By Brett Caviness
I simply couldn’t wait two more years to graduate college before entering my dream career as a REALTOR®, so I didn’t. I went active as a real estate agent in Cedar Falls Iowa in 2009. Since entering the business, I have worked hard to manage my time. With class, work on campus, activities and friends I was able to make time to schedule showings, and close deals in-between. There are a lot of things I wish I knew before I got into the business; I mean this is hard work! So I made a list of a few things I wish they told me about the real estate world in my weekend classes.
1. A real estate license doesn’t mean sales. Your office doesn’t just hand you over some magic list of names of people ready, willing and able to buy or sell. You have to find them yourself.
2. Even if you are a part time agent, this is a full-time job. I didn’t realize between classes I would be on the phone with clients, offices, the abstract company, lenders and others while reviewing important documents on my Blackberry.
3. Starting a career in real estate is like starting your own company. I have quickly learned to be my own boss, marketing director, web master, public relations manager, and accountant while always working in research and development.
4. Real estate professionals get a bad rap. Who knew? I always imagined my life in the business, excited to exceed expectations and develop lasting relationships. You mean not all agents work that way? Being able to explain what makes you and your services different along with the truth about real estate professionals is powerful knowledge to convey to the public.
5. Don’t miss a belt loop. At a broker’s open, experienced agents can’t wait to point out anything they can to assert their superiority.
Even knowing all of this, I still wouldn’t have changed a thing. Each experience has helped me learn and become more knowledgeable and better prepared for the business. This profession is about continuously learning and adapting to changing needs, technology and services that clients expect plus some maybe they didn’t. I have strived to arm myself with as much knowledge about my local market, trends, laws and codes as well as other valuable local information. Clients really respond to the knowledge you are able to convey beyond how many square feet and number of bathrooms the home has. Going beyond what you learn in the class room makes all the difference in your business and the level of service your clients receive.
Brett Caviness is a REALTOR® in the resort community of Okoboji in North-West Iowa. Connect with him at www.BrettCavinessHomes.com.