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The REALTOR® Value Proposition: Do You Have an Elevator Pitch?

Blog Contributor Helpful Tools, NAR, Professional Development, realtors, Sales & Marketing 5 Comments

By Sam DeBord This week I’m in Washington, D.C., for the REALTOR® Party Conference & Expo, and it got me thinking: Some of the most interesting committees I’ve worked with lately have focused on a range of issues surrounding the value proposition for the REALTOR® brand. From a communications audit at our local board to a state/NAR combined idea building …

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Vendor Speed Dating

Blog Contributor Helpful Tools, Networking, Professional Development, Sales & Marketing, YPN Events 1 Comment

By Lynn Minnick This post follows along the same idea as Cory Brewer’s last post about relationships.  My office has a new office leader/manager and she recently put together an event that I thought was pretty genius AND helped build relationships. She asked each of us to provide her with a list of the different real estate service-related vendors we …

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The Science Behind Your Sales

Blog Contributor Business Challenges, communication, Helpful Tools, Professional Development, Sales & Marketing, Working with Clients Leave a Comment

By Brooke Wolford

You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you.  What mental perception does your client get that triggers a spark?

You can look at the beginning process of a client contacting …

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Don’t Ever Discount Your Value

Blog Contributor Business Challenges, Buyers, Helpful Tools, Sales & Marketing 2 Comments

By Chris Nichols About a week ago, I had a young couple looking to buy their very first home come interview me. I was quite impressed they were actually doing an in-depth interview to find the right agent to represent them in such an important transaction. It was a welcome surprise, and brought back memories of my experience with a …

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What They Didn’t Tell Me: Things I Wish I Knew About the Real Estate World Before I Jumped In

Blog Contributor Being a REALTOR®, Business Challenges, Classes & Education, Helpful Tools 10 Comments

By Brett Caviness I simply couldn’t wait two more years to graduate college before entering my dream career as a REALTOR®, so I didn’t.  I went active as a real estate agent in Cedar Falls Iowa in 2009.  Since entering the business, I have worked hard to manage my time.  With class, work on campus, activities and friends I was …

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Why Losing the Autofocus on My Camera was a Great Thing

Blog Contributor Business Challenges, Professional Development, Sales & Marketing Leave a Comment

By Amy Steele I love to take photos. Love. It has been one of my passions and creative outlets since moving up here to paradise (Crestline region of California). I bought a Canon Rebel EOS about a year and a half ago and I have enjoyed taking some great pictures with it. One day when shooting in sports mode and …

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Hocus Pocus Focus: Use Caution in Your Business

Blog Contributor Risk Management, Sales & Marketing 2 Comments

By Jeremy Williams After receiving a multitude of sales calls this week from various vendors across the nation, I came up with the new phrase “hocus pocus focus.” Normally I would hang up the phone with one of these sales representatives after politely saying that I am not interested at this time. But this week I listened to their pitches. …