ypn default feature image

Mid-REALTOR® Crisis: Momma Said There’d Be Days Like This

Blog Contributor Being a REALTOR®, Business Challenges, Personal Fulfillment, Sales & Marketing Leave a Comment

By Toby Boyce It was a hot summer day in late July 2006 as I slipped down U.S. 23 to the Ohio Division of Real Estate testing center. I had made the jump into real estate without a safety net – quitting my job in higher education public relations and knowing that if I failed this test it would be …

ypn default feature image

ABC: Always Be Communicating

Blog Contributor communication, Community, Professional Development, Sales & Marketing 1 Comment

By Cory Brewer Here is a quick story to inspire my fellow REALTORS® to keep after it (prospecting), even when it feels like a lost cause: This past winter I volunteered to coach a youth league basketball team at my local Boys & Girls Club.  My interest in volunteering was two-fold:  1.) I love basketball and have always wanted to coach, …

ypn default feature image

The Voice Within

Blog Contributor communication, Personal Fulfillment, Professional Development, Sales & Marketing Leave a Comment

By James Dunn Having been in the business for the last six years has been quite an experience. Beginning as a temp and working my way up to being a full-fledged REALTOR® is something I take much pride in (especially in this economy). I have prospered. I should point out that I define prosperity in my life as experiencing balanced …

ypn default feature image

Growing Your Sphere & Business With Low Costs

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Dave Robison About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up.  When I first broke out my SEO and PPC campaign, I was paying $1,000 a month.  It gave me heartburn at the time, but my business grew and flourished. That first month …

ypn default feature image

Is It Time to Break Up with Your Facebook Business Page?

Blog Contributor Technology & Social Media 7 Comments

By Stefanie Hahn Just like chocolate and peanut butter, being social and Facebook go hand-in-hand. But are you really being social through your Facebook business page? This tutorial video will give you tips and advice for getting the most out of Facebook by simply being friendly. Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. …

ypn default feature image

Is the Real Estate Business Today Making Us More Social?

Blog Contributor communication, Sales & Marketing, Technology & Social Media 1 Comment

By Subhi J. Gharbieh Being a REALTOR® for a little more than four years now, I have a good understanding of how to approach my business today. I think it is safe to say that when I got into the business, “cold calling” was pretty much being phased out. With the emergence of federal and state Do Not Call laws, …

ypn default feature image

Seminars Teaching You to Ask For Referrals? Get Referrals Without Asking For Them.

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Dave Robison Ever had that friend that whenever your phone rang, you looked at the caller ID and cringed?  You simply subconsciously wanted to call them your friend because at one time they were, but for some reason they crossed the line into a category that none of us dare say to their face that they are now apart …

ypn default feature image

Why Losing the Autofocus on My Camera was a Great Thing

Blog Contributor Business Challenges, Professional Development, Sales & Marketing Leave a Comment

By Amy Steele I love to take photos. Love. It has been one of my passions and creative outlets since moving up here to paradise (Crestline region of California). I bought a Canon Rebel EOS about a year and a half ago and I have enjoyed taking some great pictures with it. One day when shooting in sports mode and …

ypn default feature image

The Way They Do It, You CAN’T Do It

Blog Contributor Being a Broker, Professional Development, Sales & Marketing 2 Comments

By Michelle Flaherty Having grown up in a family real estate business, I have seen my parents conduct themselves in certain ways.  Now that I’m a REALTOR(R), I try to model their behavior as much as possible.  In almost every instance, this has been invaluable to me – I’ve been able to use them as resources for uncharted situations and …

ypn default feature image

What’s Your Most Clever Prospecting Idea?

Melissa Tracey Professional Development, Sales & Marketing 3 Comments

Hello, YPNers! I’m looking for clever prospecting ideas, and I want to hear from you. What’s your best marketing strategy for reaching out to new customers? Do you sponsor an event to lure buyers and sellers, or maybe you have a creative giveaway that you send clients to stay top-of-mind? How do you gain more clients through your marketing? Some …