Becoming an Influencer in Your Real Estate Market

Blog Contributor Sales & Marketing, Social Media Leave a Comment

By Rebecca Donatelli

Let’s face it, real estate is an incredibly competitive business. Many markets are over-saturated with agents who are competing for the same clients, same listings, same commission checks. Plus, any time we experience a super “hot” market, a whole new surge of agents enter the industry—many of them hungry and willing to do whatever it takes for …

Two people shaking hands in front of a house.

5 Tips to Help Sellers Navigate Multiple Offers

Blog Contributor Sales & Marketing, Sales Tips & Techniques 2 Comments

By Samantha Jones

Autumn is all about embracing change, such as the falling temperatures, pumpkin-spice everything, and shifting markets.

While inventory levels fluctuate around the country, it’s still common to receive multiple offers on listings in many areas. Serving as a trusted resource with proper advice for your sellers is just as important heading towards the holidays than ever.

On …

YPNers Gather for Networking and Awards in Boston

Erica Christoffer Young Pros in the Spotlight, YPN groups 2 Comments

More than 500 members of the National Association of REALTORS®  gathered from across the country for a night of networking and celebration in Boston’s Theater District as part of the 2018 REALTORS® Conference & Expo on Nov. 2, 2018. The highlight of the event at Whiskey Saigon was the announcement of the 2018 YPN Network of the Year Award recipients. …

3 Ways You’re Failing at Customer Service (And What to Do About It)

Blog Contributor Customer Service, Sales & Marketing 3 Comments

By Dale Swanton

It’s no secret that the best salespeople also tend to be the best at customer service. After all, good customer service leads to happy and loyal customers, and happy and loyal customers lead to repeat and referral business. Referrals are crucial to long term success in real estate, yet many agents aren’t building the referral base they should. …

screenshot from the movie Halloween

4 Ways Conference-Goers Can Be as Creepy as Halloween Flicks

Blog Contributor Classes & Education 1 Comment

By Lee Davenport

Autumn is conference season! Typically, this is my favorite time of year—the leaves are turning, there’s a chill in the air, and it’s the perfect time to spend networking and learning at a conference (the REALTORS® Conference & Expo coming up this weekend in Boston, for instance).

Unfortunately, there are some conference-goers who are creepier than any …

Small group of young professionals in a meeting.

How Delegating Can Take Your Business to the Next Level

Blog Contributor Business Challenges, Managing Your Agents 1 Comment

By Brandon Doyle

As the old adage says, it takes a village to raise a child. Why should running your real estate business be any different? When in a leadership role, such as broker-owner or team leader, it can be easy to feel like the weight of the company is resting on your shoulders and your shoulders alone. But this …

Cal Desert REALTORS® #HauntYPN18 online costume contest.

‘Fall’ for These 5 Seasonal YPN Event Ideas

Blog Contributor YPN Events, YPN groups 1 Comment

Now that business is slowing a bit with the changing seasons, it’s a great opportunity to get your YPN members involved in the industry and in your local community. Here are five event ideas you can recreate in your group. 1. Partner with Habitat for Humanity Get your YPN members involved in a great cause by signing your group up …

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Mentored and Mentoring: Why Mentorship Can Refresh Your Outlook

Blog Contributor Establishing Your Business, Mentoring, Professional Development 1 Comment

By Brandon Doyle

Building your business can sometimes feel like climbing up a mountain.  You can see others who have succeeded you waiting at the summit, but it can be difficult to figure out how to forge the best path to join them. Fostering a mentorship can help guide you up the mountain to a successful and thriving business. And, …

Drive Clients in Style with Modern Vehicles, Auto Deals

Blog Contributor Being a REALTOR®, Transportation, Working with Clients 1 Comment

By FCA US LLC (Fiat Chrysler Automobiles) Put in the simplest terms, the role of a real estate agent is to facilitate the sale of one property and the purchase of another on behalf of your clients. Of course the job is far more complex than that. You must often take on additional roles as client or situation dictates—advisor, advocate, …

Sarah shows her commitment to professionalism.

Better Than Instafamous: Q&A With Instagrammer Sarah Johnston

Blog Contributor Establishing Your Business, Marketing, Sales Tips & Techniques, Social Media 2 Comments

By Lee Davenport

Sarah Johnston (aka @AdventuresInRealEstateYYC) has what many might call “Instagram magic.” Beyond being an Instagram influencer, Sarah Johnston is an agent with MaxWell Capital Realty—Bridgeland, in Calgary, Alberta, Canada, and is also the president-elect to the Calgary Real Estate Board. She has even brought her talents to the University of Calgary as a guest instructor on the use …