For Real Estate Goal Getters: T.A.P. Into Your Value

Blog Contributor Establishing Your Business, Sales Tips & Techniques 4 Comments

By Lee Davenport

As a scientist at heart in a REALTOR®’s body, I love to research, examine, and identify why things work—or don’t work—especially on behalf of the agents I coach. Furthermore, as a real estate coach and educator for more than a decade, I have discovered a sure-fire way for my sales agents to succeed in achieving their goals: …

How to Overcome the ‘Too Young’ Objection in Real Estate

Blog Contributor Sales & Marketing, Sellers, Working with Clients 4 Comments

By Alex Craig

Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home.

I was 25 when I got started in real estate. I …

Top Producer Life: 3 Tests to Vet Buyer Clients

Blog Contributor Buyers, Working with Clients 1 Comment

By Jasen Edwards

The fall is traditionally a hectic time of year for the housing market. But this year, when you consider the election, pandemic, and exceptionally low interest rates, “hectic” seems like an understatement. One thing is clear, most agents I speak to are busier than ever. Because of the situation we find ourselves in, agents are putting a …

Dominating Social Media for Your Real Estate Business

Blog Contributor Consumer, Sales & Marketing, Social Media, Technology & Social Media 1 Comment

By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives has made social media the prime go-to resource to stay up-to-date. The world we live in today is a digital one, …

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Stop Wasting Time With the Wrong Leads

Blog Contributor Buyers, Consumer, Sales & Marketing, Working with Clients 2 Comments

By Lee Davenport

One hundred and seventy-five houses.

He showed 175 houses to only find out that the would-be buyer was not in a position to purchase for another year. My, my, my!

I hope you have never shown that many houses to a looky-loo—someone who is not prepared to buy for one to five years out, or longer. But …

Market Your Real Estate Business Like It’s 2016

Blog Contributor Professional Development, Sales & Marketing 26 Comments

By Ryan Fitzgerald

This isn’t 1999, so why are you still marketing like it is?

There are two methods to market your real estate business online: chase or attract. You can either chase your online leads or attract them.

Chasing Business Online

Have you ever received an e-mail that you didn’t ask for? An e-mail that was obviously an attempt …

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When a Plank Stops Hurting

Blog Contributor Business Challenges, Professional Development, Sales & Marketing Leave a Comment

By Melissa Krchnak

I’ve recently starting doing planks – a balance and core-building technique – along with my regular exercise routine. This plank business isn’t a joke though. They started off pretty brutal. I set my goal to add just one second to my time a day. I’m overly optimistic so that goal is a far cry from where I …

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What is Your Referability?

Blog Contributor Advertising & Prospecting, Business Challenges, Commitment to Excellence, Professional Development, Sales & Marketing, Working with Clients 1 Comment

By Jason O’Neil Referrals, referrals, referrals. We all get them and we all want more. We want referrals from our lenders, our title reps, our barbers, our past clients, and we especially want them from other agents. We love referrals because they are easy leads. They are not faceless Internet leads or the sometimes abrupt sign calls; they are real …

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Is Your Customer Service Best for You or Your Clients?

Blog Contributor Commitment to Excellence, communication, Professional Development, Technology & Social Media Leave a Comment

By David Krichmar Is your customer service best for you or your clients? Think about that question for a moment. Obviously, great customer service is not what is easiest for you.  In most situations, it is about going above and beyond. Maybe even inconveniencing you. I recently read a great article by Rebekah Radice, “The Simple Truth Behind Customer Service,” …