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Mess-Free Social Media: Don’t Get Blocked

Blog Contributor Outreach, Sales & Marketing, Social Media, Technology & Social Media Leave a Comment

By Lee Davenport

I’ve seen it before: accounts are blocked, business drys up, and worse yet, a job is lost, fines are imposed, or licenses are revoked—all from a social media post. That’s a mess…a hot mess. It’s no secret that social media can grow your business—or destroy it.

Keep social media from messing up your business so that orange …

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Give Them What They Can’t Google

Blog Contributor Commitment to Excellence, Customer Service, Sales & Marketing 1 Comment

By Melissa Krchnak For years I’ve been harping about highly suggesting agents give consumers “what they can’t Google.” That is, after all, where our value lies. Once upon a time, consumers needed a REALTOR® to tell them everything about a home. Now, they have it all at their fingertips…literally. Their cell phone’s in their hands right now. So much of what used to be private, …

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Keep it Relevant in Content Marketing

Blog Contributor Professional Development, Sales & Marketing, website Leave a Comment

By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is important that what you talk about on your real estate blog or website is relevant to your reader, and to your …

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Real-Time Real Estate

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 4 Comments

By Nobu Hata I was just getting used to the concept of sharing my Facebook status with folks other than my family and friends when Twitter came along a couple years back. Then came 2009; the year of the citizen journalist; the year near-instantaneous sharing of events, pictures, and Web-links with your friends/family/clients/anyone in general became the new norm. It …