4 Tips to Specialize Your Work With Seniors

Blog Contributor [Demographic-based grouping], Consumer, Sales & Marketing, Working with Clients Leave a Comment

By Brandon Doyle

Census data shows that seniors, or adults age 65 and older, amount to a whopping 46.2 million U.S. citizens—and that was back in 2014. In the next two decades, research predicts that number will more than double. In other words, if you aren’t expanding your real estate expertise to include specialized work with seniors, you’re missing out …

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Gen Y Agents and Boomer Clients: Getting Beyond ‘You Look So Young!’

Blog Contributor [Demographic-based grouping], Buyers, Commitment to Excellence, Sales & Marketing 4 Comments

By Michelle Flaherty Philbrook A while back, I got a call on a condo listing of mine. The potential buyers were a retirement-age couple looking for a new place just large enough for their kids to stop by for a visit, but just small enough that their fledglings couldn’t fully return to the nest. I showed the condo, and when …