Finding Your Real Estate Niche

Blog Contributor [Demographic-based grouping], Community, Establishing Your Business, Fair Housing, Sales & Marketing, Working with Clients 5 Comments

By Anita Clark

It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche or market segment.

It is easy to get sidetracked by the latest shiny real estate thing. It can also be hard …

There’s No ‘One Size Fits All’ Lead Gen Technique

Blog Contributor Consumer, Sales & Marketing, Working with Clients Leave a Comment

By Lee Davenport

Excerpt from “Profit with Your Personality“

I detest seeing tags in t-shirts that say, “one size fits all” because that one size never does. Whether the shirt hugs you like a baby’s onesie or drapes over you like a potato sack or Snuggie® Blanket, it is just not a fit for everyone. Similarly, mislabeled t-shirts are like …

How to Compete With Top Agents, Even When You’re New

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Sales Tips & Techniques 2 Comments

By Alexis Craig

My family hates playing board games with me. I’m really competitive. They like to say, “It’s just for fun,” but I’m not buying any of it. I play to win.

That mindset is present in every aspect of my life, especially real estate. I have this obsession with becoming the best — with developing unapologetic mastery in …

Get Off the Hamster Wheel

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing Leave a Comment

By Lee Davenport

What were your sales goals last year? I… I didn’t have any.

Were you happy with your sales results? No, I wanted to sell more!

What are your sales goals this year? I… I don’t have any.

How are you going to have a better sales year? I’m so frustrated because I just don’t know!

It breaks …

Top 3 Mistakes Agents Make on the Phone

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Working with Clients 1 Comment

By Alexis Craig Why are so many digital marketing companies saying that prospecting over the phone is dead, while they try to sell you over a cold call? I don’t care that my mom likes to ignore my calls, prospecting on the phone isn’t dead. It can be an effective sales channel when used right. The problem is that most …

The Golden Rule is Wrong

Blog Contributor Consumer, Establishing Your Business, Working with Clients 4 Comments

By Nico Hohman

The Golden Rule: We all know it; we all grew up learning it in elementary school. “Do unto others as you would have them do unto you.” Or, in layman’s terms, treat others the way you would want to be treated.

While the sentiment behind the Golden Rule means well, I’m here to tell you that it …

Apply Today for 30 Under 30 2017

Erica Christoffer Being a REALTOR®, Customer Service, Leadership, Professional Development, Working with Clients, Young Pros in the Spotlight, YPN News Leave a Comment

Are you killing it in sales, taking on leadership roles, or making a difference in your community? You may have what it takes to join the ranks of the 30 Under 30 class of 2017. REALTOR® Magazine is accepting applications now through Jan. 17. All members of the National Association of REALTORS® who will be under the age of 30 …

10 Questions to Help Make a Name in Real Estate

Blog Contributor Advertising & Prospecting, Establishing Your Business, Marketing, Professional Development Leave a Comment

By Lee Davenport

If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical vocabulary word that every real estate pro should respect and prioritize to get their desired business buzz: Consistency.

Here’s what Radford …

Not All Email Addresses Are Created Equal

Blog Contributor Establishing Your Business, Professional Development, realtor.com, Sales & Marketing, Technology, Technology & Social Media, Working with Clients Leave a Comment

By Nico Hohman

There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your social media properties. You need to print business cards and start prospecting.

But one of the most important decisions you need …

#Y4YPN From Fort Collins, Colo.

Blog Contributor Accessibility, Being a REALTOR®, Commitment to Excellence, Establishing Your Business, Leadership, New REALTOR®, Personal Fulfillment, Political Action & Involvement, Promoting Home Ownership, Rookies, Work/Life Balance, Young Pros in the Spotlight, YPN groups Leave a Comment

The #Y4YPN campaign is a video series celebrating what makes YPN valuable to its members. Learn more. By Leanne Goff Brandon Myers is the latest YPNer to take the #Y4YPN challenge. During my interview with Brandon, he talked about how he became a REALTOR®, discussed his favorite local YPN events, and shared some advice for new agents. Before becoming a …