Dominating Social Media for Your Real Estate Business

Blog Contributor Consumer, Sales & Marketing, Social Media, Technology & Social Media 1 Comment

By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives has made social media the prime go-to resource to stay up-to-date. The world we live in today is a digital one, …

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Stop Wasting Time With the Wrong Leads

Blog Contributor Buyers, Consumer, Sales & Marketing, Working with Clients 2 Comments

By Lee Davenport

One hundred and seventy-five houses.

He showed 175 houses to only find out that the would-be buyer was not in a position to purchase for another year. My, my, my!

I hope you have never shown that many houses to a looky-loo—someone who is not prepared to buy for one to five years out, or longer. But …

Market Your Real Estate Business Like It’s 2016

Blog Contributor Professional Development, Sales & Marketing 26 Comments

By Ryan Fitzgerald

This isn’t 1999, so why are you still marketing like it is?

There are two methods to market your real estate business online: chase or attract. You can either chase your online leads or attract them.

Chasing Business Online

Have you ever received an e-mail that you didn’t ask for? An e-mail that was obviously an attempt …

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When a Plank Stops Hurting

Blog Contributor Business Challenges, Professional Development, Sales & Marketing Leave a Comment

By Melissa Krchnak

I’ve recently starting doing planks – a balance and core-building technique – along with my regular exercise routine. This plank business isn’t a joke though. They started off pretty brutal. I set my goal to add just one second to my time a day. I’m overly optimistic so that goal is a far cry from where I …

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What is Your Referability?

Blog Contributor Advertising & Prospecting, Business Challenges, Commitment to Excellence, Professional Development, Sales & Marketing, Working with Clients 1 Comment

By Jason O’Neil Referrals, referrals, referrals. We all get them and we all want more. We want referrals from our lenders, our title reps, our barbers, our past clients, and we especially want them from other agents. We love referrals because they are easy leads. They are not faceless Internet leads or the sometimes abrupt sign calls; they are real …

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Is Your Customer Service Best for You or Your Clients?

Blog Contributor Commitment to Excellence, communication, Professional Development, Technology & Social Media Leave a Comment

By David Krichmar Is your customer service best for you or your clients? Think about that question for a moment. Obviously, great customer service is not what is easiest for you.  In most situations, it is about going above and beyond. Maybe even inconveniencing you. I recently read a great article by Rebekah Radice, “The Simple Truth Behind Customer Service,” …

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Converting a Looker into a Buyer

Blog Contributor Business Challenges, Commitment to Excellence, Professional Development, Sales & Marketing 4 Comments

By Brett Caviness It can be boring, spending a large amount of your weekends sitting or standing in what are sometimes vacant homes for hours on end.  For me, the value is developing strong communication and sales skills.  With a degree in communication studies, I still find myself learning and developing techniques to effectively communicate with clients while qualifying them …

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7 Offline Marketing Ideas (Part II)

Blog Contributor Code of Ethics, Helpful Tools, Professional Development, Sales & Marketing 2 Comments

By David Krichmar And now for  Part 2.  (Check out part 1 here.) 4. Magnet Sign– “No one has ever called off a car magnet.” Really?  Ask around your office — someone has gotten a deal off their magnet sign on their car.  Get a nice and easy-to-read magnet for your car.  Heck, how else can someone tell you sell …

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The Science Behind Your Sales

Blog Contributor Business Challenges, communication, Helpful Tools, Professional Development, Sales & Marketing, Working with Clients Leave a Comment

By Brooke Wolford

You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you.  What mental perception does your client get that triggers a spark?

You can look at the beginning process of a client contacting …