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Housing Affordability at All-Time High

Blog Contributor Business Challenges, Buyers, Helpful Tools, Sales & Marketing 1 Comment

By Jared James Did you know that cash buyers have made up over 30 percent of the overall buying market for five consecutive months? To give you some context, only two short years ago cash buyers only accounted for about 12 percent of the market. More importantly, do you know how to leverage them to make more money this year? …

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The Voice Within

Blog Contributor communication, Personal Fulfillment, Professional Development, Sales & Marketing Leave a Comment

By James Dunn Having been in the business for the last six years has been quite an experience. Beginning as a temp and working my way up to being a full-fledged REALTOR® is something I take much pride in (especially in this economy). I have prospered. I should point out that I define prosperity in my life as experiencing balanced …

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Leave the Used Car Salesperson Persona Behind

Blog Contributor Being a REALTOR®, communication, ethics, Personal Fulfillment Leave a Comment

By Toby Boyce Sitting in the classroom taking licensure classes to become a licensed real estate agent in the state of Ohio, suddenly it becomes very obvious: They want to make sure you know people don’t like you. “You are spoken in the same breath as used car salesmen,” a local real estate attorney is fond of stating. (Of course …

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Mental Illness and Your Clients

Blog Contributor Business Challenges, Code of Ethics, communication, Working with Clients 1 Comment

By Brooke Wolford I have gone through a recent run of buyers who seem to take an extremely long amount of time to purchase a property. I began to feel pretty frustrated. I understood that this was happening with many buyers outside of my own, but it still seemed to frustrate me. I then found what seemed to be a …

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Selling a Great View, YPN Style

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Lynn Minnick It wasn’t that long ago that my partner and I were kicking around ideas for a spring marketing plan on our big listing on the Connecticut River.  After all that snow and a wet early spring we were looking for fresh ideas and an approach we hadn’t tried yet. Enter the live webcam: A fun way to …

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Growing Your Sphere & Business With Low Costs

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Dave Robison About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up.  When I first broke out my SEO and PPC campaign, I was paying $1,000 a month.  It gave me heartburn at the time, but my business grew and flourished. That first month …

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Juicing Up Your Listing Presentation

Blog Contributor communication, Helpful Tools, Professional Development, Sales & Marketing, Sales Tips & Techniques, Technology & Social Media Leave a Comment

By Subhi Gharbieh Have you ever thought about some things you can incorporate into your listing presentation that will really juice it up? Here are a few tips to help you get your listing presentation looking like Barry Bonds. Show them: 1.      Graphs, Charts, Tables of Market Data. Comps, recent sales, and anything that can be explained with numbers, make …

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What’s the Message? Ask Yourself ‘Why’

Blog Contributor Being a REALTOR®, communication, Sales & Marketing Leave a Comment

By Toby Boyce “What do you think Heather Jones* does?” my mother-in-law inquired as we followed a heavily decorated mini-van through the streets of a north-central Ohio community. “Well, I think it would be real estate,” I replied. “You can just make out a ‘just listed’ and ‘sold’ in the paintwork beside the license plate.” “How in the hell was …

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What Can We Learn From bin Laden’s Death?

Blog Contributor Helpful Tools, Home Sales Statistics, Professional Development, Sales & Marketing 4 Comments

By Jared James We are only a few days removed from the Navy Seals finally tracking down Osama bin Laden in Pakistan, and while so many are focused on the world reaction, I would like to take a different view as to what this event can teach us as sales people in regards to proper follow-up with prospective clients. I …

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Groupon Could Be a Real Estate Marketing Mecca

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing 24 Comments

By Jared James Part of my job as a real estate speaker/trainer is to keep up to date on the latest news, fads, tools and technologies that come out so that I can determine if I think they are here to stay and worth covering with REALTORS®, or if they are here today and gone tomorrow and not worth our …