Pocket Listings: An Ethical Conundrum

Blog Contributor Business Challenges, Code of Ethics, ethics Leave a Comment

By Dale Swanton

You’ve no doubt heard the term “exclusive” or “pocket listing,” referring to a listing that is not promoted on the MLS but is marketed to the listing agent’s brokerage only or to a select group of “in-the-know” agents. Although not illegal or even unethical in and of itself, the practice is rather controversial as it often puts …

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‘Coming Soon’ Listings: The Only Question You Need to Ask

Blog Contributor Professional Development, Sales & Marketing, YPN News 32 Comments

By Sam DeBord There has been a lot of discussion lately about the propriety of pre-marketing listings. Promoting a “coming soon” listing on Zillow has been widely debated. I’ll attempt to make the discussion for a REALTOR® as simple as possible. Ask yourself one single question, and you’ll know how to deal with this issue. If you attempt to sell …

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Pocket Listings: The Good, the Bad, and Everything In Between

Blog Contributor Advertising & Prospecting, Sales & Marketing 4 Comments

  By Jennifer Klein and Derek Sandoval Pocket listings, or home listings that aren’t posted on the MLS, have become a hot topic lately. Placer County Association of REALTORS® YPN members Jennifer Klein and Derek Sandoval discuss the ramifications of pocket sales as well as buyers’ frustrations with this method of selling a home. Jennifer Klein is a REALTOR® in …