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If Homes Only Came With Warning Labels

Blog Contributor Business Challenges, Sales & Marketing, Seller Financing, Working with Clients 3 Comments

By Brian Copeland I love reading warning labels.  One of my favorites is “For external use only,” which has been spotted on numerous curling irons.  Another favorite is on a child’s Halloween superman costume that says “Wearing of this garment does not enable you to fly.” Wouldn’t it be great if homes came with warning signs posted with the true …

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Watch for the Signs: Look into Your Crystal Ball

Melissa Tracey Sales & Marketing, Seller Financing, Working with Clients Leave a Comment

By Dave Robison How many times have your clients or friends asked you about your crystal ball?  My clients ask me all the time.  It’s almost daily you hear, “If I buy this house, how much do you think it will appreciate in the next 2 years, or 5 years?”  or “How much more money will I make on my …

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Swallow The Frog in Getting The Price Reduction

Blog Contributor Business Challenges, Sales & Marketing, Seller Financing, Working with Clients 11 Comments

By Jessica Hickok As in every job, there are difficult tasks that you have to take on.  One of the difficult tasks that we face as REALTORS® is telling a seller that their house is overpriced and that they need to make a reduction in order to get it sold.  However, you can make this job easier taking the following …

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Santa, Dude You Owe Me

Blog Contributor Being a REALTOR®, Business Challenges 6 Comments

By Brian Copeland Dear Santa, When I was 4 years old, I asked for an Easy Bake Oven.  You brought me some Garanimal outfits.  When I was 8, you obliged my request for a Glo Worm with that cowboy comforter set my brother wanted. Each year, you have threatened me that if I wasn’t good, I wouldn’t get my gift.  …

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Accentuate the Positive? Maybe Not!

Blog Contributor Business Challenges, Professional Development, Sales & Marketing, Sales Tips & Techniques 17 Comments

By Patricia Kennedy How do you market a house that’s beyond awful? You price it right. But it’s more important to lower the expectations of colleagues and buyers – and to do it in a way that still gets them in the door and makes them laugh. In one of Washington, D.C.’s worst ever markets, some dear friends called. Both …