7 Reasons My First Instagram Influencer Event Was a Failure

Blog Contributor Sales & Marketing, Technology & Social Media 7 Comments

By Joy Bender

I’ve found Instagram marketing for real estate to be an important part of my marketing strategy. This past June, I organized my first San Diego luxury real estate Instagram influencer event to launch a new $7.75 million listing.

This article is the second of a two-part blog series on Instagram marketing for real estate. Part one, Instagram …

Instagram Influencer Marketing: Selling a Luxury Property

Blog Contributor Advertising & Prospecting, Sales Tips & Techniques, Social Media 4 Comments

By Joy Bender

With 1 billion Instagram users, you’re missing out if you’re not using Instagram influencer marketing as part of your luxury property sales strategy.

To help other real estate professionals figure out how to market on Instagram, I’ve created a two-part blog series. This post outlines what social media influencer marketing is and how can be advantageous to …

Under the Sells-Scope: ChatFuel

Blog Contributor Outreach, Technology, Technology & Social Media, Working with Clients 1 Comment

By Lee Davenport

In the film Transformers, I love how Bumble Bee and the other Autobots come to the aid of humans in style (a yellow Camaro with racing stripes and whatnot). Well, bots are not just for the movies.

As a real estate pro, you probably understand the need to connect with potential leads instantly. But, unfortunately, instantly might …

Nailing Your 30 Under 30 Application Video

Erica Christoffer communication, Rookies, Sales & Marketing, Young Pros in the Spotlight Leave a Comment

As we enter the final week to apply for the 30 Under 30 class of 2017, we’ve been receiving many questions about the inclusion of a video with a candidate’s application. Submitting a video is not required to apply for 30 Under 30. However, you should consider a video as the cherry on top of your stellar, well-written application. Including …

30 Under 30: A Look Back & A Look Forward

Blog Contributor Young Pros in the Spotlight, YPN News Leave a Comment

This year marks the 16th anniversary of REALTOR® Magazine’s 30 Under 30 program. Past inductees gathered in Chicago for a reunion last summer – and now 30 new young professionals are joining the ranks. Learn what a dynamic program 30 Under 30 has become, and get a sneak peek at the newcomers before the magazine hits mailboxes in mid-May. Learn …

people sitting talking and drinking wine

#Y4YPN From Cape Girardeau, Mo.

Blog Contributor Personal Fulfillment, Professional Development, Young Pros in the Spotlight 1 Comment

The #Y4YPN campaign is a video series celebrating what makes YPN valuable to its members. Learn more. By Leanne Goff Joseph Magsaysay is the second YPNer who stood up to announce his #Y4YPN at the REALTORS® Conference & Expo in San Diego. His enthusiasm and passion for the Young Professionals Network is founded in his appreciation for all that he has …

ypn default feature image

Virtual Tours Go 3-D With Matterport

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 3 Comments

By Brandon Doyle My Matterport Pro 3-D camera system arrived on Thursday, and agents who are early adopters of new technology will see the benefits of being able to offer your clients something that no one else can do. Matterport is the equivalent of HD Google Street View for the interior of a house. It provides consumers the ability to …

ypn default feature image

2014 Technology Resolutions

Blog Contributor Professional Development, Technology & Social Media 6 Comments

By Scott Newman Technology is changing our lives – and our industry – on a daily basis. And as they say, you’re either with the times or behind them. With that in mind, I wanted to roll out three New Year’s resolutions I’m asking my agents to adopt when it comes to technology in 2014 and I’d love to see …

ypn default feature image

The Last About Me Page You Will Have to Fill Out

Blog Contributor Professional Development, Technology & Social Media, YPN Events, YPN News Leave a Comment

By Stefanie Hahn I hope that your SocialBios is the last About Me page you will have to complete now that REALTOR.com and SocialBios have fully launched the Hyper-Social(TM) Agent Profile Pages and Hyper-Social(TM) Agent Recommendations. Presented at the Young Professional Network Sub-Committee Midyear meeting yesterday in Washington, D.C., you must understand that this is no ordinary About Me page. …

ypn default feature image

2012 Check In: What Have You Crossed Off This Year’s To-Do List?

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Stefanie Hahn In this video, I discuss six technologies to tackle in 2012.  What have you already crossed off your technology to-do list?  What do you still need to focus on this year?  We are already one quarter into 2012, so let’s get moving! *Related: “Tried And True, But Not Tired: Email Marketing Now“ Stefanie Hahn is the education …