The Biggest Social Media Fails in Real Estate

Blog Contributor Technology & Social Media 17 Comments

By Bill Gassett

It’s no secret that social media is a must in the world of real estate. Today’s buyers and sellers turn the to various platforms and make snap judgments on what you have to offer. You do get points for actually having accounts on all of the main platforms (Facebook, Twitter, LinkedIn, Google+, and Pinterest), but if you’re …

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Pinterest Marketing Part 4: Blog Content

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 2 Comments

By Charlie Allred We have all heard the statistic that 90 percent of all home searches start online. So how do we capture this online business? My answer to this question is always: “You need a blog; your website should be a blog.”  I use the words website and blog interchangeably because a website without a blog is a static …

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Keywords for Pinterest (Part 3)

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Charlie Allred We all know keywords are important to your online presence, but did you know that keywords are important in Pinterest too?  In my last two Pinterest articles, I’ve discussed best practices for your Pinterest profile and Pinterest boards. Once you’ve got these first two steps completed it’s time to start considering keywords. It can be very overwhelming …

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Pinterest Board Tips for Real Estate Pros (Part 2)

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 2 Comments

By Charlie Allred Pinterest boards are the second most important part of your Pinterest account. Last month, I talked about optimizing your Pinterest profile in the kickoff of my series on using Pinterest in your real estate business. The goal of your profile is for a Pinterest follower or potential client to be able to quickly get to know who …

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The Real Estate Pro’s Guide to Pinterest (Part 1)

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 2 Comments

By Charlie Allred Last month, I wrote “How to Capitalize on Pinterest,” where I said the main benefit of Pinterest for agents and brokers is driving visitors to your real estate website. Well, last week I read a statistic that stated 70 percent of home sellers and 74 percent of buyers found their real estate agent online.  These numbers prove …

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How to Capitalize on Pinterest

Blog Contributor Professional Development, Technology & Social Media 5 Comments

By Charlie Allred

As Lynn Pineda, a south Florida real estate professional said, “If you are in real estate and you are not on Pinterest, something’s wrong with you.” I couldn’t agree with this sentiment more. Lynn is one of the few REALTORS® capitalizing on the benefits of Pinterest to her real estate business.

When I speak with real estate …

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Is Your SEO Helping You SELL?

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 6 Comments

By Melissa Krchnak I’m often asked by REALTORS® how they can increase their online presence. What’s the best blogging platform? Which social media site will yield more ROI? Should I beef up my e-mail signature? What should I put on my Facebook page? How many Craigslist ads should I post a day and when? The answer is simple: Stop getting in your …

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Popular Technology: Here Today, Overrated Tomorrow

Blog Contributor Professional Development, Technology & Social Media 4 Comments

By Laura Rubinchuk Schwartz It seems there’s a new hyped technology in real estate every week. Old favorites include Facebook, Craigslist, Twitter, Blogging, YouTube, and LinkedIn. But what about those sites that were so popular so fast and now we never hear about them anymore? Remember Posterous, Postlets, and now Pinterest? Real estate agents tend to kill technology quickly. With …