Finding Your Real Estate Niche

Blog Contributor [Demographic-based grouping], Community, Establishing Your Business, Fair Housing, Sales & Marketing, Working with Clients 5 Comments

By Anita Clark

It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche or market segment.

It is easy to get sidetracked by the latest shiny real estate thing. It can also be hard …

Turn End-of-the-Year Busyness into Business

Blog Contributor Being a REALTOR®, Establishing Your Business, Professional Development, Working with Clients Leave a Comment

By Lee Davenport

I am a planner; so much so that I’m already planning for the New Year. But, I get it. You may not be a planner, and my admission may have made you cringe. So, just for you, I have eight questions that will help you win business in the next 12 months.

Some might call this business …

Develop a Killer Online Strategy

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 6 Comments

By Charlie Allred

Having a blog can be a killer online strategy for your real estate business. A vibrant blog can be the very top of your online funnel. But your potential clients must feel understood when they first arrive at your site.

Last month, I talked about creating a niche to strengthen your online presence. By all means, you can …

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What is Your Real Estate Expertise?

Blog Contributor Classes & Education, Establishing Your Business, Helpful Tools, Professional Development, Sales & Marketing 2 Comments

By Trisha Ocona Francis Being a real estate professional is more than just helping people sell, buy, or rent property, but rather assisting them in achieving their real estate goals. One of the best ways in doing so is by narrowing down your practice of real estate to an area you know extremely well, enjoy doing, and are committed to …

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Start Building Your Referral Network

Blog Contributor Business Challenges, communication, Helpful Tools, Managing Your Agents, Networking, Professional Development 1 Comment

By Scott Newman I often encounter other REALTORS® who see little to no value in developing relationships with their fellow agents, and it just baffles me every time!  We are in one of the most challenging real estate markets in U.S. history, not to mention we’re in an environment where rules and regulations change daily, which is only adding barriers …

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Do Yourself (and Your Client) a Favor…Leave it to the Experts

Blog Contributor Classes & Education, Professional Development, Sales & Marketing, Working with Clients Leave a Comment

By Cory Brewer In the past year or so I have run across several examples of REALTORS® (myself included) being tempted to be a “jack of all trades” when it comes to serving their clients.  Let’s face it, we don’t want to give up control and we are also worried about potentially giving up a paycheck. However, is it really …

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YPN Exclusive: Take 2 NAR Green Designation Courses for Free at Annual

Blog Contributor Classes & Education, Professional Development Leave a Comment

By Amanda Stinton, NAR’s Green Designation Specialist Check this out: Two days of NAR-approved courses covering two-thirds of a designation for $0, zero, zip, nada, zilch. Really! If you haven’t already heard, NAR’s Green REsource Council is hosting two days of courses November 9-10, prior to NAR’s annual REALTORS® Conference and Expo in Anaheim. The courses are only open to …

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The Reality We Create

Blog Contributor communication, Helpful Tools, Personal Fulfillment, Professional Development, Sales & Marketing Leave a Comment

By Brett Caviness I strongly believe in the power of positive thinking and live by it everyday.  As a determined entrepreneur and recent graduate of the University of Northern Iowa, I am goal-oriented and envision my plans becoming a reality.  I work toward my goals each and everyday. I have been in the business since 2009, but recently began a …