Digital Marketing In the Time of Coronavirus

Blog Contributor Technology & Social Media, Working with Clients Leave a Comment

By Tina Kocak-Hodapp, Adwerx

People might be shutting their doors, but they’re opening their apps.

These are uncertain times, to say the least. Local and federal legislatures are responding daily to the spread of the coronavirus, and we’ve seen companies adjust their activity or close altogether. This is all causing a major shift in the workforce. Most business owners are …

5 Things I Learned Working From Home During COVID-19

Blog Contributor Being a REALTOR®, Business Challenges, Working with Clients 1 Comment

By Jef Conn

I’m in week six of working from home in an effort to flatten the curve and limit interactions with our agents. It’s been a tough choice, but a necessary one that many real estate professionals across the country understand.

During the past few weeks, I’ve worked hard to continue my business. Through this, I’ve learned five important …

How Starbucks Fast-Tracked My Real Estate Career—And I’m Not Talking About the Caffeine

Blog Contributor Establishing Your Business, Sales & Marketing 2 Comments

By Rebecca Donatelli

Anyone who knows me knows that I love coffee. I usually drink four or five cups per day—no exaggeration. In fact, it’s rare to run into me without a coffee in hand. My friends know it, my clients know it, even my favorite home inspector knows it (the first time I showed up at one of his …

4 Real Estate Marketing Dos and Don’ts

Blog Contributor Advertising & Prospecting, Sales & Marketing, Technology & Social Media 2 Comments

By Drew Heasley

I want to share some smart and efficient ways to spend your precious marketing dollars, as well as some tips for avoiding high-cost, low-producing marketing. The key is to find the marketing plan that works for you and stick with it.

1. Don’t sign a contract for a marketing program. You should never have to sign a …

Sketch book with business plan graphic.

Plan Your 2019 Business in 5 Easy Steps

Blog Contributor Establishing Your Business 5 Comments

By Jef Conn

The end of 2018 is drawing near, so if you haven’t yet written your business plan for 2019, now is the time. Don’t worry if you’re reading this after January 1, you can start today and plan the rest of your year. Let’s keep it simple and plan your 2019 business in five easy steps.

Step 1: …

Be a Business Go-Getter With Christian Ross

Blog Contributor Being a Broker, Commitment to Excellence, Managing Your Agents, Professional Development 1 Comment

By Lee Davenport

What does it take to be a top producer? There is no magic formula, but there are habits and principles from top producers that you can “borrow” for your playbook.

From magazine covers to TV shows, Christian Ross is the go-getting managing broker of the burgeoning Village Realty in Atlanta and a team leader. What are the …

Defying Myths With Teresa Cowart

Blog Contributor Being a Broker, Professional Development Leave a Comment

By Lee Davenport

Have you heard the myth that you can’t be productive and successful as both a real estate salesperson and the broker-owner of your company? Teresa Cowart is a myth-breaker. She is one of the owners of the Savannah, Ga., metro area’s RE/MAX Accent (where I have had the privilege of training) and leads a team that closed …

Caveat Emptor: Lessons Learned from Tax Season

Blog Contributor Advertising & Prospecting, Sales & Marketing Leave a Comment

By Samantha Jones Every year, Uncle Sam comes calling like clockwork in the spring. In the midst of our crazy spring market no less, and then comes the sticker shock. The inevitable cringing at how much I spent to run my business last year. At the end of the day, we are small business owners after all. It does take …

Email Marketing Tips for Commercial Agents

Blog Contributor Advertising & Prospecting, Commercial & Investment Real Estate Leave a Comment

By Kyle Malnati

This is an excerpt from my article that will appear in the 2018 spring issue of Commercial Connections, available in print and online May 28.

Even though the internet, email, and social media allow you to communicate, they do not connect you with your clients. Talking “kneecap-to-kneecap” in a conference room and hammering out details over the …

3 Reasons Cold Calling Isn’t Dead

Blog Contributor Outreach, Sales & Marketing, Working with Clients Leave a Comment

By Alexis Craig

For a long time, I couldn’t make a cold call. I have a stutter and it’s noticeable when I’m nervous or talking to strangers. But I wanted to see if I could use cold calling as a lead acquisition and growth strategy.

I initially expected cold calling to be a large waste of my time. I believed all …