3 Mindset Principles for Success in Real Estate

Blog Contributor Establishing Your Business, Managing Your Office, Professional Development, REALTOR® Finances 1 Comment

By Brandon Doyle

The professional philosophies you live by are key to making or breaking your real estate business. That’s why it’s so important to develop a productive, powerful mindset—a collection of principles that can lead you to become a confident, capable, and top producing real estate agent.

Here are three principles to remember when it comes to employing mind …

Who Are Today’s Landlords?

Erica Christoffer Condominiums, Establishing Your Business, Multiple-Family Properties, Property Management, Rental Properties, Working with Clients 1 Comment

By Erica Christoffer

If you’re looking to get into property management, you’ll want to research your potential clients. And property owners who are considering becoming landlords will be looking for a real estate professional who’s familiar with their needs.

According to a recent survey of 2,000 landlords conducted by TransUnion, 44 percent are age 34 and under and 66 percent …

Facebook Marketing Tools to Grow Your Business

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Technology & Social Media, Working with Clients Leave a Comment

By Drew Heasley

Everyone is on Facebook, and as a real estate agent, you go where the people are.

So you probably already have some type of Facebook presence, either through your personal page or a business page that you’ve invited all your friends to like. But you need more than just likes to generate business through Facebook. Here are …

3 Steps to Run Your Business Like a CEO

Blog Contributor Establishing Your Business, Working with Clients Leave a Comment

By Brandon Doyle

Taking your business to the next level might mean a shift in thinking to focus on the bigger picture. A balance between  day-to-day work and your larger goals can be a difficult one to strike, and it’s easy to fall into the pattern of taking care of the details with little time left to think more strategically. …

The Reality of Real Estate Success

Blog Contributor Establishing Your Business, Residential Real Estate, Sales & Marketing, Sales Tips & Techniques, Working with Clients Leave a Comment

By Lee Davenport

So you want to be a multi-million dollar real estate agent.

The TV shows make it look easy. Simply sell one or two (multi-) million dollar listings and you are on the fast track to your first Aston Martin, Maserati, or some other luxury item of choice. And for some, it may be that simplistic. But in reality, …

Why Real Estate Websites Need Community Pages

Blog Contributor Community, Establishing Your Business, Marketing, Professional Development, Technology, Working with Clients Leave a Comment

By Kyle Hiscock

It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale.  This is certainly a great feature that a real estate website should have, but ultimately this is not something that is going to “wow” the user.

The primary …

10 Questions to Help Make a Name in Real Estate

Blog Contributor Advertising & Prospecting, Establishing Your Business, Marketing, Professional Development Leave a Comment

By Lee Davenport

If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical vocabulary word that every real estate pro should respect and prioritize to get their desired business buzz: Consistency.

Here’s what Radford …

Not All Email Addresses Are Created Equal

Blog Contributor Establishing Your Business, Professional Development, realtor.com, Sales & Marketing, Technology, Technology & Social Media, Working with Clients Leave a Comment

By Nico Hohman

There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your social media properties. You need to print business cards and start prospecting.

But one of the most important decisions you need …

How to Become a Neighborhood Expert

Blog Contributor Being a REALTOR®, Establishing Your Business, Marketing, Sales & Marketing, Social Media, Working with Clients 2 Comments

By Anita Clark

With marketing methods so widespread and fairly simple to master, it’s easy to call ourselves a local real estate expert, industry leader, or market guru. However, many consumers quickly see through that charade and beat feet, moving on to agents who are actually walking the walk. So, what can you do to better position ourselves …

#Y4YPN From a Passionate Affiliate

Blog Contributor Establishing Your Business, Professional Development, Young Pros in the Spotlight, YPN Events 2 Comments

The #Y4YPN campaign is a video series celebrating what makes YPN valuable to its members. Learn more. By Leanne Goff Colin Roe started in the real estate business at the ripe age of 17 years old as an administrative coordinator for his cousin’s brokerage. Today, this Placer County, Calif., resident is a passionate YPN affiliate partner as a sales rep …