iBuyers: Lead Disruptors or Generators?

Blog Contributor Uncategorized 1 Comment

By Lee Davenport Back in 2007, I was laughed at by a publicist/marketer when I said I liked this new website called Facebook for business marketing. That “expert” said, “Facebook? That’s for teenagers. Myspace is the place to be!” You may be wondering, “What is Myspace?” It’s hard to believe, but MySpace was the cat’s meow of social media platforms …

Making Ends Meet Between Closings

Blog Contributor Business Challenges, Establishing Your Business 3 Comments

By Jef Conn

We’ve all been there—we close a deal and then realize it’s going to be a long time before our next deal closes because we don’t have anything else in the pipeline. That stress is something all agents have faced at some time in the career. Real estate is a tough job, but making the right money moves …

QUIZ: Will Your Social Media Ads Land You in a Hot Mess?

Blog Contributor Being a REALTOR®, Code of Ethics, Fair Housing, Legal 4 Comments

*The quiz closed on Aug. 29, 2019. Thank you to the 1,830 people who participated! By Lee Davenport Are you still stuck in the vortex of what I call the “wild, wild west” of social media? That’s a dangerous place for your business to stay. The “wild, wild west” of social media was a time when anything and everything seems …

How to Market a YPN Event

Blog Contributor YPN Events, YPN groups 1 Comment

By Matt Clements

If you’ve recently relaunched your YPN, or you’ve seen sluggish attendance, you may be in need of a new marketing plan for your group’s events.

The key is to start early, at least eight to 12 weeks out. Then you need to take a multi-placement marketing approach: videos on your association’s website, videos on your local and …

9 Tips For Teaming Up With Family

Blog Contributor Being a REALTOR®, Business Challenges, communication 4 Comments

By Samantha Jones

The beauty of the real estate industry is there’s no one way to run your business. We have fluidity and flexibility. This leads to some agents (like myself) adopting a team approach, and oftentimes, team members are part of the same family tree. After working with my mother for nearly five years full-time, I’ve learned a few …

We’re Halfway Through 2019: Time to Take Stock

Blog Contributor Classes & Education, Professional Development, Sales & Marketing 1 Comment

By Matt Clements

I love the start of summer. It’s baseball season! We’re in the top of the 4th, and by this time of the game (year), you likely have scored at least several times. Perhaps, you’ve already made more than 60% of your income for the year. Is that true? It’s very likely.

June a great time to take …

Have a Voice: The Importance of Getting Involved With Your Local Association

Blog Contributor Being a REALTOR®, Political Action & Involvement, YPN groups 2 Comments

By Rebecca Donatelli

In my last blog post, “How to Deal When Your Plate is Full,” I discussed my best practices on balancing a busy schedule while still dominating the industry. One of the things that makes my plate “full”—which I believe every REALTOR® should have on their plates—is involvement in their local association.

When I was first licensed at …

4 Moments You Missed at the D.C. Meetings

Blog Contributor Being a REALTOR®, YPN Events 1 Comment

By Jef Conn

The 2019 REALTORS® Legislative Meetings & Trade Expo have wrapped up, and if you weren’t able to attend, here’s just a glimpse of what you missed related to YPN.

The friendships. When you walk into the YPN Advisory Board meeting at an NAR convention, you’ll notice a significant difference from other committees. Everyone is there for one …

4 Real Estate Marketing Dos and Don’ts

Blog Contributor Advertising & Prospecting, Sales & Marketing, Technology & Social Media 2 Comments

By Drew Heasley

I want to share some smart and efficient ways to spend your precious marketing dollars, as well as some tips for avoiding high-cost, low-producing marketing. The key is to find the marketing plan that works for you and stick with it.

1. Don’t sign a contract for a marketing program. You should never have to sign a …

Heads or Tails? Making Sense of a Shifting Market

Blog Contributor Business Challenges, Customer Service 1 Comment

By Samantha Jones

It’s no secret most of our markets rival the uncertainty of a roller coaster ride at an amusement park these days. Buyers expect to pay less; sellers don’t want to drop their prices. Pristine homes that should seemingly sell in hours, sit on the market stalled. Deals falling apart multiple times for the same client.

You feel …