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Take Advantage of Your Relationships

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing 1 Comment

By Cory Brewer I was recently a guest on a local radio show to discuss my brokerage and our services.  The platform for the show revolves around business, finance, and real estate…and the other two guests on the program were an investment fund manager and a representative from a non-profit group advocating cancer research.  It was a well-rounded group and …

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Minding the Gap

Blog Contributor Business Challenges, Consumer, Helpful Tools, Professional Development, Sales & Marketing 1 Comment

By Jason O’Neil One of the places where I have focused my business is on referrals and past clients. This isn’t unique. But the way I look at it is unique, and it has to do with what I call “The Gap.” Here’s what I mean: According to NAR, in 2011, 69 percent of all sellers said that they definitely …

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Cracking Necks, Setting Expectations

Blog Contributor Commitment to Excellence, Professional Development, Sales & Marketing Leave a Comment

By Toby Boyce The sun rose over the eastern sky as my alarm went off on what was quite the unusual March morning. Well beyond the fact that it was nearly 50 degrees, I decided to take my wife’s advice and go to the neurologist and chiropractor after six days of constant migraines. As I sat in the chiropractor’s office, …

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Start Building Your Referral Network

Blog Contributor Business Challenges, communication, Helpful Tools, Managing Your Agents, Networking, Professional Development 1 Comment

By Scott Newman I often encounter other REALTORS® who see little to no value in developing relationships with their fellow agents, and it just baffles me every time!  We are in one of the most challenging real estate markets in U.S. history, not to mention we’re in an environment where rules and regulations change daily, which is only adding barriers …

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Changes to YPN Online Communities

Blog Contributor communication, YPN News Leave a Comment

By Rob Reuter, YPN Manager Beginning January 1, 2012, YPN will be shutting down its online community feature narypn.memberfuse.com due to a lack of activity, competition with a successful YPN group on Facebook, and the  cost to maintain the site. As a result, we have been looking at a product known as the REALTORS® Association Management Cooperative (RAMCO).  The primary …

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Do Yourself (and Your Client) a Favor…Leave it to the Experts

Blog Contributor Classes & Education, Professional Development, Sales & Marketing, Working with Clients Leave a Comment

By Cory Brewer In the past year or so I have run across several examples of REALTORS® (myself included) being tempted to be a “jack of all trades” when it comes to serving their clients.  Let’s face it, we don’t want to give up control and we are also worried about potentially giving up a paycheck. However, is it really …

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The Science Behind Your Sales

Blog Contributor Business Challenges, communication, Helpful Tools, Professional Development, Sales & Marketing, Working with Clients Leave a Comment

By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you.  What mental perception does your client get that triggers a spark? You can look at the beginning process of a client contacting …

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Community Platform Will Connect YPN

Blog Contributor communication, Professional Development, Technology & Social Media, YPN News 4 Comments

By Scott Newman At a recent Chicago Association of REALTORS® YPN Board meeting, YPN Manager Rob Reuter presented to us a beta-test version of NAR’s new YPN Community platform – an interactive and searchable system of registered YPN member profiles. I wanted to share the exciting details with you so you can get the word out and make this a …

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Changing One Sentence Can Mean the Difference

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Working with Clients 9 Comments

By Dave Robison A few years ago I experimented with a very powerful lesson.  I was four hours away from home and had a potential seller call me up.  Becky explained to me that due to time constraints she could only meet with me at 6 p.m.  I wasn’t due home until 8 p.m.  I decided to leave early and …

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Is YPN The Next BIG Referral Engine?

Blog Contributor Sales & Marketing, Young Pros in the Spotlight 4 Comments

By Brian Copeland I’ve been a part of many referral organizations in my short real estate career.  Some have been a wasteland of nothingness.  One or two others have been the Promised Land of Income.  In my time, however, I’ve never seen a new force of referral energy emerge on the scene until now.  The YPN referral network is booming. …