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Learn About the New REALTOR.org

Blog Contributor Helpful Tools, Technology & Social Media, website Leave a Comment

REALTOR.org is being overhauled to give NAR members access to the most authoritative and useful business information as quickly and easily as possible. The new My.REALTOR.org, which will be replacing REALTOR.org at the end of March, is being reorganized by topic to reflect how you use information in your real estate business. As NAR members, you can customize the site …

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Break Into Video Marketing in 2012

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Technology & Social Media 9 Comments

By Stefanie Hahn Intimidated by video? Don’t be! There’s a plethora of ways you can incorporate video into your blog or website this year, without it being over-the-top promotional (and without your mug being the only thing in front of the lens). Here are some creative tips for video newbies. Stefanie Hahn is the education director for Coldwell Banker Hearthside, …

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Clean Your Social Media House in 2012

Blog Contributor Managing Your Office, Professional Development, Sales & Marketing, Social Media 10 Comments

By Stefanie Hahn Make a New Year’s resolution to better manage your name and online reputation. The first step is to figure out which social media platforms work best for you and your business. Check out my video to learn more. Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.

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Clients Set to Travel? Drop Off Free, Branded Home Office Security Info

Blog Contributor Commitment to Excellence, Helpful Tools, Homeownership Education & Counseling Leave a Comment

From REALTOR® Content Resource: Not the double whammy. Your clients’ home being burglarized while they’re on vacation would be a total downer. If they also work from a home office, they’d probably suffer the mother of all stress headaches. Spare clients that post-vacation pain by branding, printing, and hand delivering free info on how to do a home office security …

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5 Tips to Get More From Your Real Estate Testimonials

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing Leave a Comment

By David Krichmar Testimonials are a very important asset to you.  Heck, what better way to show your “The Best REALTOR®” then with testimonials from past clients?  Here are five great tips to get more out of your testimonials: 1. Content– “Dave is great,” is not a testimonial.  You will want to be at least a paragraph, four-to-five sentences.  Let the client …

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5 Tips to Help You Shoot a Successful Video Tour

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 1 Comment

By Subhi J. Gharbieh It is very obvious that the Internet has drastically changed the way we do business as REALTORS®. According to the 2010 NAR Profile of Home Buyers and Sellers, 99 percent of buyers started their home search online. With that said, all the media that we display online can have a great say in whether a buyer …

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Get Out…Sourced!

Blog Contributor communication, Helpful Tools, Managing Your Office, Professional Development, Sales & Marketing 1 Comment

By TG Gallaudet I first became in tune with the idea to outsource around the same time 4-Hour-Workweek became a hit. I assumed that if people could outsource their entire lives, then I could outsource most of our business systems and save millions, if not billions, at the same time. Although that reality didn’t come to perfect fruition, I have …

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For Your Blog: Give Sad Football Fans Free Wall-Repair Info

Blog Contributor Commitment to Excellence, Community, Helpful Tools 1 Comment

  Know any true football fanatics? You know, the normally mild-mannered dudes and dudettes who’ll hurl their official autographed football through the wall if their beloved team loses in this Sunday’s Super Bowl? Help them mend their broken hearts—and their drywall—by posting the free REALTOR® Content Resource article “Repair Walls to Give Rooms a Fresh Face” to your blog, Facebook …

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A Case For Facebook Fan Pages for Your Business

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Technology & Social Media 5 Comments

By Laura Rubinchuk Lately I’ve been convinced that Facebook business pages should be more like a community page, a 365 page, or another way to get your community involved and talking. While I see extreme value in that, and don’t mean to discredit that theory, because there are many ways to make social media work for you, I want to …

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5 Tips to Avoid Website Snafus

Blog Contributor Professional Development, Technology & Social Media 5 Comments

By Stefanie Hahn Agents will often ask me to check out their real estate website.  They want to know how it looks, do I like it and are they doing it right?  I love when I get to peek into an agent’s website and get a glimpse of what is important to them.   Many agents opt for a template site …