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Converting a Looker into a Buyer

Blog Contributor Business Challenges, Commitment to Excellence, Professional Development, Sales & Marketing 4 Comments

By Brett Caviness It can be boring, spending a large amount of your weekends sitting or standing in what are sometimes vacant homes for hours on end.  For me, the value is developing strong communication and sales skills.  With a degree in communication studies, I still find myself learning and developing techniques to effectively communicate with clients while qualifying them …

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7 Offline Marketing Ideas (Part II)

Blog Contributor Code of Ethics, Helpful Tools, Professional Development, Sales & Marketing 2 Comments

By David Krichmar And now for  Part 2.  (Check out part 1 here.) 4. Magnet Sign– “No one has ever called off a car magnet.” Really?  Ask around your office — someone has gotten a deal off their magnet sign on their car.  Get a nice and easy-to-read magnet for your car.  Heck, how else can someone tell you sell …

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The Science Behind Your Sales

Blog Contributor Business Challenges, communication, Helpful Tools, Professional Development, Sales & Marketing, Working with Clients Leave a Comment

By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you.  What mental perception does your client get that triggers a spark? You can look at the beginning process of a client contacting …

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Mid-REALTOR® Crisis: That Ain’t My Sign in Her Yard

Blog Contributor Being a REALTOR®, Business Challenges, Sales & Marketing, Working with Clients 1 Comment

By Toby Boyce She’d been courting both of us, and promised that she’d let us know tonight who she chose. I waited patiently by the phone, but finally drove by her house. That ain’t my sign in her yard. I thought she was the “one” and that we’d be together forever – well at least the next six months – …

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Rentals: Time Donation or Client Base Builder?

Blog Contributor Business Challenges, Rental Properties, Sales & Marketing, Working with Clients 5 Comments

By Laura Rubinchuk All of the tag lines we hear somehow incorporate the following: Who do you know who’s looking to buy or sell in the next 30 days? Notice we never hear “rent” in those scenarios. Well as REALTORS®, how do you know when to focus your time on a rental, versus a bigger money maker like a buyer …