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Existing Homes vs. New Homes

Blog Contributor Sales & Marketing 1 Comment

By Heather Soldonia It is rare to see such an example of REALTORS® and home builders working together, but both National Association of REALTORS® (NAR) and the National Association of Home Builders (NAHB) are both rallying for an extension of the first-time home buyers’ tax credit. Though the tax credit has served to stimulate both the existing home sales market …

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Three Ways to Convince Your Seller that ‘Less is More’

Blog Contributor Sales & Marketing, Sales Tips & Techniques, Sellers 2 Comments

By Susan Brown Helping a seller get their home market-ready can be stressful.  Appearance needs to be addressed.  Collectibles are lovely, but don’t have the same meaning to a prospective buyer.  As the listing REALTOR®, you want to ask the home owner to declutter in a diplomatic way. 1. Use a Home-Stager.  We offer this service as part of our …

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Accentuate the Positive? Maybe Not!

Blog Contributor Business Challenges, Professional Development, Sales & Marketing, Sales Tips & Techniques 17 Comments

By Patricia Kennedy How do you market a house that’s beyond awful? You price it right. But it’s more important to lower the expectations of colleagues and buyers – and to do it in a way that still gets them in the door and makes them laugh. In one of Washington, D.C.’s worst ever markets, some dear friends called. Both …

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Tips to Help First-Time Home Buyers Succeed

Blog Contributor Business Challenges, Sales & Marketing, Working with Clients 1 Comment

By Heather Soldonia Despite the condition of the nation’s real estate market, California still holds some of the strongest property values in the country. Forbes Magazine recently released its annual article of America’s 500 Most Expensive Zip Codes. And it’s actually easier to identify which San Francisco Bay area towns aren’t listed. The median home price in Sunnyvale (#498) was …

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Are you Building Brand Equity?

Drew Burks Establishing Your Business, Professional Development, Sales & Marketing, Technology & Social Media 4 Comments

By Drew Burks It used to be that real estate practitioners set out to dominate a geographic farm or neighborhood by using methods like cold calling, door knocking, direct mail, door hangars, etc… Now real estate pros find themselves competing in a much larger and fiercer farm … the Internet! Social networking sites have become the new geographic farm for …

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Poll: How Much Do You Spend on Closing Gifts?

Melissa Tracey Outreach, Polls, Professional Development, Sales & Marketing, Working with Clients 25 Comments

REALTOR® Magazine online will be featuring an upcoming article about closing gifts, and we want to hear from you! Please answer our two poll questions below and, if you’re interested in sharing your thoughts for the article, send us your comments to our two extra questions below or just share your comments on this blog. <a href=”http://answers.polldaddy.com/poll/1806038/” mce_href=”http://answers.polldaddy.com/poll/1806038/”>How much on …