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3 Actionable Tips for Keeping Sellers Happy When the Market Shifts

Alex Capozzolo Marketing, Sales & Marketing, Sellers, Working with Clients Leave a Comment

By: Alex Capazollo

If a shift is not yet happening in your market, there’s a chance it is happening in someone else’s. The band-aid of low interest rates is currently being yanked off, causing a significant increase in monthly payments for potential buyers. People are in fear of a potential recession. Real estate values are beginning to plateau and even …

Real estate team meeting around table

Teamwork: Why Two Heads May Be Better Than One

Barbara Ballinger Establishing Your Business, Managing Your Agents, Sales & Marketing, Work/Life Balance Leave a Comment

By Barbara Ballinger

Key Takeaways:

Have specific reasons why a team might benefit your work, personal situation, or personality. Be sure goals, roles, and commission splits are all detailed. Have an exit strategy in case it doesn’t work out.

Some real estate salespeople form a team to achieve a better work-life balance. When one’s on vacation or ill, the other …

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The Power of Video: 5 Content Ideas

Blog Contributor Sales & Marketing, Technology & Social Media 2 Comments

By Tim and Julie Harris

The time for video marketing is now and here are some stats from Oberlo, a product sourcing app, to back this up:

There are 244.4 million (and growing) digital video viewers in the U.S. In 2022, it’s projected that 82% of global internet traffic will come from video streaming and downloads. Video marketers get 66% …

2022 goals in notebook

New Year, New Plan? 2 Indications It’s Time to Switch Things Up

Blog Contributor Business Challenges, Establishing Your Business, Sales & Marketing Leave a Comment

By Lee Davenport

There’s something about the start of the new year—even if we’re already a few weeks in—that makes it a motivating time to begin new initiatives, goals, and schedules.

But is it really necessary?

Here are two considerations to help you identify if it’s time to switch things up in 2022.

1. Did you have a seemingly good …

3 Reasons the Real Estate Market Could Change in 2022

Blog Contributor Buyers, Mortgage Financing, real estate, Sales & Marketing, Working with Clients 5 Comments

By Hazel Emlen

As we roll into the new year, one of the hottest topics nationwide continues to be the real estate market. It’s no surprise since 2020 and 2021 proved to be record-breaking years for real estate! Most people in the industry have been the busiest they’ve ever been.

In describing the last two years, the word that comes …

Coach Yourself to a Better New Year With 7 Key Questions

Blog Contributor Establishing Your Business, Sales & Marketing Leave a Comment

By Lee Davenport

There is an uptick happening.

As this year comes to a close, I have been connecting with new clients who want to be coached as real estate agents because they’re tired of being stuck in their business.

They are stuck because they know what to do but just aren’t doing it. For example, many of the agents …

Two business people looking at computer, taking notes.

‘Automa-zation’ Tools to ‘Set It and Forget It’ in 2022

Blog Contributor Advertising & Prospecting, consumers, Sales & Marketing Leave a Comment

By Lee Davenport

“It’s been a while” are words we should never hear or say to prospects.

These words indicate that our follow-up system has a missing link (or may even be non-existent).

However, if those simple yet alarming words seem to be on repeat for you, then I have some tools that may come in handy because real estate …

New year journey 2021 to 2024 on asphalt road.

A Great 4th Quarter Makes a Great New Year

Blog Contributor Advertising & Prospecting, Establishing Your Business, Sales & Marketing, Sales Tips & Techniques Leave a Comment

By Tim and Julie Harris

What you do now will pay dividends in 90 to 120 days. That’s because real estate activity follows cycles.

The fourth quarter of the year is not the time to slough off—even if you’re exhausted from having a productive year and you’d like to kick back for a while.

Remember that real estate typically follows …

Hands Cutting Paper With Impossible Text

5 Tips for Rising to the Top in Real Estate

Blog Contributor Being a Broker, Sales & Marketing 3 Comments

By Rogers Healy

Every year, I eagerly read the RealTrends 500 rankings, an elite list of top 1.5% brokerages in the U.S. But this year was different. For the first time in 14 years, our Dallas-based firm made the list, ranked as one of the “Nation’s Best.” Data also showed that our firm was the top independently owned single-office brokerage …

Larimer Square in Denver's LoDo neighborhood.

Real Estate Markets Profit From Shift in American Dream

Blog Contributor Being a REALTOR®, Home Sales Statistics, new homes, Sales & Marketing 1 Comment

By Neil Goradia

The Denver housing market has repeatedly made national news over the past decade,  setting records in real estate price appreciation. People continue to flock to the Mile High City—and many other parts of Colorado—because of our great attractions and ample job opportunities.

Denver is at the doorstep of the magnificent Rocky Mountains. It’s home to the Colorado …