Illustration of construction workers making a lot of noise and disturbing a woman in her home

How to Sell a Home in a Noisy Neighborhood

Alex Capozzolo Marketing, Sales & Marketing, Working with Clients Leave a Comment

By: Alex Capozzolo

As a real estate professional, selling a house in a noisy neighborhood is challenging. All types of buyers, from families to older couples to single people, are concerned about noise levels. Whether there’s a loud highway nearby or noisy next-door neighbors, are often deterred by the thought of living in a place that doesn’t offer peace and …

Love Letters to Sellers: Why They’re Not a Good Idea

Neil Goradia Buyers, Customer Service, Fair Housing, Legal, Sellers Leave a Comment

By: Neil Goradia

Letters to home sellers from buyers may seem innocent enough, however, they pose a very real legal threat. As a real estate professional, you must steer your clients clear of using love letters during the buying and selling process.

Useful Resources:

Here are some resources to get you started. Use these to educate yourself and to provide …

Define, Develop and Deploy Your Video Marketing Strategy

Nicole Slaughter Graham Marketing, website Leave a Comment

Just like 360-degree tours, using video as part of your overall marketing strategy isn’t a luxury anymore. It’s a necessity. Video marketing is the cornerstone of a strong online presence, which is essential since about 97% of buyers use the internet in their home search, according to a 2020 NAR report.  Adding consistent, branded and valuable video content can help …

An Interview with Karen Hatcher: The Atlanta REALTOR® Association’s First Black Female, Millennial President

Lee Davenport, Ph.D Being a Broker, Being a REALTOR®, Diversity Leave a Comment

By: Lee Davenport, Ph.D

Watching movies like The Guardians of the Galaxy with mythical characters that save the Marvel universe can be entertaining. In those movies, we see a diverse group of characters join forces.

These characters may have different back stories and very little in common, but their diversity in strengths is precisely what saves their lives.

I do …

photo of a desk with a laptop and desk on it

Set Your Home Office Up for Comfort and Productivity

Barbara Ballinger Post COVID, Productivity Leave a Comment

By: Barbara Ballinger

When office doors shuttered during the pandemic, many people had to figure out how to work from home. Lots made their dining tables and couches into workspaces, while others converted guest bedrooms into offices. Others moved into bigger or more versatile spaces so that they could have a dedicated space.

Hybrid work is the future, meaning the …

What it Means to be an Ethical Real Estate Agent

Lee Davenport, Ph.D Code of Ethics, ethics, Ethics & Policy, Fair Housing Leave a Comment

By Lee Davenport, PhD

Should the public trust the real estate industry?

As quiet as it’s kept, salespeople of any industry can get the nickname of “sleazy” or  “swindler” because that is not just the name of a Netflix show (for those of you that have seen the Tinder Swindler).

For some of us, just hearing the words “Used Car …

A white man in business attire shows a male/female couple something on his laptop

3 Actionable Tips for Keeping Sellers Happy When the Market Shifts

Alex Capozzolo Marketing, Sales & Marketing, Sellers, Working with Clients Leave a Comment

By: Alex Capazollo

If a shift is not yet happening in your market, there’s a chance it is happening in someone else’s. The band-aid of low interest rates is currently being yanked off, causing a significant increase in monthly payments for potential buyers. People are in fear of a potential recession. Real estate values are beginning to plateau and even …

A woman with dark brown curls sitting at a desk and looking at her phone smiling

Leverage LinkedIn to Build Your Real Estate Business

Tezeta Roro Marketing, Networking, Outreach, Technology & Social Media 1 Comment

By: Tezeta Roro

Linkedin is the platform to access a digital Rolodex of high-earning individuals. In today’s internet-driven world, having a LinkedIn profile is a must for professionals. This means that you, too, should be on this platform to make quality connections and attract quality clients.

The good news is that if you use Facebook, Linkedin will be an easy …

A black woman leaning up against a wall, smiling

How to Overcome Being the Newbie

Barbara Ballinger Establishing Your Business, New REALTOR®, Professional Development, Rookies Leave a Comment

By: Barbara Ballinger

Three takeaways:

Work for a reputable company with experienced colleagues willing to mentor Share your transferrable skills from prior jobs Work hard to secure results you can tout

Being the new person in any business isn’t easy, especially now in real estate. The New York Times reports that there are many more people entering the profession. That, …