QUIZ: Will Your Social Media Ads Land You in a Hot Mess?

Blog Contributor Being a REALTOR®, Code of Ethics, Fair Housing, Legal 1 Comment

By Lee Davenport

Are you still stuck in the vortex of what I call the “wild, wild west” of social media? That’s a dangerous place for your business to stay.

The “wild, wild west” of social media was a time when anything and everything seems to be allowed when it came to marketing your real estate business online—from harmless quirky …

What the Super Bowl in Atlanta Revealed About Social Media Magic

Blog Contributor Sales & Marketing, Social Media 1 Comment

By Lee Davenport

You may not have been in Atlanta to experience Super Bowl LIII but a quick scroll of the related hashtags will have you reliving some of the greatest moments of the week as if you were there. Capturing and memorializing such cherished experiences that sparks engagement, camaraderie, and a warm-fuzzy brand sentiment is the definition of social …

Two professionals look at a computer.

Attract and Retain More Millennial Clients

Blog Contributor Sales & Marketing, Sales Tips & Techniques, Technology 1 Comment

By Dale Swanton

Millennials are all grown up! The generation that came of age around the turn of the century are now in their 20s and 30s. While generational groups can be difficult to define with any specificity, the Pew Research Center, one of the country’s leading research institutions, considers millennials to be those born between 1981 and 1996, making …

7 Tips for Promoting Real Estate in 2019

Blog Contributor Business Challenges, Sales Tips & Techniques 25 Comments

By Anita Clark

Real estate is a competitive industry, which means that finding some way to set yourself apart from your fellow agents can occasionally feel like a lost cause. But you don’t need to completely reinvent the wheel. Often, effective real estate promotion is just a matter of putting a unique spin on a tried-and-true technique. Just a small …

The 5 Must-Read YPN Lounge Posts of 2018

Erica Christoffer Being a REALTOR®, Sales & Marketing 1 Comment

Blog posts packed with actionable, business-boosting tips and recommendations for real estate professionals were the most well-read of the year. New and returning contributing bloggers provided content for the YPN Lounge that received roughly 112,000 total page views in 2018.  With readers seeking peer-to-peer blog articles for advice and best practices, here are the top five YPN Lounge posts of …

Becoming an Influencer in Your Real Estate Market

Blog Contributor Sales & Marketing, Social Media 5 Comments

By Rebecca Donatelli

Let’s face it, real estate is an incredibly competitive business. Many markets are over-saturated with agents who are competing for the same clients, same listings, same commission checks. Plus, any time we experience a super “hot” market, a whole new surge of agents enter the industry—many of them hungry and willing to do whatever it takes for …

Sarah shows her commitment to professionalism.

Better Than Instafamous: Q&A With Instagrammer Sarah Johnston

Blog Contributor Establishing Your Business, Marketing, Sales Tips & Techniques, Social Media 2 Comments

By Lee Davenport

Sarah Johnston (aka @AdventuresInRealEstateYYC) has what many might call “Instagram magic.” Beyond being an Instagram influencer, Sarah Johnston is an agent with MaxWell Capital Realty—Bridgeland, in Calgary, Alberta, Canada, and is also the president-elect to the Calgary Real Estate Board. She has even brought her talents to the University of Calgary as a guest instructor on the use …

7 Reasons My First Instagram Influencer Event Was a Failure

Blog Contributor Sales & Marketing, Technology & Social Media 7 Comments

By Joy Bender

I’ve found Instagram marketing for real estate to be an important part of my marketing strategy. This past June, I organized my first San Diego luxury real estate Instagram influencer event to launch a new $7.75 million listing.

This article is the second of a two-part blog series on Instagram marketing for real estate. Part one, Instagram …

Instagram Influencer Marketing: Selling a Luxury Property

Blog Contributor Advertising & Prospecting, Sales Tips & Techniques, Social Media 5 Comments

By Joy Bender

With 1 billion Instagram users, you’re missing out if you’re not using Instagram influencer marketing as part of your luxury property sales strategy.

To help other real estate professionals figure out how to market on Instagram, I’ve created a two-part blog series. This post outlines what social media influencer marketing is and how can be advantageous to …

Understand the Value of Social Listening

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By Erica Christoffer

Social media is likely a key part of your marketing and brand strategy. Many real estate professionals make it the crux of their lead generation, which is why social listening is so important.

There’s a common misconception that social listening and social monitoring are the same thing, according to NetBase, a social media analytics platform. And recognizing …