7 Tips for Promoting Real Estate in 2019

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Anita Clark

By Anita Clark

Real estate is a competitive industry, which means that finding some way to set yourself apart from your fellow agents can occasionally feel like a lost cause. But you don’t need to completely reinvent the wheel. Often, effective real estate promotion is just a matter of putting a unique spin on a tried-and-true technique. Just a small change can return major results.

There are several simple strategies you can use to stand out in a crowd and promote your real estate business. Here are seven tactics you should keep in mind.

1. Employ vivid images in your marketing.

A picture is worth a thousand words and that’s especially true when promoting  real estate. Clients want to understand exactly what they’re getting, and there’s no better way to do that than through the use of full-color photography.

Remember that there’s more to a great photo than simply pointing and clicking a camera. Make sure you invest time into proper lighting and decorating your home in an appealing way. You may want to enlist the aid of a professional photographer, particularly if you’re selling a high-end property.

2. Maintain a solid social media presence.

@geralt, 2016. pixabay.com

More people than ever engage with brands on social media, and it’s a great way to keep your community updated with the latest news, deals, and other information related to real estate. That doesn’t necessarily mean you need to maintain a presence on every single social platform; that’s not a realistic goal and you will end up spreading yourself too thin.

Focus on the biggest, most important networks: Facebook, Twitter, Pinterest, YouTube, and Instagram (if images of your properties are particularly share-worthy). Make sure those social media pages are easily accessible from your website, and engage with your followers on a regular basis. Be sure to provide valuable and informative content, not just a bunch of sales pitches.

3. Use professional real estate presentation folders.

Presentation is everything. When you have important documents to share with your clients, don’t just hand over a messy stack of loose sheets; use company folders or binders that feature your real estate business’s branding and contact information. This way, clients can access everything they need from one handy package and easily get in touch with you if they have any questions or concerns.

Make sure that your presentation folders are properly sized for the materials you plan to use. Don’t try to cram legal size paper into a letter size folder, for example.

4. Create a memorable business card.

Your business card is one of the most important weapons in your marketing arsenal. You’ll want to have some on hand any time you meet with clients or attend a networking event. You’ll also want to ensure that your card uses a personalized design that stands out amongst your competition in some way, be it a distinctive font, an unusual stock, or even a die cut that defies the standard rectangular shape.

Try to design your card in such a way that recipients will hold on to it even if they aren’t necessary in the market to buy or sell a home. You will be surprised how many consumers call you back, sometimes even months or years after you first provided your card to them.

5. Add a live chat option to your website.

Users love to receive answers to their questions in real time, which makes live chat one of the most effective ways to create conversions on your website. That doesn’t mean you need to personally sit at your computer and field questions 24/7. There are many services such as ReadyChat that can handle it for you.

On top of increasing conversions, this can help free up your own time (that you might otherwise spend responding to calls) so that you can focus on the rest of your business.

6. Accentuate things outside of just the house.

As real estate agents, we sometimes forget that we’re not just selling a home, we’re also selling a location. Make room in your listings and other marketing copy to highlight interesting things to do in the area where you’re selling, whether that’s an annual marathon or a fun art festival.

If the home is within a short driving distance of major shopping or dining centers, mention that as well. Schools are a major consideration for many people with families; make note if the property is within the district of any well-respected schools.

@StockSnap, 2017. pixabay.com

7. Always follow up with your clients.

A home is a big purchase, but keep in mind that this probably won’t be the last time in their lives they require a real estate agent’s services. Plus, they can always recommend you to their friends and family. This is why it’s so important to follow up with clients and thank them for their business. You may even want to mail them a yearly birthday or holiday card so that you remain in their memory for years to come.

Parting Advice

If you keep these tips and techniques in mind, you’ll have much better success when it comes to promoting your real estate business, and that ultimately means closing more deals and transactions. If you’re still looking for a way to boost your marketing, it never hurts to consult with an expert. You might find that another set of eyes can help you see your marketing campaign in an entirely different light. Happy selling!

Anita Clark is a residential real estate agent with Coldwell Banker SSK, REALTORS®, in Houston County, Ga. She is from Coventry, England, is a retired military spouse, and has been assisting buyers, investors, and sellers in middle Georgia since 2007. Connect with Anita on Facebook, Google+, LinkedIn, Twitter, Pinterest, YouTube, or on her Warner Robins GA Real Estate Blog.

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Comments 39

  1. Pingback: 7 Tips for Promoting Real Estate in 2019 – South Carolina REALTORS

  2. Greetings Anita from freezing London,

    I enjoyed reading this article full of very helpful tips.

    I specialise in creating Real Estate Marketing video content and some of your members are fans of our work which you can check out on our facebook.com/videofantizia where we cross promote our clients’ videos.

    Valentine’s Day is round the corner and our Realtor Valentines marketing video is proving quite popular among members of NAR which you can check out here – Prepare yourself for an Awwww moment:)
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    The rest of our Valentines videos can be viewed on our Vimeo channel here – https://vimeo.com/album/5713822

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    I do hope you find our work worthy of a referral to your members in exchange for heavily discounted prices and consistent scroll-stopping videos that will help rev up sales for Realtors.

