ypn default feature image

6 Twitter Rules for Real Estate Agents

Blog Contributor Professional Development, Technology & Social Media 3 Comments

You know you need to be on Twitter, and you have even heard other agents talk about how much traffic the social media giant can garner, but you have given it a go with nearly zero results. So what gives? Well, chances are you aren’t using the site correctly, and you aren’t alone.

ypn default feature image

Social Media: Are You Doing it Wrong?

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 8 Comments

By Scott Newman You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately?  Of course not!  Social media is just a tool in your arsenal — and when used effectively and efficiently it can help you cultivate business.  So, how do you best use social media to benefit your …

ypn default feature image

Does Klout Matter in Real Estate?

Blog Contributor Professional Development, Technology & Social Media 2 Comments

By Dolores Esanu Recently, I’ve noticed quite a few business professionals engaging in “Klout.” Klout is a program that rates your sphere of influence within the social media world, with a score of 1 being lowest and 100 being the highest. Through Klout, companies offers perks for those who attain higher scores. For example, American Airlines offers upgrades and Moo.com …

ypn default feature image

Popular Technology: Here Today, Overrated Tomorrow

Blog Contributor Professional Development, Technology & Social Media 4 Comments

By Laura Rubinchuk Schwartz It seems there’s a new hyped technology in real estate every week. Old favorites include Facebook, Craigslist, Twitter, Blogging, YouTube, and LinkedIn. But what about those sites that were so popular so fast and now we never hear about them anymore? Remember Posterous, Postlets, and now Pinterest? Real estate agents tend to kill technology quickly. With …

ypn default feature image

Growing Your Sphere & Business With Low Costs

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Dave Robison About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up.  When I first broke out my SEO and PPC campaign, I was paying $1,000 a month.  It gave me heartburn at the time, but my business grew and flourished. That first month …

ypn default feature image

Community Platform Will Connect YPN

Blog Contributor communication, Professional Development, Technology & Social Media, YPN News 4 Comments

By Scott Newman At a recent Chicago Association of REALTORS® YPN Board meeting, YPN Manager Rob Reuter presented to us a beta-test version of NAR’s new YPN Community platform – an interactive and searchable system of registered YPN member profiles. I wanted to share the exciting details with you so you can get the word out and make this a …

ypn default feature image

Is It Time to Break Up with Your Facebook Business Page?

Blog Contributor Technology & Social Media 7 Comments

By Stefanie Hahn Just like chocolate and peanut butter, being social and Facebook go hand-in-hand. But are you really being social through your Facebook business page? This tutorial video will give you tips and advice for getting the most out of Facebook by simply being friendly. Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. …

ypn default feature image

Five Tech Tools You Need to Survive in 2011

Blog Contributor Professional Development, Technology & Social Media 3 Comments

By Jonathan Osman No one would have guessed that REALTORS® would look back on 2009 as “the good ole days,” but as the real estate market continues to find bottom, that’s exactly what some are doing.  The reality for 2011 may be that we are all fighting for a smaller piece of the sales pie and remaining in business means …

ypn default feature image

Are You Checked-In?

Blog Contributor Professional Development, Technology & Social Media Leave a Comment

By Stefanie Hahn The two major players in the location-based check-in game are currently Foursquare and, simply because of the size of the network, Facebook.  You are probably already a member of Facebook, which is really how Facebook will beat Foursquare in the end.  Maybe. Let’s start with the basics … If you haven’t heard about Foursquare yet, don’t worry. …

ypn default feature image

Facebook Privacy Updates

Blog Contributor Technology & Social Media Leave a Comment

By Stefanie Hahn It’s summertime!  Let’s grab our bathing suits, hit the pool and… oh yeah, check our Facebook privacy settings.  Another update from Zuckerburg and crew has created the need to recheck what you are sharing on Facebook. First things first … If you are connected with more than 15 people on facebook and you haven’t created a few …