Use Social Media to Update an Old School Marketing Tool

Blog Contributor Sales & Marketing, Social Media, Technology 2 Comments

By Lee Davenport

The year 2020 has been a lot of things to a lot of people. But for real estate pros, this can and should be the year that your business explodes with the help of social media.

Don’t sleep on fact that social media has the power to connect you to people during this moment in time when …

5 Ideas for Safe YPN Events During the Pandemic

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By Erica Christoffer

Innovation has been the name of the game during the coronavirus pandemic. Real estate pros have been utilizing technology to continue serving clients while developing new safety protocols for safe in-person showings. But COVID-19 is still a major concern as several states are experiencing a significant resurgence in cases. Here are some creative ways YPN groups around …

How to Keep Your Real Estate Business Secure While Working From Home

Blog Contributor Data Privacy & Security, Safety, Technology 2 Comments

By Amber Bachman

Real estate never stops. COVID-19 has slowed things down a bit, but it hasn’t stopped the housing market. Right now, millions of people all across the country are telecommuting while they shelter-in-place; real estate practitioners and their clients are no different. Now that the American workforce is getting comfortable with their work-from-home orders, it is crucial to …

Best SEO Practices for Real Estate Agents

Blog Contributor Technology 2 Comments

By Anita Clark

Real estate agents are always vying for the top spot on Google in their area but are quickly squashed by the big guys – Zillow, Trulia, Redfin, etc. They have bigger marketing budgets, faster websites, professional marketing and SEO teams, and every detail of a listing covered. How can your average real estate agent not just survive …

Two professionals look at a computer.

Attract and Retain More Millennial Clients

Blog Contributor Sales & Marketing, Sales Tips & Techniques, Technology 1 Comment

By Dale Swanton

Millennials are all grown up! The generation that came of age around the turn of the century are now in their 20s and 30s. While generational groups can be difficult to define with any specificity, the Pew Research Center, one of the country’s leading research institutions, considers millennials to be those born between 1981 and 1996, making …

3 Tech Benefits Helping New NAR Members Get Started

Blog Contributor Being a REALTOR®, Establishing Your Business, Technology & Social Media Leave a Comment

By NAR’s REALTOR Benefits® team

You have many choices to make as a real estate professional—especially when it comes to investing in yourself and your new business. NAR’s REALTOR Benefits® Program is designed with you in mind, offering savings and unique offers on products and services just for REALTORS®. With more than 30 carefully selected partners, we have several specializing …

Key Tips to Give Your Website Curb Appeal

Blog Contributor Consumer, Technology & Social Media, website Leave a Comment

By Anita Clark

There are few things real estate agents understand better than curb appeal. It is one of the major factors motivating people to go into a house predisposed to buy. Curb appeal is one of the top factors that can shield a property from low-ball offers, and it’s one of the factors that help close the deal.

As …

Tech Companies You Need to Know

Erica Christoffer Helpful Tools, Technology & Social Media Leave a Comment

Meet the real estate tech companies providing promising tools to brokers, agents, and their clients. NAR and Second Century Ventures recently announced the new REach® Class of 2017, featuring a roster of startups focused on security, process digitization, information transfer, and more. Learn about this year’s class: Adwerx: A digital advertising company for real estate professionals that focuses on retargeting …

A Step-by-Step Guide: Convert Internet Leads to Sales

Blog Contributor Consumer, Customer Service, Outreach, Sales & Marketing, Technology & Social Media, Working with Clients 2 Comments

By Brandon Doyle

In this day and age, it’s likely that a significant contingent of your leads originate online. Since many apps and websites cut out the need to pick up the phone or initiate conversation face-to-face, it’s increasingly common for first-time home buyers and veteran home owners alike to explore their real estate options online. With that in mind, …

Under the Sells-Scope: RealtyBackOffice

Blog Contributor Professional Development, Technology & Social Media Leave a Comment

By Lee Davenport

Have you ever tried an office management software system made by supposed industry experts who were former brokers or real estate office staff in a former life (usually before the recession and today’s technology)?

If you have, you must have gleefully signed up for the free trial only to be disappointed by the inner workings of the …