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Pinterest Marketing Part 4: Blog Content

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 2 Comments

By Charlie Allred We have all heard the statistic that 90 percent of all home searches start online. So how do we capture this online business? My answer to this question is always: “You need a blog; your website should be a blog.”  I use the words website and blog interchangeably because a website without a blog is a static …

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The Common Denominator of Prospecting: Finding ‘The Why’

Blog Contributor Advertising & Prospecting, Helpful Tools, Sales & Marketing Leave a Comment

By Alex Cavelli Prospecting is either the most embraced or most avoided activity for real estate professionals. While some see it as an opportunity to earn business right now, the majority of us don’t feel that the juice is worth the squeeze. Facing rejection and looking stupid is far more painful than not hitting our business goals. No matter the …

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Geo-Farming to Build Your Business

Blog Contributor Advertising & Prospecting, Professional Development, Sales & Marketing 5 Comments

By Brandon Doyle Establishing a geo-farm in a local neighborhood that you’re familiar with is a great way to gain additional listings. This is something that takes time and a commitment, but can be very rewarding. The first thing you’ll want to do is pick an area to farm. It should be close enough to your home or office that …

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Have You Failed Today?

Blog Contributor Being a REALTOR®, Helpful Tools, Professional Development, Sales & Marketing 3 Comments

By Anand Patel Successful real estate agents are failures. Let me explain. To really make it big in real estate, we have to accept the fact that failing — A LOT — is part of the equation. We all know real estate is a numbers game, we just have to remember that every time we fail (i.e. FSBO says, “I …

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Why Do I Need YPN?

Blog Contributor communication, Helpful Tools, Networking, Professional Development, Young Pros in the Spotlight 7 Comments

By Anand Patel As a member of the newly-formed and energized Tampa YPN network in Tampa, Fla., I find myself, along with our other committee members, answering this question when sharing the purpose of YPN with REALTORS® of all ages. Why do I need YPN? If you ask any three YPN members, you’ll get three different answers. I discovered this …

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Let’s Go Old School: 7 Offline Marketing Ideas (Part I)

Blog Contributor Commitment to Excellence, Professional Development, Sales & Marketing 7 Comments

By David Krichmar Let’s go old school for a moment. Trust me, I am not saying online marketing (social media) should not be No. 1.  But until humans become robots and do not have eyes, there are other ways to market as well.  Here is the first half of seven ideas I have come up with to market yourself offline: …

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Mid-REALTOR® Crisis: The Axe Effect

Blog Contributor Business Challenges, Helpful Tools, Professional Development, Sales & Marketing Leave a Comment

By Toby Boyce We’ve all seen the advertisements on television. The more Axe bodywash you use, the more female attention you are going to get. Well, I recently conducted a not-at-all scientific experiment and wore Axe body wash to the library. A couple of girls and guys smiled at me, but I was really disappointed as I expected there to …