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7 Offline Marketing Ideas (Part II)

Blog Contributor Code of Ethics, Helpful Tools, Professional Development, Sales & Marketing 2 Comments

By David Krichmar And now for  Part 2.  (Check out part 1 here.) 4. Magnet Sign– “No one has ever called off a car magnet.” Really?  Ask around your office — someone has gotten a deal off their magnet sign on their car.  Get a nice and easy-to-read magnet for your car.  Heck, how else can someone tell you sell …

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Let’s Go Old School: 7 Offline Marketing Ideas (Part I)

Blog Contributor Commitment to Excellence, Professional Development, Sales & Marketing 7 Comments

By David Krichmar Let’s go old school for a moment. Trust me, I am not saying online marketing (social media) should not be No. 1.  But until humans become robots and do not have eyes, there are other ways to market as well.  Here is the first half of seven ideas I have come up with to market yourself offline: …

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The Science Behind Your Sales

Blog Contributor Business Challenges, communication, Helpful Tools, Professional Development, Sales & Marketing, Working with Clients Leave a Comment

By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you.  What mental perception does your client get that triggers a spark? You can look at the beginning process of a client contacting …

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How to Find Your Real Estate Area of Expertise

Blog Contributor Establishing Your Business, Helpful Tools, New REALTOR®, Professional Development, Sales & Marketing Leave a Comment

By David Krichmar As I talk to newer REALTORS®, about 50 percent of them do not want to commit to a  “niche” or area of expertise.  “I sell anywhere so I do not want to commit to one area,” which is a valid point.  But at the same time, every REALTOR® sells anywhere locally.  So how do you separate yourself …

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Mid-REALTOR® Crisis: That Ain’t My Sign in Her Yard

Blog Contributor Being a REALTOR®, Business Challenges, Sales & Marketing, Working with Clients 1 Comment

By Toby Boyce She’d been courting both of us, and promised that she’d let us know tonight who she chose. I waited patiently by the phone, but finally drove by her house. That ain’t my sign in her yard. I thought she was the “one” and that we’d be together forever – well at least the next six months – …

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Play Offense Instead of Defense With Your Deals

Blog Contributor Being a REALTOR®, Business Challenges, Professional Development, Sales & Marketing 2 Comments

By Crystal Webster DISCLAIMER: Please read this as a challenge; a challenge to use our predecessors as a spring board to do bigger and better. In case you aren’t aware, we’re in a heat wave – it’s REALLY hot. My car thermostat has said at least 100 degrees for the past 2 weeks straight, and that’s not even with the …

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Need a Good Laugh?!?

Blog Contributor Being a REALTOR®, Sales & Marketing, YPN News 6 Comments

By Jared James We live in a world where everywhere you look everyone seems to be arguing about something because everyone has their point-of-view. And, of course, they are always right. Sometimes when I flip through the channels while I am at home or on the road in my hotel room, or I read a particular blog, I am left …

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A Message To and From a New Agent

Blog Contributor Business Challenges, Helpful Tools, New REALTOR®, Professional Development 11 Comments

By Brittney Bissett For my first YPN Lounge blog, I thought about what a new agent who has been licensed barely six months could bring to the table that more experienced agents would want to read about. Then I realized that with my “newbie” status, I could share how the newbies on the block see the business! As a new …

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Mid-REALTOR® Crisis: The Axe Effect

Blog Contributor Business Challenges, Helpful Tools, Professional Development, Sales & Marketing Leave a Comment

By Toby Boyce We’ve all seen the advertisements on television. The more Axe bodywash you use, the more female attention you are going to get. Well, I recently conducted a not-at-all scientific experiment and wore Axe body wash to the library. A couple of girls and guys smiled at me, but I was really disappointed as I expected there to …

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Glass Half-Full or Half-Empty? No…it’s Neither!

Blog Contributor Business Challenges, Personal Fulfillment, Professional Development, Sales & Marketing 3 Comments

By Dave Robison The crowd cheers, “Half-full, half-full!”  Buzzer rings…nope, the answer is neither. Why are so many people saying the glass is half-full? There are people saying half-empty as well.  Those Debbie Downers (the half-empty glass people) might say something like this: “Ohhhh, the market, it’s awful. It’s killed our business.”  Those saying their glass is half-full might say something like …