ypn default feature image

A Hack to Help Your Marketing Grab More Attention

Blog Contributor Consumer, Outreach, Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport

Have ever wished there was a genie who could help you craft the perfect subject line to get more people to open your emails? Or come up with that eye-grabbing copy so your mailers don’t end up directly in the trash? How about some help writing  social media posts that your followers will actually read? Then you …

ypn default feature image

Why You’re Not Generating Leads From Instagram

Blog Contributor Marketing, Sales & Marketing, Social Media, Technology & Social Media 3 Comments

By Lee Davenport

Are you posting like a manic on Instagram, using every hashtag known to man, yet you’re not generating leads from this popular social media network?

“Arrgh…,” you think. “I knew all of this ‘Insta-fame’ hype was nonsense,” you smirk and resign in frustration.

Not so fast, friend! Check out this short video to see if you are …

ypn default feature image

Mess-Free Social Media: Don’t Get Blocked

Blog Contributor Outreach, Sales & Marketing, Social Media, Technology & Social Media Leave a Comment

By Lee Davenport

I’ve seen it before: accounts are blocked, business drys up, and worse yet, a job is lost, fines are imposed, or licenses are revoked—all from a social media post. That’s a mess…a hot mess. It’s no secret that social media can grow your business—or destroy it.

Keep social media from messing up your business so that orange …

ypn default feature image

Design a Social Media Post in Less Than 5 Minutes

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport

Don wrote: “I have no creative gene so it takes me literally hours to create snazzy social media posts. I can’t spend that much time as a ‘solo-preneur,’ but I know the importance of my business being on social media. Dr. Lee, help!”

Dr. Lee’s response: You are over-spending your time on creating social media posts for …

ypn default feature image

Using Hashtags in Your Online Marketing

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport

When you need to look something up, what do you do?  Many of us will grab our phone, laptop, or computer and do a Google or Bing search. But, wait: You just realized that does not work on social media. Now what? Will you have to scroll through zillions of accounts, photos, and posts to find that …

How to Use Co-Promote in Your Real Estate Marketing

Blog Contributor communication, Sales & Marketing, Technology & Social Media 3 Comments

By Anita Clark

Building a website, posting content, then hoping consumers find you online is a bit like putting a sign in a yard, performing no marketing, and hoping a bunch of potential buyers stop by or call for a preview. Getting your content found online by real estate consumers takes work.

If you have created a masterpiece you know …

Creating Shareable Real Estate Graphics

Blog Contributor Consumer, Technology & Social Media 1 Comment

By Kyle Hiscock

When people ask me what I do for a living, the easiest response is to say I’m a real estate agent. If I really wanted to get into great detail, the answer would be something along the lines of, “I’m a digital marketing company that happens to help buyers and sellers with their real estate needs.”

With …

A Step-by-Step Guide: Convert Internet Leads to Sales

Blog Contributor Consumer, Customer Service, Outreach, Sales & Marketing, Technology & Social Media, Working with Clients 2 Comments

By Brandon Doyle

In this day and age, it’s likely that a significant contingent of your leads originate online. Since many apps and websites cut out the need to pick up the phone or initiate conversation face-to-face, it’s increasingly common for first-time home buyers and veteran home owners alike to explore their real estate options online. With that in mind, …

5 Ways to Make Your Social Media Posts Shareable

Blog Contributor Consumer, Sales Tips & Techniques, Social Media Leave a Comment

By Brandon Doyle

Many real estate agents and business owners manage a Facebook page as a way to connect with old, new, and potential clients. Though your page may have a significant number of fans, what you might not realize is that your social media posts may only be reaching 12 percent of them, according to Facebook. Why does this …

7 Ways to Improve Your Prospecting for 2017

Blog Contributor Consumer, Establishing Your Business, Outreach, Sales & Marketing, Working with Clients Leave a Comment

By Nico Hohman

The fourth quarter of 2016 just started, and in my world that means getting ready for a great 2017.

To do that, there is one business activity that I need to practice more than any other: prospecting.

Last year, I wrote a piece titled 8 Ways to Improve Your Daily Prospecting, and it was a smash hit, …