For Real Estate Goal Getters: T.A.P. Into Your Value

Blog Contributor Establishing Your Business, Sales Tips & Techniques 4 Comments

By Lee Davenport

As a scientist at heart in a REALTOR®’s body, I love to research, examine, and identify why things work—or don’t work—especially on behalf of the agents I coach. Furthermore, as a real estate coach and educator for more than a decade, I have discovered a sure-fire way for my sales agents to succeed in achieving their goals: …

YPN Groups Focus on Business Building Events

Blog Contributor Classes & Education, Young Pros in the Spotlight, YPN Events, YPN groups 1 Comment

By Erica Christoffer

YPNs around the country are starting the year with a renewed focus on business growth. If you’re involved in planning for your YPN, show value to your members by developing events full of industry insights and business-boosting tips and takeaways. Here are five examples of topics and forums from YPN groups around the country.

1. Mega info …

Case Study: How Real Estate Pros Help Buyers and Sellers Avoid Costly Mistakes

Blog Contributor Being a REALTOR®, Buyers, Code of Ethics, Ethics & Policy, Fraud, Negligence, & Liability, Hazard & Disclosures, Sellers 13 Comments

By Neil Goradia

“OMG! My agent just made $7,000 and all they did was list my property!”

Does this sound familiar?

How often have you felt the need to defend your commission as a real estate agent?

This article is not to beat up on for sale by owners. In fact, there are plenty of times that it works great.

Don’t Ditch Your Marketing Strategy—Dominate It

Blog Contributor Being a REALTOR®, Marketing 1 Comment

By Lee Davenport

If you are a newer real estate licensee, you’re likely trying to “crack the code” on how to attain regular closings. In other words, enough closings to meet your financial needs and to make this career path worthwhile.

You may be spending a small fortune to generate online leads, yet feeling like your business is just not …

How to Be an Innovative Agent in the Age of iBuyers

Blog Contributor Business Challenges, Sellers 2 Comments

By Lee Davenport Blockbuster, Toys R’ Us, Blackberry, Amazon, Netflix: What do those names mean to you? You may see Amazon and Netflix as innovative companies that make life easier for consumers. They’ve also evolved over time. Remember when we rented Netflix DVDs through the mail before they offered streaming? Amazon started as an online bookstore. Today, the retailer spoils …

iBuyers: Lead Disruptors or Generators?

Blog Contributor Uncategorized 1 Comment

By Lee Davenport Back in 2007, I was laughed at by a publicist when I said I liked this new website called Facebook for business marketing. That “expert” said, “Facebook? That’s for teenagers. Myspace is the place to be!” You may be wondering, “What is Myspace?” It’s hard to believe, but MySpace was the cat’s meow of social media platforms …

A Step-by-Step Guide: Convert Internet Leads to Sales

Blog Contributor Consumer, Customer Service, Outreach, Sales & Marketing, Technology & Social Media, Working with Clients 2 Comments

By Brandon Doyle

In this day and age, it’s likely that a significant contingent of your leads originate online. Since many apps and websites cut out the need to pick up the phone or initiate conversation face-to-face, it’s increasingly common for first-time home buyers and veteran home owners alike to explore their real estate options online. With that in mind, …

Conference Recap: Brimming With Ideas

Blog Contributor Leadership, NAR Annual Conference and Expo, Professional Development, realtors 1 Comment

By John Blom

During the four days I spent in San Diego attending the REALTORS® Conference & Expo, I sat in on classes, attended committee meetings, heard forum presentations on emerging technology, and met a wide range of really cool people in our industry.

I’ve been writing a YPN Lounge series about my experience as the incoming president for my …

Justify Your Existence

Blog Contributor Helpful Tools, Leadership, NAR, Political Action & Involvement, Professional Development 1 Comment

By Sam DeBord

Changes in technology are creating questions about the future roles of real estate associations, MLSs, and brokerages. As a result, REALTOR® association leaders have been increasingly focused on defining our value to members.

A good friend of mine, who was an engineer at Apple, used to recount Steve Jobs’ version of this value-seeking process. He’d walk into …

Always Be Delivering Magic

Blog Contributor Commitment to Excellence, Consumer, Customer Service, Personal Fulfillment, Professional Development, Sales & Marketing 1 Comment

By Alyssa Hellman

In real estate, agents are constantly trying to find new ways to standout in their market. Will this gadget make me look techie? Will that car magnet attract business? Should I advertise on this portal or that? But when you take away all the gadgets and hoopla, real estate is rather simple. The purchase or sale of …