A woman with dark brown curls sitting at a desk and looking at her phone smiling

Leverage LinkedIn to Build Your Real Estate Business

Tezeta Roro Marketing, Networking, Outreach, Technology & Social Media 1 Comment

By: Tezeta Roro

Linkedin is the platform to access a digital Rolodex of high-earning individuals. In today’s internet-driven world, having a LinkedIn profile is a must for professionals. This means that you, too, should be on this platform to make quality connections and attract quality clients.

The good news is that if you use Facebook, Linkedin will be an easy …

Young professional recording selfie video in the street

The Power of Video: 5 Content Ideas

Blog Contributor Sales & Marketing, Technology & Social Media 2 Comments

By Tim and Julie Harris

The time for video marketing is now and here are some stats from Oberlo, a product sourcing app, to back this up:

There are 244.4 million (and growing) digital video viewers in the U.S. In 2022, it’s projected that 82% of global internet traffic will come from video streaming and downloads. Video marketers get 66% …

Realtor shows a couple a home.

4 Important Lessons For New Real Estate Professionals

Blog Contributor Being a REALTOR®, Establishing Your Business, Networking, Sales Tips & Techniques, Social Media 3 Comments

By James Boyer

Eleven years ago, at the tender of age of 14, my life changed forever when my father passed. My mother powered forward from this tragedy with remarkable strength, and from that day until today, her primary goal in life has been taking care of me and my siblings. On that sad day in 2010, and by watching …

Real estate agent with clients

How to Stand Out in a Hot Market

Blog Contributor Buyers, Networking 1 Comment

By: The CE Shop

The housing market was thrown for a loop in 2020 with dwindling inventory and booming demand for properties. As of April 2021, the median existing-home price in the U.S. was $341,600, a 19.1% gain year over year. Despite property prices skyrocketing, we are seeing more bidding wars and all-cash offers. This trend is continuing into 2021 …

How To Protect Your Privacy on Clubhouse

Blog Contributor Data Privacy & Security, Social Media, Technology 1 Comment

By Burton Kelso

If you are active on social media, you have probably heard about the new social network Clubhouse. If not, real estate coach Lee Davenport wrote all about Clubhouse and how useful it is for agents and brokers in her latest YPN Lounge post. Any time a new social media app appears on the scene, there are always …

Use Social Media to Update an Old School Marketing Tool

Blog Contributor Sales & Marketing, Social Media, Technology 2 Comments

By Lee Davenport

The year 2020 has been a lot of things to a lot of people. But for real estate pros, this can and should be the year that your business explodes with the help of social media.

Don’t sleep on fact that social media has the power to connect you to people during this moment in time when …

How Starbucks Fast-Tracked My Real Estate Career—And I’m Not Talking About the Caffeine

Blog Contributor Establishing Your Business, Sales & Marketing 2 Comments

By Rebecca Donatelli

Anyone who knows me knows that I love coffee. I usually drink four or five cups per day—no exaggeration. In fact, it’s rare to run into me without a coffee in hand. My friends know it, my clients know it, even my favorite home inspector knows it (the first time I showed up at one of his …

Dominate in Real Estate: Lee Davenport interview

Learn From the Pros: Build a Successful Real Estate Business

Blog Contributor Establishing Your Business, Marketing, Sales Tips & Techniques 1 Comment

Are you looking for sage advice from an industry veteran on how to grow your business? YPN Lounge blogger and real estate coach Lee Davenport, PhD, shares her real estate journey and lessons learned along the way in her recent one-on-one interview with Kyle Eaves, an agent with Better Homes and Gardens Real Estate Metro Brokers in Atlanta. Get to …

QUIZ: Will Your Social Media Ads Land You in a Hot Mess?

Blog Contributor Being a REALTOR®, Code of Ethics, Fair Housing, Legal 4 Comments

*The quiz closed on Aug. 29, 2019. Thank you to the 1,830 people who participated! By Lee Davenport Are you still stuck in the vortex of what I call the “wild, wild west” of social media? That’s a dangerous place for your business to stay. The “wild, wild west” of social media was a time when anything and everything seems …

What the Super Bowl in Atlanta Revealed About Social Media Magic

Blog Contributor Sales & Marketing, Social Media 1 Comment

By Lee Davenport

You may not have been in Atlanta to experience Super Bowl LIII but a quick scroll of the related hashtags will have you reliving some of the greatest moments of the week as if you were there. Capturing and memorializing such cherished experiences that sparks engagement, camaraderie, and a warm-fuzzy brand sentiment is the definition of social …