Setting Goals: New Year, New Opportunity

Blog Contributor Establishing Your Business, Professional Development, Sales & Marketing, Working with Clients 2 Comments

By Ryan Fitzgerald

What are your real estate goals for 2018? Writing them down is a great place to start.

For a little inspiration, I decided to ask brokers and agents from all over the country what their goals are for 2018 with three specific questions:

How do you set goals? What are your goals? How do you intend on …

ypn default feature image

The Pros and Cons of a Real Estate Office

Blog Contributor Business Challenges, Managing Your Office 4 Comments

By Ryan Fitzgerald

Last month, Lee Nelson wrote a great article for REALTOR® Magazine on how to build office culture in a virtual world, and it made me wonder…is a physical real estate office still necessary in 2017?

So, I decided to dive into the pros and cons of having a physical real estate office.

Let’s Start With The Pros: …

Educating Clients on HUD

Blog Contributor Buyers, Homeownership Education & Counseling 1 Comment

By Ryan Fitzgerald

Given the large financial requirement of buying a home, it’s often out of reach for a large portion of the U.S. population. The economic recession, which was triggered by the collapse of real estate and mortgage lending markets, further decreased home buying accessibility. A number of lenders have returned to the 20 percent down requirement when purchasing …

The Best Way to Build a Real Estate Business

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing 2 Comments

By Ryan Fitzgerald

There are many great ways to build a real estate business. One way, is to start small and focus your efforts on hyperlocal neighborhoods or smaller cities. Here’s what I mean:

Whether you’re just starting out in real estate or you’ve been an agent for a long time, a focus on smaller, less competitive markets can be …

28 Great Real Estate Articles From 2016

Blog Contributor Community, Helpful Tools, New REALTOR®, Working with Clients 13 Comments

By Ryan Fitzgerald

With more than 2.5 million blog posts being published every day, it can be difficult to sort through the noise. Now that the year is coming to an end, I thought it it would be helpful to organize some of the year’s best real estate articles into one large round-up post for you.

I reached out to some great real …

Become a Local Real Estate Expert Online

Blog Contributor Advertising & Prospecting, Being a REALTOR®, Community, Consumer, Establishing Your Business, Marketing, New REALTOR®, Outreach, Sales & Marketing, Social Media, Technology, Technology & Social Media, Working with Clients Leave a Comment

By Ryan Fitzgerald

One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website.

To attract local buyers or sellers to your site, you have to produce articles, videos, photos, inforgraphics, and other posts that help local consumers who are seeking …

Build a Real Estate Business, Not a Job

Blog Contributor Business Challenges, Professional Development, Sales & Marketing 2 Comments

By Ryan Fitzgerald

Let me ask you a question: Do you want real estate to be the only job you have for the rest of your life?

For some, the answer might be “yes.” For me, the answer is easy: “No.”

I don’t want real estate to simply be my job; I want to operate a real estate business. If …

Market Your Real Estate Business Like It’s 2016

Blog Contributor Professional Development, Sales & Marketing 26 Comments

By Ryan Fitzgerald

This isn’t 1999, so why are you still marketing like it is?

There are two methods to market your real estate business online: chase or attract. You can either chase your online leads or attract them.

Chasing Business Online

Have you ever received an e-mail that you didn’t ask for? An e-mail that was obviously an attempt …