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Life After the First-Time Home Buyer Craze

Blog Contributor Business Challenges, Sales & Marketing, Working with Clients 2 Comments

  By Michelle Flaherty Does anyone else miss working with people who want to buy AND sell? In a market marked by bank sales, short sales, and first-time home buyers, it’s easy to lose sight of what lies beyond this year’s surplus of single-sided clients. The year 2009 was without a doubt the year of the first-time home buyer. Already, …

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I Would Like a Cheeseburger, But Hold the Cheese.

Blog Contributor Business Challenges, Sales & Marketing, Working with Clients 3 Comments

By Jeremy Williams What would happen if you ordered a cheeseburger at a fast food restaurant, and in ordering asked to hold the cheese?  What reaction would you expect when you pulled up to the window to pay?  The reaction would most likely be confusion because the restaurant’s expectation is that when you order a cheeseburger from the menu that …

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Real Estate Agent 1.0 vs. Real Estate Agent 2.0

Blog Contributor Commitment to Excellence, Professional Development, Sales & Marketing 5 Comments

By Dan Iampieri Real Estate Agent 1.0 takes any listing at any price and then spends their time working on a price reduction. Real Estate Agent 2.0 prices listings at market value, only take saleable listing and always tell sellers the truth about price. Real Estate Agent 1.0 has no marketing plan. Unless, it is a plan to put a …

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Does Social Networking Result in More Closings?

Drew Burks Business Challenges, Closing, Polls, Professional Development, Sales & Marketing, Technology & Social Media 24 Comments

By Drew Burks   Facebook, Twitter, YouTube, and Blogging … I get asked this question all the time: “Can I really close more business using social networking sites like Facebook, Twitter, YouTube, and a blog?” The answer is YES! I know that many are skeptical, so I interviewed quite a few REALTORS® to find out what their experience has been over …

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No Shoes to Fill Except Our Own

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media, Working with Clients 3 Comments

By Kelly Reark According to NAR’s Home Buyer and Seller Survey, the median age for REALTORS® is 54, while the median age for first-time home buyers is 30.  The median age for a repeat buyer was only 47. The “average” real estate professional is likely not as keen on technology and gadgetry as we are.  Nor do they adjust to …

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Existing Homes vs. New Homes

Blog Contributor Sales & Marketing 1 Comment

By Heather Soldonia It is rare to see such an example of REALTORS® and home builders working together, but both National Association of REALTORS® (NAR) and the National Association of Home Builders (NAHB) are both rallying for an extension of the first-time home buyers’ tax credit. Though the tax credit has served to stimulate both the existing home sales market …

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Three Ways to Convince Your Seller that ‘Less is More’

Blog Contributor Sales & Marketing, Sales Tips & Techniques, Sellers 2 Comments

By Susan Brown Helping a seller get their home market-ready can be stressful.  Appearance needs to be addressed.  Collectibles are lovely, but don’t have the same meaning to a prospective buyer.  As the listing REALTOR®, you want to ask the home owner to declutter in a diplomatic way. 1. Use a Home-Stager.  We offer this service as part of our …

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Accentuate the Positive? Maybe Not!

Blog Contributor Business Challenges, Professional Development, Sales & Marketing, Sales Tips & Techniques 17 Comments

By Patricia Kennedy How do you market a house that’s beyond awful? You price it right. But it’s more important to lower the expectations of colleagues and buyers – and to do it in a way that still gets them in the door and makes them laugh. In one of Washington, D.C.’s worst ever markets, some dear friends called. Both …

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Tips to Help First-Time Home Buyers Succeed

Blog Contributor Business Challenges, Sales & Marketing, Working with Clients 1 Comment

By Heather Soldonia Despite the condition of the nation’s real estate market, California still holds some of the strongest property values in the country. Forbes Magazine recently released its annual article of America’s 500 Most Expensive Zip Codes. And it’s actually easier to identify which San Francisco Bay area towns aren’t listed. The median home price in Sunnyvale (#498) was …