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Guiding Clients Through Multiple Offers (And Every Real Estate Deal)

Blog Contributor Customer Service, Sales & Marketing 2 Comments

By Samantha Jones

When I began this blog series in the fall, multiple offer situations were rampant. They were the norm at most price points. Yet, such as the real estate market goes, its a constant ebb and flow. As 2019 rapidly approaches, multiples are becoming less and less common.

If I had a dollar, or maybe $20, for every …

Tips for the Spring Market

Blog Contributor Consumer, Sales & Marketing, Working with Clients 2 Comments

By Drew Heasley

The spring market is traditionally the hottest real estate market across the country. For my area in Pennsylvania, the busiest parts of the year are early spring and then again when school lets out. As an agent, you need make sure you and your clients are prepared for these annual peaks.

Sellers

Your sellers will be asking …

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3 Ways to Deal With Unrealistic Sellers on Pricing

Blog Contributor Business Challenges, Sales & Marketing, Seller Financing, Sellers 13 Comments

By Wade Corbett How much time do you spend time researching and creating comparables for properties that you aspire to list? You then sit down with the homeowners and they have decided—in their infinite wisdom—that you should list it at a higher price than you suggested. What do you do? Many agents will say, “Sure! Let’s list it at your …

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It’s Time to Rethink How We Price Our Listings

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 14 Comments

By Marianne Guenther Bornhoft A  new study just released from the Pew Research Center’s Project for Excellence in Journalism indicate that half of American adults have mobile Internet access via a tablet or smartphone.  This is a major shift on how we as REALTORS® might want to review how we price our listings. Now more than ever, it is important …

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Is the Worst Behind Us?

Blog Contributor Being a REALTOR®, Business Challenges Leave a Comment

By Alex Milshteyn Unpredictability is a big part of our careers as REALTORS®. I have been selling real estate for nearly 12 years and as soon as I get comfortable with, the market the rug is pulled right from underneath me and my business is thrown into disarray. After five years of negative media coverage on our market and a …

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High Maintenance Clients With Unrealistic Listing Price?

Blog Contributor Business Challenges, Sales & Marketing, Sellers Leave a Comment

              By Dave Robison The problem client: That’s what an agent said to me over a year ago.  “Dave, this client calls me a lot and is really high maintenance.  Her listing price is unrealistic, we should just drop her listing.”  This agent was selling 40 listings a year.  He should know exactly what …

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Keep that Sign in the Ground

Blog Contributor Business Challenges, Helpful Tools, Seller Financing, Sellers, Short Sales & Foreclosures Leave a Comment

By Cory Brewer Last summer, an agent in my office took on a listing with high hopes…the market in this particular neighborhood was moving fast and prices seemed to be pretty stable.  Unfortunately, though, by the time the clients were ready to hit the market, some of the neighboring comps had slashed prices (assumably to try and get sold before …

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March Madness and the Spring Selling Season

Blog Contributor Being a REALTOR®, Sales & Marketing 3 Comments

By Jason O’Neil March. In like a lion out like a lamb…it is one of my favorite months. Yes, my birthday is in March, but so is St. Patrick’s Day, the first day of Spring, and let us not forget about the Ides. More popular than all of those combined is the NCAA Division One Men’s Basketball Tournament, simply known …

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Great Home or a Great Deal?

Blog Contributor Helpful Tools, Sales & Marketing, Working with Clients Leave a Comment

By Jason O’Neil Are the two at odds with one another? I say yes. I begin each buyer consultation with the simple question: “Do you want a great deal or do you want a great home?” The responses are typical: “Both! Ha Ha Ha…I mean, can’t we get both?” “Uhhhhh. Great home?” “Somewhere between.” “Great home. Good deal. Is that …

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Help Sellers Prepare to List with 5 Free Tips

Blog Contributor Helpful Tools, Sales Tips & Techniques 1 Comment

By G. M. Filisko, contributing writer, HouseLogic In today’s market, cleaning a house about to be listed isn’t enough to cop a higher sales price. To boost your listing’s appeal, share the free “Pricing and Prep that Sells Your Home” article package from the REALTOR® Content Resource. Just two of the tips you’ll find there: 1. Have a home inspection. …