Turn Objections into Sales Opportunities

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques 1 Comment

By Lee Davenport

No. I’m not interested. Some other time. You don’t have to call me, I’ll call you.

If you’re “single and ready to mingle” this Valentine’s Day, you may know these are words of rejection. No means no in dating, PERIOD.

But in the world of residential real estate—where everyone needs a place to live—these words can be used …

Two professionals look at a computer.

Attract and Retain More Millennial Clients

Blog Contributor Sales & Marketing, Sales Tips & Techniques, Technology 1 Comment

By Dale Swanton

Millennials are all grown up! The generation that came of age around the turn of the century are now in their 20s and 30s. While generational groups can be difficult to define with any specificity, the Pew Research Center, one of the country’s leading research institutions, considers millennials to be those born between 1981 and 1996, making …

The 5 Must-Read YPN Lounge Posts of 2018

Erica Christoffer Being a REALTOR®, Sales & Marketing 1 Comment

Blog posts packed with actionable, business-boosting tips and recommendations for real estate professionals were the most well-read of the year. New and returning contributing bloggers provided content for the YPN Lounge that received roughly 112,000 total page views in 2018.  With readers seeking peer-to-peer blog articles for advice and best practices, here are the top five YPN Lounge posts of …

Two young professionals shaking hands over table.

Guiding Clients Through Multiple Offers (And Every Real Estate Deal)

Blog Contributor Customer Service, Sales & Marketing 1 Comment

By Samantha Jones

When I began this blog series in the fall, multiple offer situations were rampant. They were the norm at most price points. Yet, such as the real estate market goes, its a constant ebb and flow. As 2019 rapidly approaches, multiples are becoming less and less common.

If I had a dollar, or maybe $20, for every …

Becoming an Influencer in Your Real Estate Market

Blog Contributor Sales & Marketing, Social Media 5 Comments

By Rebecca Donatelli

Let’s face it, real estate is an incredibly competitive business. Many markets are over-saturated with agents who are competing for the same clients, same listings, same commission checks. Plus, any time we experience a super “hot” market, a whole new surge of agents enter the industry—many of them hungry and willing to do whatever it takes for …

Two people shaking hands in front of a house.

5 Tips to Help Sellers Navigate Multiple Offers

Blog Contributor Sales & Marketing, Sales Tips & Techniques 2 Comments

By Samantha Jones

Autumn is all about embracing change, such as the falling temperatures, pumpkin-spice everything, and shifting markets.

While inventory levels fluctuate around the country, it’s still common to receive multiple offers on listings in many areas. Serving as a trusted resource with proper advice for your sellers is just as important heading towards the holidays than ever.

On …

3 Ways You’re Failing at Customer Service (And What to Do About It)

Blog Contributor Customer Service, Sales & Marketing 3 Comments

By Dale Swanton

It’s no secret that the best salespeople also tend to be the best at customer service. After all, good customer service leads to happy and loyal customers, and happy and loyal customers lead to repeat and referral business. Referrals are crucial to long term success in real estate, yet many agents aren’t building the referral base they should. …

Photo of Nikki Singh

Keep Going Even When You Feel Like Giving Up: Q&A With Nikki Singh

Blog Contributor Helpful Tools, Sales & Marketing, Uncategorized 2 Comments

By Lee Davenport

Today’s post features Toronto’s savvy and stylish @realestateinstillettos, Nikki Singh. She is a real estate broker and a popular career and brand blogger.

I did a Q&A with Nikki to learn what keeps per motivated in her career. Learn with she had to say and gain some take-aways with my commentary in “Lee’s Coaching Playbook” following each …

7 Reasons My First Instagram Influencer Event Was a Failure

Blog Contributor Sales & Marketing, Technology & Social Media 7 Comments

By Joy Bender

I’ve found Instagram marketing for real estate to be an important part of my marketing strategy. This past June, I organized my first San Diego luxury real estate Instagram influencer event to launch a new $7.75 million listing.

This article is the second of a two-part blog series on Instagram marketing for real estate. Part one, Instagram …

Caveat Emptor: Lessons Learned from Tax Season

Blog Contributor Advertising & Prospecting, Sales & Marketing Leave a Comment

By Samantha Jones Every year, Uncle Sam comes calling like clockwork in the spring. In the midst of our crazy spring market no less, and then comes the sticker shock. The inevitable cringing at how much I spent to run my business last year. At the end of the day, we are small business owners after all. It does take …