Top 5 Blogs for Boosting Business This Year

Erica Christoffer Establishing Your Business, Sales & Marketing Leave a Comment

  When it came to the YPN Lounge posts that received the most views and engagement in 2017, readers chose those that offer the most nitty-gritty business tips. These business-building articles share first-hand advice written by YPNers for YPNers. This peer-to-peer blog has been going strong since 2009, and as it enters its ninth year of existence, let’s look back …

How Volunteer Work Benefits Our Business

Blog Contributor Being a REALTOR®, Community, Leadership, Professional Development 1 Comment

By Christina Pappas Growing up in a Miami real estate family, I always envisioned working with my father and grandfather. But before I jumped into the industry, I wanted to give my other interest a try: hotels. After graduating from Cornell University, I moved to Los Angeles to launch a career in the hospitality field. I landed a job at …

Apply for the 2018 Class of 30 Under 30

Erica Christoffer Being a REALTOR®, Leadership, Young Pros in the Spotlight, YPN News Leave a Comment

Have you always dreamed of one day being named a REALTOR® Magazine 30 Under 30 honoree? This could be your year. Tell us how you’re killing it in sales, taking on leadership roles, or making a difference in your community by filling out an application today. We’re excited to announce that the 2018 30 Under 30 application period is now …

How to Use Failure to Grow Your Business

Blog Contributor Advertising & Prospecting, Establishing Your Business 2 Comments

By Alexis Craig

Why do you think we don’t make our failures public?

This is easy to see on social media. Pictures of couples on the beach in Punta Cana, our friend getting promoted to a management position, and our co-worker’s weekly production numbers dominate our newsfeeds. And we can’t help but ask ourselves, why is everyone having success but …

3 Tips to Get Leads From Your Website

Blog Contributor Consumer, Helpful Tools, Sales & Marketing, Technology & Social Media, Working with Clients 1 Comment

By Alexis Craig

We all want them. We all dream about them. I’m talking about leads coming from our own websites. It’s the Holy Grail of real estate marketing—coveted by many but acquired by few. Internet leads can be more profitable and easier to convert.

Instead of running around every day chasing prospects, being rejected, or being hung up on …

Finding Your Real Estate Niche

Blog Contributor [Demographic-based grouping], Community, Establishing Your Business, Fair Housing, Sales & Marketing, Working with Clients 5 Comments

By Anita Clark

It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche or market segment.

It is easy to get sidetracked by the latest shiny real estate thing. It can also be hard …

4 Tips to Specialize Your Work With Seniors

Blog Contributor [Demographic-based grouping], Consumer, Sales & Marketing, Working with Clients Leave a Comment

By Brandon Doyle

Census data shows that seniors, or adults age 65 and older, amount to a whopping 46.2 million U.S. citizens—and that was back in 2014. In the next two decades, research predicts that number will more than double. In other words, if you aren’t expanding your real estate expertise to include specialized work with seniors, you’re missing out …

YPN Members Descend on D.C.

Erica Christoffer Being a REALTOR®, MidYear, Networking, Political Action & Involvement, Professional Development, YPN Events Leave a Comment

For the seventh straight year, members of the National Association of REALTORS® Young Professionals Network from across North America gathered during the REALTORS® Legislative Meetings & Trade Expo on May 16 at the The Park at 14th in Washington, D.C. REALTORS® make the annual trip to take part in legislative activities and advocate for the real estate industry, public policy, …

The Best Way to Build a Real Estate Business

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing 2 Comments

By Ryan Fitzgerald

There are many great ways to build a real estate business. One way, is to start small and focus your efforts on hyperlocal neighborhoods or smaller cities. Here’s what I mean:

Whether you’re just starting out in real estate or you’ve been an agent for a long time, a focus on smaller, less competitive markets can be …

How to Compete With Top Agents, Even When You’re New

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Sales Tips & Techniques 2 Comments

By Alexis Craig

My family hates playing board games with me. I’m really competitive. They like to say, “It’s just for fun,” but I’m not buying any of it. I play to win.

That mindset is present in every aspect of my life, especially real estate. I have this obsession with becoming the best — with developing unapologetic mastery in …