Be a Business Go-Getter With Christian Ross

Blog Contributor Being a Broker, Commitment to Excellence, Managing Your Agents, Professional Development 1 Comment

By Lee Davenport This is part four in an ongoing series featuring top producers. Read part one featuring Jen Du Plessis Read part two featuring Rod Williams Read part three featuring Teresa Cowart What does it take to be a top producer? There is no magic formula, but there are habits and principles from top producers that you can “borrow” …

Defying Myths With Teresa Cowart

Blog Contributor Being a Broker, Professional Development Leave a Comment

By Lee Davenport This is part three in an ongoing series featuring top producers. Read part one featuring Jen Du Plessis Read part two featuring Rod Williams Read part four featuring Christian Ross Have you heard the myth that you can’t be productive and successful as both a real estate salesperson and the broker-owner of your company? Teresa Cowart is …

Caveat Emptor: Lessons Learned from Tax Season

Blog Contributor Advertising & Prospecting, Sales & Marketing Leave a Comment

By Samantha Jones Every year, Uncle Sam comes calling like clockwork in the spring. In the midst of our crazy spring market no less, and then comes the sticker shock. The inevitable cringing at how much I spent to run my business last year. At the end of the day, we are small business owners after all. It does take …

Email Marketing Tips for Commercial Agents

Blog Contributor Advertising & Prospecting, Commercial & Investment Real Estate Leave a Comment

By Kyle Malnati This is an excerpt from my article that will appear in the 2018 spring issue of Commercial Connections, available in print and online May 28. Even though the internet, email, and social media allow you to communicate, they do not connect you with your clients. Talking “kneecap-to-kneecap” in a conference room and hammering out details over the …

3 Reasons Cold Calling Isn’t Dead

Blog Contributor Outreach, Sales & Marketing, Working with Clients Leave a Comment

By Alexis Craig For a long time, I couldn’t make a cold call. I have a stutter and it’s noticeable when I’m nervous or talking to strangers. But I wanted to see if I could use cold calling as a lead acquisition and growth strategy. I initially expected cold calling to be a large waste of my time. I believed all …

Finding Your Real Estate Niche

Blog Contributor [Demographic-based grouping], Community, Establishing Your Business, Fair Housing, Sales & Marketing, Working with Clients 5 Comments

By Anita Clark It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche or market segment. It is easy to get sidetracked by the latest shiny real estate thing. It can also be hard …

Top 3 Mistakes Agents Make on the Phone

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Working with Clients 1 Comment

By Alexis Craig Why are so many digital marketing companies saying that prospecting over the phone is dead, while they try to sell you over a cold call? I don’t care that my mom likes to ignore my calls, prospecting on the phone isn’t dead. It can be an effective sales channel when used right. The problem is that most …

3 Surefire Ways to Make Your Open House Stand Out

Blog Contributor Community, Consumer, Establishing Your Business, Sales & Marketing, Working with Clients 1 Comment

By Brandon Doyle When it comes to pioneering a successful real estate business, the power of the open house is not to be underestimated. On one front, staging an open house appeases the seller and stirs up potential buyers. Beyond that, an open house is also a rare marketing opportunity where you and your services enjoy face-to-face time with a …

7 Ways to Improve Your Prospecting for 2017

Blog Contributor Consumer, Establishing Your Business, Outreach, Sales & Marketing, Working with Clients Leave a Comment

By Nico Hohman The fourth quarter of 2016 just started, and in my world that means getting ready for a great 2017. To do that, there is one business activity that I need to practice more than any other: prospecting. Last year, I wrote a piece titled 8 Ways to Improve Your Daily Prospecting, and it was a smash hit, …

6 Ways to Get Business Without Spending Money

Blog Contributor Establishing Your Business, Sales & Marketing, Working with Clients Leave a Comment

By Drew Heasley As agents, we’ve all been pitched everything from mailers to web leads—but free is better. Below are six of my favorite free (or next-to-free) ways to generate business. 1. Ask your family and friends. And then ask them again. This is pretty simple, and I hope you are exploring this at great lengths already. When I ask …