Not All Email Addresses Are Created Equal

Blog Contributor Establishing Your Business, Professional Development, realtor.com, Sales & Marketing, Technology, Technology & Social Media, Working with Clients Leave a Comment

By Nico Hohman

There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your social media properties. You need to print business cards and start prospecting.

But one of the most important decisions you need …

ypn default feature image

The Case for a REALTOR® to Lead Realtor.com®

Blog Contributor Being a REALTOR®, realtor.com, YPN News 8 Comments

By Sam DeBord Realtor.com®’s president, Errol Samuelson, has been hired away by Zillow. I’ve met Errol and he’s a nice guy, very smart, and very successful. Business is business. But, naive as it might be, there’s plenty of disappointment from the REALTOR® community. It comes from a belief that we have a common cause greater than just our businesses. Whether …

ypn default feature image

NAR/Realtor.com® Agreement Part 1: Displaying Unlisted New Homes & New Home Communities

Blog Contributor NAR 5 Comments

By Sam DeBord The National Association of REALTORS® recently voted to approve updates to its operating agreement with realtor.com® and allow more flexibility for the Web site.  There has been a wide range of reactions from REALTORS®. This blog is part one of my five-part series in which I will discuss the propriety of the agreement. Let’s start with some …

ypn default feature image

Mobile Real Estate Apps Are Here to Stay

Blog Contributor Technology & Social Media 1 Comment

By Jason O’Neil I do not believe that mobile is the future of online real estate search. Why you ask? Because mobile is online real estate search and consumers have already been conditioned to get the information they want from their smartphone. With the popularity of real estate apps and searches, it’s difficult to make an argument that the mobile …

ypn default feature image

It’s Time to Rethink How We Price Our Listings

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 14 Comments

By Marianne Guenther Bornhoft A  new study just released from the Pew Research Center’s Project for Excellence in Journalism indicate that half of American adults have mobile Internet access via a tablet or smartphone.  This is a major shift on how we as REALTORS® might want to review how we price our listings. Now more than ever, it is important …

ypn default feature image

The Last About Me Page You Will Have to Fill Out

Blog Contributor Professional Development, Technology & Social Media, YPN Events, YPN News Leave a Comment

By Stefanie Hahn I hope that your SocialBios is the last About Me page you will have to complete now that REALTOR.com and SocialBios have fully launched the Hyper-Social(TM) Agent Profile Pages and Hyper-Social(TM) Agent Recommendations. Presented at the Young Professional Network Sub-Committee Midyear meeting yesterday in Washington, D.C., you must understand that this is no ordinary About Me page. …

ypn default feature image

Juicing Up Your Listing Presentation

Blog Contributor communication, Helpful Tools, Professional Development, Sales & Marketing, Sales Tips & Techniques, Technology & Social Media Leave a Comment

By Subhi Gharbieh Have you ever thought about some things you can incorporate into your listing presentation that will really juice it up? Here are a few tips to help you get your listing presentation looking like Barry Bonds. Show them: 1.      Graphs, Charts, Tables of Market Data. Comps, recent sales, and anything that can be explained with numbers, make …

ypn default feature image

Five Must-Have Real Estate Tools

Blog Contributor Business Challenges, Establishing Your Business, New REALTOR®, Professional Development, Sales & Marketing, Technology & Social Media 5 Comments

By Dawn Miller If you’re a new REALTOR® or if you’ve been in business awhile and re-evaluate your budget every year, I am here to reassure you there are only five tools you need to start or maintain your real estate business. I’ve complied a short list of the must-have’s for those REALTORS® newer to the business who are questioning …