhaps a method or strategy (or lack there of) is broken, yet because we don’t know it, we leave things as they are.

Using the poll option in Instagram Stories (which …

It Takes More Than Irish Luck to Close a Real Estate Deal

Blog Contributor Sales & Marketing, Working with Clients Leave a Comment

By Samantha Jones

Four-leaf clovers. The Blarney Stone. Horseshoes. Lucky rabbit’s feet. The recent St. Patrick’s Day holiday has me thinking about the luck of the Irish and good luck charms.

But luck isn’t necessarily going to help you close a deal.

In real estate, you’re bound to hit your fair share of hurdles. Obstacles and objections pop up along …

Enough is Enough: Time to Debunk 4 Myths About Real Estate Agents

Blog Contributor Being a Broker, Establishing Your Business, Working with Clients Leave a Comment

By Rebecca Donatelli

Let’s face it, people tend to have a skewed perception of real estate agents. The way we are depicted on TV shows—even the way some people portray themselves on social media. You’d think we only live a life of luxury and glamour, with classy dinners, beautiful homes, and five-star reviews. This has allowed outsiders to develop a …

Setting Goals: New Year, New Opportunity

Blog Contributor Establishing Your Business, Professional Development, Sales & Marketing, Working with Clients 2 Comments

By Ryan Fitzgerald

What are your real estate goals for 2018? Writing them down is a great place to start.

For a little inspiration, I decided to ask brokers and agents from all over the country what their goals are for 2018 with three specific questions:

How do you set goals? What are your goals? How do you intend on …

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Stop Wasting Time With the Wrong Leads

Blog Contributor Buyers, Consumer, Sales & Marketing, Working with Clients 2 Comments

By Lee Davenport

One hundred and seventy-five houses.

He showed 175 houses to only find out that the would-be buyer was not in a position to purchase for another year. My, my, my!

I hope you have never shown that many houses to a looky-loo—someone who is not prepared to buy for one to five years out, or longer. But …

3 Tips to Get Leads From Your Website

Blog Contributor Consumer, Helpful Tools, Sales & Marketing, Technology & Social Media, Working with Clients 1 Comment

By Alexis Craig

We all want them. We all dream about them. I’m talking about leads coming from our own websites. It’s the Holy Grail of real estate marketing—coveted by many but acquired by few. Internet leads can be more profitable and easier to convert.

Instead of running around every day chasing prospects, being rejected, or being hung up on …

4 Ways to Find Off-Market Deals for Buyers

Blog Contributor Buyers, Commercial & Investment Real Estate, Multiple-Family Properties, Rental Properties, Sales & Marketing, Working with Clients 3 Comments

By James Vasquez

If you’re like most real estate agents, you probably source deals for your clients who are looking for fixer uppers or rental property using only one tool, your local multiple listing service (MLS); ours is San Antonio Board of REALTORS® MLS. When I first got started in real estate seven years ago, I fell into the same …

3 Reasons Cold Calling Isn’t Dead

Blog Contributor Outreach, Sales & Marketing, Working with Clients Leave a Comment

By Alexis Craig

For a long time, I couldn’t make a cold call. I have a stutter and it’s noticeable when I’m nervous or talking to strangers. But I wanted to see if I could use cold calling as a lead acquisition and growth strategy.

I initially expected cold calling to be a large waste of my time. I believed all …

Finding Your Real Estate Niche

Blog Contributor [Demographic-based grouping], Community, Establishing Your Business, Fair Housing, Sales & Marketing, Working with Clients 5 Comments

By Anita Clark

It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche or market segment.

It is easy to get sidetracked by the latest shiny real estate thing. It can also be hard …