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Safety, Salesmanship, and the Anonymous Internet Lead

Blog Contributor Business Challenges, Safety, Working with Clients 3 Comments

By Michelle Flaherty A couple weeks ago, I received an e-mail from a person I didn’t know.  The person was inquiring on a property that another broker in my office had listed, and they wanted to set up an appointment to view it. So I did a few things I almost always do before I meet a new prospective client.  …

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The No. 1 Reason Most Real Estate Pros Struggle to Close the Deal

Drew Burks Closing, Professional Development, Sales & Marketing, Technology & Social Media 3 Comments

By Drew Burks What’s in a number? I think we can all agree that not much has changed in the real estate industry over the years; so when social media took the world by storm, it was exciting to see how well it was received by real estate practitioners.  Unfortunately, there is an underlying principle being taught to practitioners and …

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Finding Your Home in the Real Estate World

Blog Contributor Business Challenges, Establishing Your Business, New REALTOR®, Personal Fulfillment, Professional Development 2 Comments

By Brooke Wolford I was recently working in my office and got to thinking as I look around at all the other practitioners.  All but a few had a relative who was able to mentor them.  Then I look at myself… I am flying solo here.  I was lucky enough to start out in the closing end of the business …

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Don’t Be a Secret Agent

Blog Contributor Professional Development, Sales & Marketing Leave a Comment

By Crystal Webster Insert the popular 60’s song here. My mentor reminds me of this on a regular basis. What’s the use of being in real estate (or insurance, or sales, or anything for that matter) if no one knows? You’re not a super spy, you’re not doing covert ops, and you’re not incognito. Be proud of what you do, …

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You Never Know Who is Shopping Your Open House

Blog Contributor Being a Broker, Sales & Marketing 6 Comments

By Heather Soldonia In the current real estate market I have heard both brand new practitioners and veteran brokers express that they are resorting to some basic prospecting strategies and among those is… open houses. When I first began working as a REALTOR® my broker advised me to go to at least 10 open houses “to learn what not to …

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Taking a Lesson From the Grammys

Blog Contributor Business Challenges, Sales & Marketing 2 Comments

By Brian Copeland Watching the Grammys is always a highlight in my year.  As a former music publisher with still interest in a few companies, I still get to vote!  This darn REALTOR® addiction and the constant need to find applications for my business and profession in everything I see drives me nuts; so, of course, I have to comment …

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Watch for the Signs: Look into Your Crystal Ball

Melissa Tracey Sales & Marketing, Seller Financing, Working with Clients Leave a Comment

By Dave Robison How many times have your clients or friends asked you about your crystal ball?  My clients ask me all the time.  It’s almost daily you hear, “If I buy this house, how much do you think it will appreciate in the next 2 years, or 5 years?”  or “How much more money will I make on my …

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What’s Your Chicken Fried Meatloaf Approach?

Blog Contributor Sales & Marketing 3 Comments

By Jeremy Williams I had lunch last week with a friend from church at a quaint diner called Country Roads in Conroe, Texas.  When looking at the menu, my friend suggested ordering off menu.  Usually I am not the type to do this, but I was intrigued when he mentioned chicken fried meatloaf.  It sounded dangerously good and definitely outside …

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Does Social Networking Result in More Closings?

Drew Burks Business Challenges, Closing, Polls, Professional Development, Sales & Marketing, Technology & Social Media 24 Comments

By Drew Burks   Facebook, Twitter, YouTube, and Blogging … I get asked this question all the time: “Can I really close more business using social networking sites like Facebook, Twitter, YouTube, and a blog?” The answer is YES! I know that many are skeptical, so I interviewed quite a few REALTORS® to find out what their experience has been over …