Justify Your Existence

Blog Contributor Helpful Tools, Leadership, NAR, Political Action & Involvement, Professional Development 1 Comment

By Sam DeBord

Changes in technology are creating questions about the future roles of real estate associations, MLSs, and brokerages. As a result, REALTOR® association leaders have been increasingly focused on defining our value to members.

A good friend of mine, who was an engineer at Apple, used to recount Steve Jobs’ version of this value-seeking process. He’d walk into …

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YPN in Washington: #RPCTE Recap

Blog Contributor MidYear, Professional Development, YPN Events, YPN News 1 Comment

By Rob Reuter, YPN Manager YPN members from across the country converged on the nation’s capital May 12-17 to attend the 2014 REALTOR® Party Convention & Trade Expo (#RPCTE) where thousands of REALTORS® annually meet to address the most recent issues facing the real estate industry. Over the last five years, the number of YPN attendees has increased as the …

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So The Tax Credit Is Over – Now What?

Blog Contributor Sales & Marketing, Seller Financing 3 Comments

By Laura Rubinchuk So it’s the week after the tax credit deadline…have you noticed a change yet in behavior? While real estate is local, our inventory in the Washington, D.C. metro market got eaten up in April as people made the final push to qualify for the free $8,000. We’re down 25 percent in inventory levels since this time last …

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Accentuate the Positive? Maybe Not!

Blog Contributor Business Challenges, Professional Development, Sales & Marketing, Sales Tips & Techniques 17 Comments

By Patricia Kennedy How do you market a house that’s beyond awful? You price it right. But it’s more important to lower the expectations of colleagues and buyers – and to do it in a way that still gets them in the door and makes them laugh. In one of Washington, D.C.’s worst ever markets, some dear friends called. Both …