Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By Kelly Reark This week, I thought I would share some striking real estate statistics from my small local market area. Gasparilla Island is only a snapshot of what is happening locally, and hopefully what is or will be happening across our state and country. In the first quarter of 2009, only two contracts closed on Gasparilla Island. The second …
By Crystal Webster Insert the popular 60’s song here. My mentor reminds me of this on a regular basis. What’s the use of being in real estate (or insurance, or sales, or anything for that matter) if no one knows? You’re not a super spy, you’re not doing covert ops, and you’re not incognito. Be proud of what you do, …
By Nobu Hata Has anyone else started having the “Google” question pop up during their listing presentations? Not your website, nor your blog, or your Facebook page inquiry – the “can you make our home show up in Google?” question. It may be just that my clients tend to be a little more tech-savvy than your average buyer or seller, …
By Jeremy Williams You wouldn’t believe how many times I was asked who I wanted to win the Super Bowl last weekend. My response was the Houston Texans. With a look of confusion, one person said, “Yeah, do you not know that Houston Texans are not in the Super Bowl? In fact, they did not even make it to the …
By Heather Soldonia In the current real estate market I have heard both brand new practitioners and veteran brokers express that they are resorting to some basic prospecting strategies and among those is… open houses. When I first began working as a REALTOR® my broker advised me to go to at least 10 open houses “to learn what not to …
By Lincoln Crum We’ve all heard this statement enough over the past month as we’ve entered a new year and a brand new decade. There’s a ton of talk, within our industry about new trends, technology, updates, Web2.0 and now 3.0. Lots of “new” speak these days. Being a 20-year veteran of the industry, starting when I was a …
By Brian Copeland Watching the Grammys is always a highlight in my year. As a former music publisher with still interest in a few companies, I still get to vote! This darn REALTOR® addiction and the constant need to find applications for my business and profession in everything I see drives me nuts; so, of course, I have to comment …
By Dave Robison How many times have your clients or friends asked you about your crystal ball? My clients ask me all the time. It’s almost daily you hear, “If I buy this house, how much do you think it will appreciate in the next 2 years, or 5 years?” or “How much more money will I make on my …
By Brian Copeland I recently attended a conference. I had six straight days of travel and one tiny bag to take me on the multiple city flights; so, I had no room for anything extra. At the end of each day, I found myself swimming in “SeatSPAM.” It wasn’t in my e-mail box, my Facebook inbox, or even my Twitter …
By Brian Copeland From Inman’s Real Estate Connect NYC‘s morning session on Internet marketing, Gothamist.com blogger-owner Jake Dobkin shares the following: Steps to Success: Step 1: Produce Good Content Step 2: Tell The Right People Step 3: Measure Results Step 4: Repeat Jake reports that the real estate industry usually drops the ball at step three. He says if your …
