Instagram Influencer Marketing: Selling a Luxury Property

Blog Contributor Advertising & Prospecting, Sales Tips & Techniques, Social Media 2 Comments

By Joy Bender With 1 billion Instagram users, you’re missing out if you’re not using Instagram influencer marketing as part of your luxury property sales strategy. To help other real estate professionals figure out how to market on Instagram, I’ve created a two-part blog series. This post outlines what social media influencer marketing is and how can be advantageous to …

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Are Short Sales Becoming a Thing of the Past?

Blog Contributor Customer Service, Helpful Tools, Mark-to-Market, Sales & Marketing, Short Sales & Foreclosures 2 Comments

By Jennifer Klein and Derek Sandoval Is your market changing like ours? Increases in home prices and home values here in Sacramento, Calif., is good news for homeowners who once thought they’d have to do a short sale. In our latest video, we discuss what the latest market conditions mean for our business and our clients. Jennifer Klein is a …

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Housing Affordability at All-Time High

Blog Contributor Business Challenges, Buyers, Helpful Tools, Sales & Marketing 1 Comment

By Jared James Did you know that cash buyers have made up over 30 percent of the overall buying market for five consecutive months? To give you some context, only two short years ago cash buyers only accounted for about 12 percent of the market. More importantly, do you know how to leverage them to make more money this year? …