D.C. Meetings Showcase YPN’s Incredible Growth

Blog Contributor YPN Events, YPN News Leave a Comment

By Rob Reuter

During the 2019 REALTORS® Legislative Meetings & Trade Expo—where more than 9,000 REALTORS® converged on the nation’s capital—Tuesday, May 14 was YPN day for members involved in the network. It began with the YPN Advisory Board meeting from 1-2:30 p.m. where the 20-member board convened to discuss progress on its goals since meeting during the polar vortex …

How to Ask for Money for Your YPN

Blog Contributor Being a REALTOR®, YPN groups 1 Comment

By Matt Clements Your number one source of funding and the best investor in your Young Professionals Network is your local association. The CEO/AE should be your partner for your YPN. Think about it. The association needs new leaders. Your group provides those people. The value of investment should be about $2,000 for smaller associations, $5,000 for medium boards, and …

Do These 5 Things To Make More Money This Year (And Every Year After)

Blog Contributor Establishing Your Business, Professional Development 1 Comment

By Jef Conn

We all want to make more money, to be the best agent or broker, to sell the most houses or commercial properties. Regardless of how much time you’ve spent in your real estate career, the following five tips will help you make more money this year and every year after.

But first, you must understand this: There …

4 Real Estate Marketing Dos and Don’ts

Blog Contributor Advertising & Prospecting, Sales & Marketing, Technology & Social Media 1 Comment

By Drew Heasley

I want to share some smart and efficient ways to spend your precious marketing dollars, as well as some tips for avoiding high-cost, low-producing marketing. The key is to find the marketing plan that works for you and stick with it.

1. Don’t sign a contract for a marketing program. You should never have to sign a …

How to Apply for an NAR Committee

Blog Contributor Being a REALTOR®, Political Action & Involvement Leave a Comment

By Jef Conn

National Association of REALTORS® needs you. Yes, you! Committee applications to serve on NAR committees in 2020 are due May 1, 2019—that’s tomorrow! There will be other real estate professionals  serving our industry on these committees; why not you?

Take a look at the available committees and the process for selecting members here: https://www.nar.realtor/national-leadership/committee-members-liaisons

Find a committee …

Heads or Tails? Making Sense of a Shifting Market

Blog Contributor Business Challenges, Customer Service 1 Comment

By Samantha Jones

It’s no secret most of our markets rival the uncertainty of a roller coaster ride at an amusement park these days. Buyers expect to pay less; sellers don’t want to drop their prices. Pristine homes that should seemingly sell in hours, sit on the market stalled. Deals falling apart multiple times for the same client.

You feel …

Pocket Listings: An Ethical Conundrum

Blog Contributor Business Challenges, Code of Ethics, ethics Leave a Comment

By Dale Swanton

You’ve no doubt heard the term “exclusive” or “pocket listing,” referring to a listing that is not promoted on the MLS but is marketed to the listing agent’s brokerage only or to a select group of “in-the-know” agents. Although not illegal or even unethical in and of itself, the practice is rather controversial as it often puts …

Real Estate With a Mission

Blog Contributor Being a REALTOR®, Community 1 Comment

By Kyle Malnati

I have handed keys to many people at real estate closings over my 15 year career, but my most memorable career experience happened last week. I was part of a group that gifted a house we built with our own blistered hands to a loving family of three.

This experience was part of my my first mission …

A Communications Plan Helps Agents Deliver Value to Clients

Blog Contributor communication, Customer Service, Working with Clients 8 Comments

By Chirag Shah

Communication is not only the lifeline in any relationship: It’s what separates the average from the exceptional real estate salesperson. Delivering an outstanding client experience is as important as all the marketing you will do to sell a client’s property. As professionals in a service industry, we must strive to create a rewarding client experience as well as achieve the …

What the Super Bowl in Atlanta Revealed About Social Media Magic

Blog Contributor Sales & Marketing, Social Media 1 Comment

By Lee Davenport

You may not have been in Atlanta to experience Super Bowl LIII but a quick scroll of the related hashtags will have you reliving some of the greatest moments of the week as if you were there. Capturing and memorializing such cherished experiences that sparks engagement, camaraderie, and a warm-fuzzy brand sentiment is the definition of social …