    Kind regards,
    Dee 🙂

  3. I liked that you pointed out that you should accentuate things outside of the home. A good location would be really attractive to me. Especially if it was a safe and quiet area to live in.

  4. I like your tip about creating a memorable business card. I would say that community information is important for real estate purposes. My friend wants to buy some property, so I’ll make sure to help him find a reliable real estate agent.

  5. Anita, those were 7 solid tips on promoting for real estate especially tip #7. I’ve found over the years in real estate that “not following up with clients” was the single biggest flaw with many agents, including myself. I learned the hard way! Again, thanks for the article.

  6. Sometimes very important lessons are very costly. It sounds like you made a “soul investment” to get some important knowledge here, and it is important to know some things in this world deeply (even if you never draw on them for your work again). It makes more of a complete life, I think, to do these hard things. Hey… sometimes the best education is the hardest. 🙂

  7. Thanks, Anita…. for sharing such a nice article about the factors a realtor should take into consideration to get a competitive edge in the real estate business. Knowledge is the key to get success in such kinds of business. So, a person should do a lot of research to acquire a lot of knowledge in this field which could help him a lot to acquire more deal. Besides, one should know the effective utilization of the internet which could have a huge positive impact on the professional life of a realtor.

  8. I have a friend that is thinking about getting a rental house. She wants to make sure that she is getting the right help for what she needs. It might be wise for her to get a service that will follow up with her.

  9. I agree that I am more likely to buy a home if a real estate agent tells me information about the neighborhood and schools. My husband and I have five children and would like to ensure they would be safe and well-educated before buying a home. We’ll start looking into real estate agent services that have good recommendations and reviews.

  10. It’s great to know that one of the ways you can immediately attract attention to your real estate is to make sure that you have some of the best pictures–it’s said that a picture is worth more than a thousand words so it’s important to bring on the imagery. Having easily-accessible and visible images when people look up your property would not only ensure that you have their attention, but you also have their interest when you respond to their inquiries right away. If I had the chance to work as a real estate agent then I would want to make sure that I have accessible media the potential buyers can easily access.

  11. Thanks for the post! From all of the points, I like 2nd point because in any field you need to keep up your strong social media presence. Very useful information. Loved to reading it.

  12. That’s a good point that when you are selling a house you are also selling the property. I would think that having a real estate agent that would do a good job of showing off both the house and the property would be good to have. I’ll have to keep an eye out for an agent like that if I decide to sell my house.

  13. However, before using this strategy, you should be familiar with your audience. It’s best to pick a niche in the real estate industry whose audience shares the same interests with you. For example – if you have an interest in the military, you can help army veterans find their future home.

  14. My sister is looking for a new home because she wants to invest in real estates and earn a profit. It was explained here that when looking for agents, she should work with one who follows her up. Furthermore, it’s recommended to hire professionals for quality real estate services.

  15. This is some really good to know that you should maintain your social media presences. That does seem like a good way to advertise the homes you are selling. After all, with social media, you can reach more people and show off pictures of the houses you are listing.

  16. I like what you said about working with a real estate agent that makes their business card a weapon in marketing. Working with an ambitious real estate agent is crucial when it comes to buying a new home. My friend wants to buy a new house, so I’ll help him find a real estate professional that has been in business for quite some time.

  17. It’s good to know that you should look for a real estate agent who has a memorable business card. My wife and I would like to buy a new house. We’ll be sure to look further into our options for real estate agents with memorable cards in the future.

  18. Thanks, Anita. I appreciate the efforts you have made to share such a nice and useful article about the real estate promotion. An investor should take suitable initiatives for the promotion of the real estate business. The internet is one of the best and effective platform for the promotion of the real estate. It could be very useful to attract potential customers more effectively as compared to conventional way of promotion. To know more about the real estate investment, visit https://www.landwin.com/about/blog/

  19. I liked that you said that one thing to consider when you are starting a real estate business is to make sure to acquire personalized business cards that will help to promote your services. I have been thinking about becoming a real estate agent but I have been worried that I wouldn’t be able to acquire customers. I would be sure to attain good marketing practices, such as handing out personalized business cards, in order to become successful and profitable.

  20. I had no idea that you should maintain contact with previous clients so that they will remember you if they ever need real estate help in the future. I am planning on becoming a real estate agent and need to find a way to keep track of property and clients, but I don’t have a way to properly organize anything yet. Perhaps I should look for a software that can help me manage my business more effectively.

  21. I have a friend who is working with real estate, but he seems to have good knowledge about this. I may share this with my friend to see if he can give more ideas. Thanks.

  22. The tips are wonderful! all the 7 you mentioned are useful, I used to have a unique business card that can make it memorable to my clients I talked to, goes with the social media. This blog only shows that you are a great author you nailed every RE needed.

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