Don’t Ditch Your Marketing Strategy—Dominate It

Blog Contributor Being a REALTOR®, Marketing 1 Comment

By Lee Davenport

If you are a newer real estate licensee, you’re likely trying to “crack the code” on how to attain regular closings. In other words, enough closings to meet your financial needs and to make this career path worthwhile.

You may be spending a small fortune to generate online leads, yet feeling like your business is just not …

Dominate in Real Estate: Lee Davenport interview

Learn From the Pros: Build a Successful Real Estate Business

Blog Contributor Establishing Your Business, Marketing, Sales Tips & Techniques 1 Comment

Are you looking for sage advice from an industry veteran on how to grow your business? YPN Lounge blogger and real estate coach Lee Davenport, PhD, shares her real estate journey and lessons learned along the way in her recent one-on-one interview with Kyle Eaves, an agent with Better Homes and Gardens Real Estate Metro Brokers in Atlanta. Get to …

The 10-Minute MBA: Motivating Your Sales Team

Blog Contributor Business Challenges, Managing Your Agents 1 Comment

By Lee Davenport

We all want to work smarter and not just harder, right?  But if we’re managing brokers, trainers, or team leaders, how do we motivate our salespeople in such a way that actually inspires them without leaving us “busted and disgusted”?

Check out this 10-minute interview I loved doing with Dotloop‘s content specialist, Brian Boys, on how to …

The 9 Can’t-Miss Blog Posts of 2019

Blog Contributor Establishing Your Business, Helpful Tools 1 Comment

By Erica Christoffer

The YPN Lounge bloggers are a group of involved YPN leaders who are dedicated to helping their fellow real estate peers thrive. Their efforts collected nearly 100,000 total page views in 2019. In case you missed these thoughtful, business-boosting articles, take a look at the top nine Lounge posts of the year. You’re bound to find tips …

2020: Your Best Year Ever

Blog Contributor Establishing Your Business, Helpful Tools, Professional Development 1 Comment

By Jef Conn

As 2019 wraps up and the holiday season begins, don’t forget to think, plan, and write your goals down for 2020. Prepare for it to be your best year ever. Here are five tips to help you along the way while you’re planning your year ahead.

1. Write Down Your Goals. According to Inc., people who write …

Do These 5 Things To Make More Money This Year (And Every Year After)

Blog Contributor Establishing Your Business, Professional Development 3 Comments

By Jef Conn

We all want to make more money, to be the best agent or broker, to sell the most houses or commercial properties. Regardless of how much time you’ve spent in your real estate career, the following five tips will help you make more money this year and every year after.

But first, you must understand this: There …

How to Apply for an NAR Committee

Blog Contributor Being a REALTOR®, Political Action & Involvement Leave a Comment

By Jef Conn

National Association of REALTORS® needs you. Yes, you! Committee applications to serve on NAR committees in 2020 are due May 1, 2019—that’s tomorrow! There will be other real estate professionals  serving our industry on these committees; why not you?

Take a look at the available committees and the process for selecting members here: https://www.nar.realtor/national-leadership/committee-members-liaisons

Find a committee …

Heads or Tails? Making Sense of a Shifting Market

Blog Contributor Business Challenges, Customer Service 1 Comment

By Samantha Jones

It’s no secret most of our markets rival the uncertainty of a roller coaster ride at an amusement park these days. Buyers expect to pay less; sellers don’t want to drop their prices. Pristine homes that should seemingly sell in hours, sit on the market stalled. Deals falling apart multiple times for the same client.

You feel …

Pocket Listings: An Ethical Conundrum

Blog Contributor Business Challenges, Code of Ethics, ethics Leave a Comment

By Dale Swanton

You’ve no doubt heard the term “exclusive” or “pocket listing,” referring to a listing that is not promoted on the MLS but is marketed to the listing agent’s brokerage only or to a select group of “in-the-know” agents. Although not illegal or even unethical in and of itself, the practice is rather controversial as it often puts …

What the Super Bowl in Atlanta Revealed About Social Media Magic

Blog Contributor Sales & Marketing, Social Media 1 Comment

By Lee Davenport

You may not have been in Atlanta to experience Super Bowl LIII but a quick scroll of the related hashtags will have you reliving some of the greatest moments of the week as if you were there. Capturing and memorializing such cherished experiences that sparks engagement, camaraderie, and a warm-fuzzy brand sentiment is the definition of social …