Take the 4-Week J.E.D.I. Challenge to Promote the American Dream of Fair Homeownership

Blog Contributor Being a REALTOR®, Fair Housing 1 Comment

By Lee Davenport

“There is no other organization that can end residential segregation like your organization,” Eddie S. Glaude Jr. told REALTORS® during the 2020 Leadership Summit. “We may work in integrated places, but in the intimate spaces, we don’t know each other. We are walking mysteries to one another, and that has everything to do …

Apply for the 2020 YPN Network of the Year Awards

Blog Contributor Young Pros in the Spotlight, YPN groups 1 Comment

By Erica Christoffer

Has your YPN made great strides over the past year despite the COVID-19 pandemic? Are you hosting events and education sessions in new and creative ways? Is your member engagement stronger than ever? We want to hear about it!

We’re just two short weeks away from this year’s Network of the Year deadline. We are accepting applications …

9 Tech Tools to Improve Your Customer Service, Recession-Proof Your Business

Blog Contributor Sales & Marketing, Technology 2 Comments

By Lee Davenport

“I just didn’t feel like she was putting in the effort needed to sell my home.”

Whoa. Mic and jaw drop.

This is not a hypothetical statement. I recently spoke to a homeowner who is beyond the point of frustration with his previous agent—whom he fired—due to the terrible service he received.

Double yikes.

These are not …

Build Your Business Through YPN Involvement

Blog Contributor Political Action & Involvement, Professional Development, YPN Events, YPN groups 1 Comment

By Erica Christoffer

Did you know there is no formal application process to start a Young Professionals Network? Nor is there a cost to join YPN.

YPN—an official program of the National Association of REALTORS®—is for those young at heart and young in the business. Its goal is to increase member engagement at the local, state, and national levels through …

The YPN Effect: Iron Sharpens Iron

Blog Contributor Political Action & Involvement, Young Pros in the Spotlight, YPN groups 3 Comments

By Rebecca Donatelli

Inspired.

Fall 2016: I had made it to the end of my first year in the real estate business. It was a solid first year, and I had earned the “Rookie of the Year” title at my brokerage. I was excited about my new venture, but still terrified nonetheless.

I’ll never forget it—I was tapped on the …

‘How I’m Responding to My Clients’ FAQs’

Blog Contributor Sellers, Working with Clients 1 Comment

By Matt Clements

No doubt, we’re operating under new conditions, helping clients buy, sell, and rent property during the COVID-19 pandemic. Some of the common questions you’re getting from customers and prospects might be the same as always, while others might be unique to today’s world. In the spirit collaboration, here’s how I’m answering the questions I frequently receive.

Q. …

5 Ideas for Safe YPN Events During the Pandemic

Blog Contributor YPN Events Leave a Comment

By Erica Christoffer

Innovation has been the name of the game during the coronavirus pandemic. Real estate pros have been utilizing technology to continue serving clients while developing new safety protocols for safe in-person showings. But COVID-19 is still a major concern as several states are experiencing a significant resurgence in cases. Here are some creative ways YPN groups around …

Take the Implicit Bias Test

Blog Contributor Code of Ethics, Fair Housing 1 Comment

The National Association of REALTORS® has partnered with the Perception Institute to create a new 50-minute video called “Bias Override: Overcoming Barriers to Fair Housing,” which aims to help real estate professionals address unconscious prejudices and stereotypes in their daily business interactions. “Fair housing, equality, and inclusion are among NAR’s most cherished values,” says NAR President Vince Malta. “REALTORS® follow …

Digital Marketing in the Time of Coronavirus

Blog Contributor Technology & Social Media, Working with Clients 2 Comments

By Tina Kocak-Hodapp, Adwerx

People might be shutting their doors, but they’re opening their apps.

These are uncertain times, to say the least. Local and federal legislatures are responding daily to the spread of the coronavirus, and we’ve seen companies adjust their activity or close altogether. This is all causing a major shift in the workforce. Most business owners are …

Don’t Ditch Your Marketing Strategy—Dominate It

Blog Contributor Being a REALTOR®, Marketing 1 Comment

By Lee Davenport

If you are a newer real estate licensee, you’re likely trying to “crack the code” on how to attain regular closings. In other words, enough closings to meet your financial needs and to make this career path worthwhile.

You may be spending a small fortune to generate online leads, yet feeling like your business is just not …