By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives has made social media the prime go-to resource to stay up-to-date. The world we live in today is a digital one, …
A Hack to Help Your Marketing Grab More Attention
By Lee Davenport
Have ever wished there was a genie who could help you craft the perfect subject line to get more people to open your emails? Or come up with that eye-grabbing copy so your mailers don’t end up directly in the trash? How about some help writing social media posts that your followers will actually read? Then you …
Why You’re Not Generating Leads From Instagram
By Lee Davenport
Are you posting like a manic on Instagram, using every hashtag known to man, yet you’re not generating leads from this popular social media network?
“Arrgh…,” you think. “I knew all of this ‘Insta-fame’ hype was nonsense,” you smirk and resign in frustration.
Not so fast, friend! Check out this short video to see if you are …
Mess-Free Social Media: Don’t Get Blocked
By Lee Davenport
I’ve seen it before: accounts are blocked, business drys up, and worse yet, a job is lost, fines are imposed, or licenses are revoked—all from a social media post. That’s a mess…a hot mess. It’s no secret that social media can grow your business—or destroy it.
Keep social media from messing up your business so that orange …
5 Ways to Make Your Social Media Posts Shareable
By Brandon Doyle
Many real estate agents and business owners manage a Facebook page as a way to connect with old, new, and potential clients. Though your page may have a significant number of fans, what you might not realize is that your social media posts may only be reaching 12 percent of them, according to Facebook. Why does this …
The X Factor
By Stefanie Hahn The letter X hasn’t fared too well in the dot-com era. Once the mark of secret pirate treasures and “sign here if you would please” contracts, it has been relegated to second-class status ever since Microsoft introduced Windows95 as the letter you looked for when you want to make things go away. Facebook also selected the X …
Too Much Disclosure: Be Careful!
By Cory Brewer An agent in my office recently had a deal where the clients on the other side of the transaction carelessly posted information online and it ended up costing them, BIG TIME. When selling a house, it’s very important that the seller provide full disclosure about its condition. When purchasing a house, it’s very important that the buyer …