Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By: Alex Capazollo If a shift hasn’t happened in your market yet, there’s still a chance it is happening in someone else’s. The band-aid of low interest rates is currently being yanked off, causing a significant increase in monthly payments for potential buyers. People are in fear of a potential recession. Real estate values are beginning to plateau and even …
By: Alex Craig Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home. I was 25 when I got started in real estate. I …
By: Robert Gideon You’ve earned your license. You’ve sent out handwritten notes. You’ve got your CRM of choice operational and you’ve gleefully stumbled through your first few transactions. Now what? Now, it’s crucial to find your niche so you can stand out in this competitive industry. There are several niches in the residential space. You could choose one by determining …
By: Kaycee Miller The real estate market is constantly changing – year to year, week to week, even day to day. Throw in a global pandemic, the impact of which we are still grappling with, and it’s safe to say that it’s a confusing time in the market. Is the U.S. headed toward an inevitable recession? Forecasts range widely, but …
By: Alex Capozzolo As a real estate professional, selling a house in a noisy neighborhood is challenging. All types of buyers, from families to older couples to single people, are concerned about noise levels. Whether there’s a loud highway nearby or noisy next-door neighbors, are often deterred by the thought of living in a place that doesn’t offer peace and …
By Barbara Ballinger Key Takeaways: Have specific reasons why a team might benefit your work, personal situation, or personality. Be sure goals, roles, and commission splits are all detailed. Have an exit strategy in case it doesn’t work out. Some real estate salespeople form a team to achieve a better work-life balance. When one’s on vacation or ill, the other …
By Tim and Julie Harris The time for video marketing is now and here are some stats from Oberlo, a product sourcing app, to back this up: There are 244.4 million (and growing) digital video viewers in the U.S. In 2022, it’s projected that 82% of global internet traffic will come from video streaming and downloads. Video marketers get 66% …
By Lee Davenport There’s something about the start of the new year—even if we’re already a few weeks in—that makes it a motivating time to begin new initiatives, goals, and schedules. But is it really necessary? Here are two considerations to help you identify if it’s time to switch things up in 2022. 1. Did you have a seemingly good …
By Hazel Emlen As we roll into the new year, one of the hottest topics nationwide continues to be the real estate market. It’s no surprise since 2020 and 2021 proved to be record-breaking years for real estate! Most people in the industry have been the busiest they’ve ever been. In describing the last two years, the word that comes …
By Lee Davenport There is an uptick happening. As this year comes to a close, I have been connecting with new clients who want to be coached as real estate agents because they’re tired of being stuck in their business. They are stuck because they know what to do but just aren’t doing it. For example, many of the agents …
