Advice From a 2018 30 Under 30 Honoree

Blog Contributor Personal Fulfillment, Young Pros in the Spotlight Leave a Comment

By Santino Filipelli

I was recently named a 2018 30 Under 30. Is it crazy that I didn’t know what 30 Under 30 was until early September 2017? No? How about after being in the industry for seven years, owning two brokerages, and managing about 20 agents? The fact is, I only became aware of REALTOR® Magazine’s program just months …

Email Marketing Tips for Commercial Agents

Blog Contributor Advertising & Prospecting, Commercial & Investment Real Estate Leave a Comment

By Kyle Malnati

This is an excerpt from my article that will appear in the 2018 spring issue of Commercial Connections, available in print and online May 28.

Even though the internet, email, and social media allow you to communicate, they do not connect you with your clients. Talking “kneecap-to-kneecap” in a conference room and hammering out details over the …

How to Win the Deal in a Seller’s Market

Blog Contributor Buyers, Customer Service, Sales & Marketing Leave a Comment

By Drew Heasley

Most markets are facing inventory shortages this time of year. There are simply too many buyers and not enough homes for sale. This requires buyer’s agents to get creative and aggressive in order to help their clients get the home they want. There are a lot of ways to get this done while retaining your professionalism.

The …

Top 5 Blogs for Boosting Business This Year

Erica Christoffer Establishing Your Business, Sales & Marketing Leave a Comment

  When it came to the YPN Lounge posts that received the most views and engagement in 2017, readers chose those that offer the most nitty-gritty business tips. These business-building articles share first-hand advice written by YPNers for YPNers. This peer-to-peer blog has been going strong since 2009, and as it enters its ninth year of existence, let’s look back …

The Rookie Agent’s Guide to Selling New Construction: Part 2

Blog Contributor Establishing Your Business, new homes, Sales & Marketing 3 Comments

By David Hakimi

This article is part two in a two-part series on how to sell newly-constructed homes. Read part one here.

In my last post, I discussed the buyer’s agent’s duties in a new construction transaction and the sales process. Now I’d like to touch on hurdles clients may face buying new construction, as well as contracts, financing, …

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Go for ‘Unbroke’ in 2018

Blog Contributor Consumer, Sales & Marketing Leave a Comment

By Lee Davenport

I love a good challenge that helps me work smarter in my business. How about you? Well, as the New Year approaches, I’m challenging you to go beyond “going for broke” and “go for unbroke.” No more feast or famine. Stop involuntary income roller coaster rides. Make 2018 your best year yet!

If you are a veteran …

The Rookie Agent’s Guide to Selling New Construction: Part 1

Blog Contributor Establishing Your Business, new homes, Sales & Marketing 8 Comments

By David Hakimi

This article is part one in a two-part series on how to sell newly-constructed homes. Read part two here.

It’s no secret that the housing market has fully rebounded over the past eight years and is now experiencing tremendous growth. In fact, demand in many major metropolitan markets has clearly outpaced supply. In numerous cities, builders have been …

Apply for the 2018 Class of 30 Under 30

Erica Christoffer Being a REALTOR®, Leadership, Young Pros in the Spotlight, YPN News Leave a Comment

Have you always dreamed of one day being named a REALTOR® Magazine 30 Under 30 honoree? This could be your year. Tell us how you’re killing it in sales, taking on leadership roles, or making a difference in your community by filling out an application today. We’re excited to announce that the 2018 30 Under 30 application period is now …

How to Win Your Buyers’ Dream Home

Blog Contributor Buyers, Sales & Marketing Leave a Comment

By Drew Heasley

If you’re a buyer’s agents in competitive markets like ours here in the suburbs of Philadelphia, then there are a lot of reasons you will need to be extra sharp to win your clients the home of their dreams. But your buyer’s dream home is probably identical to other buyers’ ideal home. The features that draw your …

Giving Prospects Information They Can Use

Blog Contributor communication, Consumer, Sales & Marketing, Technology & Social Media, Working with Clients 1 Comment

By Anita Clark

People visit your website for one of two reasons:

1. They might be looking for an agent. If that is the case, they are already half sold. As long as your website looks professional, shows you as credible, and makes it easy to contact you, you have a new client.

2. They might be coming to your …