Use Social Media to Update an Old School Marketing Tool

Blog Contributor Sales & Marketing, Social Media, Technology 1 Comment

By Lee Davenport

The year 2020 has been a lot of things to a lot of people. But for real estate pros, this can and should be the year that your business explodes with the help of social media.

Don’t sleep on fact that social media has the power to connect you to people during this moment in time when …

5 Ideas for Safe YPN Events During the Pandemic

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By Erica Christoffer

Innovation has been the name of the game during the coronavirus pandemic. Real estate pros have been utilizing technology to continue serving clients while developing new safety protocols for safe in-person showings. But COVID-19 is still a major concern as several states are experiencing a significant resurgence in cases. Here are some creative ways YPN groups around …

Take the Implicit Bias Test

Blog Contributor Code of Ethics, Fair Housing 1 Comment

The National Association of REALTORS® has partnered with the Perception Institute to create a new 50-minute video called “Bias Override: Overcoming Barriers to Fair Housing,” which aims to help real estate professionals address unconscious prejudices and stereotypes in their daily business interactions. “Fair housing, equality, and inclusion are among NAR’s most cherished values,” says NAR President Vince Malta. “REALTORS® follow …

Update From the YPN Advisory Board’s May Meeting

Blog Contributor Political Action & Involvement, YPN Events, YPN News 2 Comments

By Rebecca Donatelli

The latest YPN Advisory Board meeting looked a little different as the annual REALTORS® Legislative Meetings in Washington, D.C.—led by the current National Association of REALTORS® Leadership Team—was shifted to a completely virtual conference in May due to the coronavirus pandemic.

Piper Knoll, the YPN Advisory Board’s current chair, led the virtual meeting and shared that 100% …

Digital Marketing in the Time of Coronavirus

Blog Contributor Technology & Social Media, Working with Clients 2 Comments

By Tina Kocak-Hodapp, Adwerx

People might be shutting their doors, but they’re opening their apps.

These are uncertain times, to say the least. Local and federal legislatures are responding daily to the spread of the coronavirus, and we’ve seen companies adjust their activity or close altogether. This is all causing a major shift in the workforce. Most business owners are …

Don’t Ditch Your Marketing Strategy—Dominate It

Blog Contributor Being a REALTOR®, Marketing 1 Comment

By Lee Davenport

If you are a newer real estate licensee, you’re likely trying to “crack the code” on how to attain regular closings. In other words, enough closings to meet your financial needs and to make this career path worthwhile.

You may be spending a small fortune to generate online leads, yet feeling like your business is just not …

Live Virtual At Home With Diversity® Course May 19

Blog Contributor Being a REALTOR®, Classes & Education, Fair Housing 1 Comment

By Marc Gould

The National Association of REALTORS®’ At Home With Diversity® (AHWD) certification course recently underwent a content overhaul and is overflowing with best practices for 2020.

Here are three ways taking the AHWD® certification course can expand your business and horizons:

1. Build a Foundation for a Diversity-Oriented Practice

An understanding of fair housing laws and a commitment …

5 Things I Learned Working From Home During COVID-19

Blog Contributor Being a REALTOR®, Business Challenges, Working with Clients 1 Comment

By Jef Conn

I’m in week six of working from home in an effort to flatten the curve and limit interactions with our agents. It’s been a tough choice, but a necessary one that many real estate professionals across the country understand.

During the past few weeks, I’ve worked hard to continue my business. Through this, I’ve learned five important …

How to Keep Your Real Estate Business Secure While Working From Home

Blog Contributor Data Privacy & Security, Safety, Technology 2 Comments

By Amber Bachman

Real estate never stops. COVID-19 has slowed things down a bit, but it hasn’t stopped the housing market. Right now, millions of people all across the country are telecommuting while they shelter-in-place; real estate practitioners and their clients are no different. Now that the American workforce is getting comfortable with their work-from-home orders, it is crucial to …

Time to Step Up: We Need You to Serve on an NAR Committee

Blog Contributor Being a REALTOR®, Political Action & Involvement 4 Comments

By Jef Conn

Applications are open now through May 1, 2020, to apply for the 2021 National Association of REALTORS® committee selection. You mean, we apply for 2021 positions before the REALTORS® Legislative Meetings & Trade Expo? Yes, that’s correct. But don’t stress! Whether this is your first or 10th time, here’s a quick guide to make the process a …