Under the Sells-Scope: ‘Answer the Public’ to Grow Your Business

Blog Contributor Sales & Marketing, Technology & Social Media, website 2 Comments

By Lee Davenport

Do you wish you could attract more of the public to your business? Maybe AnswerThePublic.com can help.

AnswerThePublic.com is a search insight tool. Enter a keyword, phrase, or topic (such as real estate) and the results will show questions people are asking on Google and Bing on the subject. It could be helpful in researching what types …

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Using Hashtags in Your Online Marketing

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport

When you need to look something up, what do you do?  Many of us will grab our phone, laptop, or computer and do a Google or Bing search. But, wait: You just realized that does not work on social media. Now what? Will you have to scroll through zillions of accounts, photos, and posts to find that …

9 Features of a Great Real Estate Website

Blog Contributor Professional Development, Technology & Social Media 7 Comments

By Charlie Allred Ninety percent of home buyers search for their new home online. Knowing this statistic, how is your online presence? Most real estate agents have the website their broker provided them, however, these are merely a page on the brokerage’s website that bring absolutely no leads to the individual real estate agent. I think of most static real …

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It’s Time to Rethink How We Price Our Listings

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 14 Comments

By Marianne Guenther Bornhoft A  new study just released from the Pew Research Center’s Project for Excellence in Journalism indicate that half of American adults have mobile Internet access via a tablet or smartphone.  This is a major shift on how we as REALTORS® might want to review how we price our listings. Now more than ever, it is important …

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5 Reasons to Love Realtors Property Resource®

Blog Contributor Helpful Tools, Professional Development, Technology & Social Media 1 Comment

By Stefanie Hahn Realtors Property Resource® was recently introduced to my market and I am pleasantly surprised by how much I love this tool.  For those of you not familiar with RPR, it is a database of 116 million homes nationwide that (once your MLS allows), you can access to search, compare, create reports with data from a myriad of …

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How Well Do You Know Your ‘Client?’

Blog Contributor Business Challenges, Working with Clients 4 Comments

By Subhi J. Gharbieh Many times agents are quick to use the “client” title for someone they are working with or representing in a real estate transaction.  There are so many people out there nowadays trying to scam others, and it happens every day in our industry. My friendly advice to real estate professionals: Get to know the person you …

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5 Tips to Avoid Website Snafus

Blog Contributor Professional Development, Technology & Social Media 5 Comments

By Stefanie Hahn Agents will often ask me to check out their real estate website.  They want to know how it looks, do I like it and are they doing it right?  I love when I get to peek into an agent’s website and get a glimpse of what is important to them.   Many agents opt for a template site …