3 Tech Benefits Helping New NAR Members Get Started

Blog Contributor Being a REALTOR®, Establishing Your Business, Technology & Social Media Leave a Comment

By NAR’s REALTOR Benefits® team

You have many choices to make as a real estate professional—especially when it comes to investing in yourself and your new business. NAR’s REALTOR Benefits® Program is designed with you in mind, offering savings and unique offers on products and services just for REALTORS®. With more than 30 carefully selected partners, we have several specializing …

Key Tips to Give Your Website Curb Appeal

Blog Contributor Consumer, Technology & Social Media, website Leave a Comment

By Anita Clark

There are few things real estate agents understand better than curb appeal. It is one of the major factors motivating people to go into a house predisposed to buy. Curb appeal is one of the top factors that can shield a property from low-ball offers, and it’s one of the factors that help close the deal.

As …

Tech Companies You Need to Know

Erica Christoffer Helpful Tools, Technology & Social Media Leave a Comment

Meet the real estate tech companies providing promising tools to brokers, agents, and their clients. NAR and Second Century Ventures recently announced the new REach® Class of 2017, featuring a roster of startups focused on security, process digitization, information transfer, and more. Learn about this year’s class: Adwerx: A digital advertising company for real estate professionals that focuses on retargeting …

A Step-by-Step Guide: Convert Internet Leads to Sales

Blog Contributor Consumer, Customer Service, Outreach, Sales & Marketing, Technology & Social Media, Working with Clients 2 Comments

By Brandon Doyle

In this day and age, it’s likely that a significant contingent of your leads originate online. Since many apps and websites cut out the need to pick up the phone or initiate conversation face-to-face, it’s increasingly common for first-time home buyers and veteran home owners alike to explore their real estate options online. With that in mind, …

Under the Sells-Scope: RealtyBackOffice

Blog Contributor Professional Development, Technology & Social Media Leave a Comment

By Lee Davenport

Have you ever tried an office management software system made by supposed industry experts who were former brokers or real estate office staff in a former life (usually before the recession and today’s technology)?

If you have, you must have gleefully signed up for the free trial only to be disappointed by the inner workings of the …

Work Your Website, Not Your Nerves

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 7 Comments

By Lee Davenport

Approximately 65 percent of REALTORS® report having a website for at least five years but only 2 percent of their business come from those sites, according to the National Association of REALTORS® 2015 Member Profile. Yet more than 90 percent of home buyers start their search online. Does anyone else see the problem with these numbers? They …

World’s First Virtual Broker Open

Blog Contributor Technology & Social Media 1 Comment

By Brandon Doyle

Last month, the Minneapolis Area Association of REALTORS® Young Professional Network presented the first ever virtual broker open. Architech 3D Imaging was on hand to talk about 3D mapping and virtual tours, including Matterport as well as a new service they’re now offering. I spoke about how virtual tours can help market properties and save time for …

5 Tips to Tighten Your Real Estate Tool Belt

Blog Contributor Helpful Tools, Professional Development, Technology & Social Media 1 Comment

By Alyssa Hellman Sometimes it seems like new real estate products are released every day. It’s easy to become distracted by trying every new marketing tool or tech gadget, but over time the luster fades and you’ve got to get back to business. Here are my five tips to tighten your real estate tool belt and decide what products you really …

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Virtual Tours Go 3-D With Matterport

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 3 Comments

By Brandon Doyle My Matterport Pro 3-D camera system arrived on Thursday, and agents who are early adopters of new technology will see the benefits of being able to offer your clients something that no one else can do. Matterport is the equivalent of HD Google Street View for the interior of a house. It provides consumers the ability to …

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Two Mobile Apps You (and Your Customers) Will Love

Blog Contributor Helpful Tools, Professional Development, Technology & Social Media 8 Comments

By Anand Patel There are two great apps that I have been using for more than a year or so now that have served to be very helpful. I share these (and many more) apps with my agents during our company meetings and several of them also found these two apps in particular to be very practical and useful. Glympse …