Q&A: How California Became a YPN Leader

Blog Contributor Personal Fulfillment, Political Action & Involvement, Young Pros in the Spotlight, YPN groups Leave a Comment

Part four in a series featuring the 2018 YPN Network of the Year recipients. By Erica Christoffer A year has passed since Krista Knight accepted the state Network of the Year Award at the 2018 REALTORS Conference & Expo in Boston on behalf of the California Association of REALTORS® YPN. It was the fourth time the group received the award …

7 Ways to Improve Your Prospecting for 2017

Blog Contributor Consumer, Establishing Your Business, Outreach, Sales & Marketing, Working with Clients Leave a Comment

By Nico Hohman

The fourth quarter of 2016 just started, and in my world that means getting ready for a great 2017.

To do that, there is one business activity that I need to practice more than any other: prospecting.

Last year, I wrote a piece titled 8 Ways to Improve Your Daily Prospecting, and it was a smash hit, …

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The REALTOR® Value Proposition: Do You Have an Elevator Pitch?

Blog Contributor Helpful Tools, NAR, Professional Development, realtors, Sales & Marketing 5 Comments

By Sam DeBord This week I’m in Washington, D.C., for the REALTOR® Party Conference & Expo, and it got me thinking: Some of the most interesting committees I’ve worked with lately have focused on a range of issues surrounding the value proposition for the REALTOR® brand. From a communications audit at our local board to a state/NAR combined idea building …

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Social Media: Are You Doing it Wrong?

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 8 Comments

By Scott Newman You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately?  Of course not!  Social media is just a tool in your arsenal — and when used effectively and efficiently it can help you cultivate business.  So, how do you best use social media to benefit your …