Instagram Influencer Marketing: Selling a Luxury Property

Blog Contributor Advertising & Prospecting, Sales Tips & Techniques, Social Media 2 Comments

By Joy Bender With 1 billion Instagram users, you’re missing out if you’re not using Instagram influencer marketing as part of your luxury property sales strategy. To help other real estate professionals figure out how to market on Instagram, I’ve created a two-part blog series. This post outlines what social media influencer marketing is and how can be advantageous to …

Understand the Value of Social Listening

Blog Contributor Technology & Social Media Leave a Comment

By Erica Christoffer Social media is likely a key part of your marketing and brand strategy. Many real estate professionals make it the crux of their lead generation, which is why social listening is so important. There’s a common misconception that social listening and social monitoring are the same thing, according to NetBase, a social media analytics platform. And recognizing …

3 Tech Benefits Helping New NAR Members Get Started

Blog Contributor Being a REALTOR®, Establishing Your Business, Technology & Social Media Leave a Comment

By NAR’s REALTOR Benefits® team You have many choices to make as a real estate professional—especially when it comes to investing in yourself and your new business. NAR’s REALTOR Benefits® Program is designed with you in mind, offering savings and unique offers on products and services just for REALTORS®. With more than 30 carefully selected partners, we have several specializing …

Dominating Social Media for Your Real Estate Business

Blog Contributor Consumer, Sales & Marketing, Social Media, Technology & Social Media 1 Comment

By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives has made social media the prime go-to resource to stay up-to-date. The world we live in today is a digital one, …

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A Hack to Help Your Marketing Grab More Attention

Blog Contributor Consumer, Outreach, Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport Have ever wished there was a genie who could help you craft the perfect subject line to get more people to open your emails? Or come up with that eye-grabbing copy so your mailers don’t end up directly in the trash? How about some help writing  social media posts that your followers will actually read? Then you …

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Why You’re Not Generating Leads From Instagram

Blog Contributor Marketing, Sales & Marketing, Social Media, Technology & Social Media 3 Comments

By Lee Davenport Are you posting like a manic on Instagram, using every hashtag known to man, yet you’re not generating leads from this popular social media network? “Arrgh…,” you think. “I knew all of this ‘Insta-fame’ hype was nonsense,” you smirk and resign in frustration. Not so fast, friend! Check out this short video to see if you are …

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Mess-Free Social Media: Don’t Get Blocked

Blog Contributor Outreach, Sales & Marketing, Social Media, Technology & Social Media Leave a Comment

By Lee Davenport I’ve seen it before: accounts are blocked, business drys up, and worse yet, a job is lost, fines are imposed, or licenses are revoked—all from a social media post. That’s a mess…a hot mess. It’s no secret that social media can grow your business—or destroy it. Keep social media from messing up your business so that orange …

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Design a Social Media Post in Less Than 5 Minutes

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport Don wrote: “I have no creative gene so it takes me literally hours to create snazzy social media posts. I can’t spend that much time as a ‘solo-preneur,’ but I know the importance of my business being on social media. Dr. Lee, help!” Dr. Lee’s response: You are over-spending your time on creating social media posts for …

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Using Hashtags in Your Online Marketing

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport When you need to look something up, what do you do?  Many of us will grab our phone, laptop, or computer and do a Google or Bing search. But, wait: You just realized that does not work on social media. Now what? Will you have to scroll through zillions of accounts, photos, and posts to find that …

How to Use Co-Promote in Your Real Estate Marketing

Blog Contributor communication, Sales & Marketing, Technology & Social Media 3 Comments

By Anita Clark Building a website, posting content, then hoping consumers find you online is a bit like putting a sign in a yard, performing no marketing, and hoping a bunch of potential buyers stop by or call for a preview. Getting your content found online by real estate consumers takes work. If you have created a masterpiece you know …